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📚 𝙒𝙚 𝙨𝙥𝙤𝙣𝙨𝙤𝙧𝙚𝙙 𝙤𝙪𝙧 𝙫𝙚𝙧𝙮 𝙛𝙞𝙧𝙨𝙩 𝙚𝙫𝙚𝙣𝙩 𝙖𝙨 𝙖 𝙘𝙤𝙢𝙥𝙖𝙣𝙮 𝙖𝙩 SaaStr 𝘼𝙣𝙣𝙪𝙖𝙡 2024 𝙡𝙖𝙨𝙩 𝙬𝙚𝙚𝙠 𝙖𝙣𝙙 𝙞𝙩 𝙬𝙖𝙨 𝙖𝙢𝙖𝙯𝙞𝙣𝙜! I've attended many throughout my career but we always had an events marketer spearhead it - I just had to turn up! But we're a small and tight knit team here at Salesbricks 🧱 so we all rolled up our sleeves alongside Jonathan to make this successful in the 3.5 week lead time we had. Our goal? Getting as many qualified meetings booked for our sales team as possible! Here's the top 3 things we did that worked really well: 1️⃣ 𝐒𝐩𝐥𝐢𝐭 𝐭𝐡𝐞 𝐭𝐞𝐚𝐦: 𝘏𝘢𝘷𝘦 𝘥𝘦𝘥𝘪𝘤𝘢𝘵𝘦𝘥 𝘧𝘰𝘭𝘬𝘴 𝘸𝘩𝘰𝘴𝘦 𝘴𝘰𝘭𝘦 𝘫𝘰𝘣 𝘪𝘴 𝘵𝘰 𝘱𝘳𝘰𝘢𝘤𝘵𝘪𝘷𝘦𝘭𝘺 𝘴𝘢𝘺 𝘩𝘪 𝘵𝘰 𝘢𝘵𝘵𝘦𝘯𝘥𝘦𝘦𝘴, 𝘲𝘶𝘢𝘭𝘪𝘧𝘺 𝘵𝘩𝘦𝘮 𝘢𝘯𝘥 𝘥𝘪𝘳𝘦𝘤𝘵 𝘵𝘩𝘦𝘮 𝘵𝘰 𝘺𝘰𝘶𝘳 𝘣𝘰𝘰𝘵𝘩 𝘧𝘰𝘳 𝘢 𝘥𝘦𝘮𝘰. 𝘛𝘩𝘦𝘯 𝘩𝘢𝘷𝘦 𝘢 𝘨𝘳𝘰𝘶𝘱 𝘰𝘧 𝘵𝘦𝘢𝘮 𝘮𝘢𝘵𝘦𝘴 𝘥𝘦𝘥𝘪𝘤𝘢𝘵𝘦𝘥 𝘵𝘰 𝘥𝘰𝘪𝘯𝘨 𝘵𝘩𝘦 𝘥𝘦𝘮𝘰𝘴 𝘢𝘯𝘥 𝘨𝘦𝘵𝘵𝘪𝘯𝘨 𝘢 𝘮𝘦𝘦𝘵𝘪𝘯𝘨 𝘣𝘰𝘰𝘬𝘦𝘥. 𝘗𝘦𝘳𝘧𝘦𝘤𝘵𝘪𝘯𝘨 𝘵𝘩𝘪𝘴 𝘩𝘢𝘯𝘥-𝘰𝘧𝘧 𝘢𝘮𝘰𝘯𝘨𝘴𝘵 𝘵𝘦𝘢𝘮 𝘮𝘢𝘵𝘦𝘴 𝘦𝘯𝘴𝘶𝘳𝘦𝘥 𝘵𝘩𝘢𝘵 𝘸𝘦 𝘮𝘢𝘹𝘪𝘮𝘪𝘻𝘦𝘥 𝘵𝘩𝘦 𝘧𝘭𝘰𝘸 𝘰𝘧 𝘵𝘳𝘢𝘧𝘧𝘪𝘤 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘰𝘶𝘳 𝘣𝘰𝘰𝘵𝘩, 𝘪𝘯𝘤𝘳𝘦𝘢𝘴𝘪𝘯𝘨 𝘵𝘩𝘦 𝘯𝘶𝘮𝘣𝘦𝘳 𝘰𝘧 𝘲𝘶𝘢𝘭𝘪𝘧𝘪𝘦𝘥 𝘭𝘦𝘢𝘥𝘴 𝘸𝘦 𝘨𝘦𝘯𝘦𝘳𝘢𝘵𝘦𝘥. 2️⃣ 𝐊.𝐈.𝐒.𝐒.: We knew we needed volume in order to end up with enough qualified leads to make our sponsorship worth it. So we kept things simple with our demo. I worked with the team on a 3-minute demo scoped only to the most relatable part of our product offering - enough to show value, but short enough to move onto other attendees. Deep dives were reserved for post-conference meetings that we booked, where we'd have more time to spend with each prospect. 3️⃣ 𝐑𝐚𝐧𝐤 𝐲𝐨𝐮𝐫 𝐬𝐰𝐚𝐠 𝐚𝐧𝐝 𝐩𝐫𝐢𝐳𝐞𝐬: Unless you're focused on a branding exercise, be intentional about the ROI of each item - what attendees need to do to get it. We gave away our tote bags and stickers because they were great branding for a startup like us. But t-shirts were reserved for post-demo guests. And our watch prize required a little bit more social media involvement - it was a great hit and drove more traffic from the rest of the conference! After two and half days, our team was exhausted but running on the adrenaline of meeting so many prospective customers and we wrapped up with 200+ leads and 60+ meetings 🔥🔥🔥 I couldn't have asked for a better SaaStr. Special shoutout to Jason M. Lemkin for roping us in and Trish J. King for supporting us tirelessly!