PF Independent Franchisee Council

The PFIFC team wishes you all a Happy Halloween! If you are a system supplier, don’t let weak sales haunt your business this spooky season. Take advantage of one of our partnership packages. From sponsoring town halls, getting an ad in Geared Up to purchasing a booth at the PFIFC Franchisee Convention, the opportunities to boost your relationships with the PF franchise community are endless. Keep an eye out for the 2025 PFIFC Partnership Packages. #pfifc #happyhalloween

Many people have been able to turn around their lives by embarking on a fitness journey at Planet Fitness, since PF has a judgement-free philosophy that puts new gym-goers at ease. A PF member at Ohana Growth Partners, LLC club in Landover, Maryland, Quinton Gilbert, was able to turn around his life for the better. Read more about his health and fitness journey here: https://lnkd.in/eAChD4ff

Director of Marketing with Baseline Fitness Will Delaney joined the IFC Marketing Committee earlier this year. Marketing is an important part of every company, and so the IFC Marketing Committee and PFCSC marketing team work hard together to drive the best marketing strategies for the PF brand. “I am grateful to serve on the committee, along with the other highly talented individuals, as we advocate for the franchisee community within the marketing discipline,” Will said. “I am proud of the work that this group has done in relation to the 2025 marketing plan and ongoing conversations surrounding it with PFCSC.” #pfifc #volunteerspotlight

In addition to kicking off the PF Franchise Conference at the end of September with an introduction of CEO Colleen Keating, PFIFC President Scott Sanders sat down later in the week with PF leadership for a Q&A session to close out the conference. #pfifc #pfconference

October is the start of the fourth quarter, which means it is the perfect time to make sure you mark your calendars with all the Q4 upcoming IFC events. End the year off right by participating and learning relevant information in the PFIFC’s educational town hall meetings. #pfifc #townhalls

First responders must stay in shape in order to best serve the local community. Grand Fitness helped the Bedford Police Department and Roanoke Fire EMS team in Virginia stay in shape by donating fitness equipment. Learn more about how the franchise gave back to local heroes here: https://lnkd.in/e_WVTc5f #pfifc #grandfitness #equipmentdonation

The PFIFC appreciates the hard work of those who volunteer their expertise and time to be on the IFC committees, and in turn, many of the IFC volunteers reap the benefits of having a voice and making an impact. Anthony Cera, vice president of global operations with Taymax Group, shares that his time on the IFC Vendor Management Committee has been very rewarding for him. “We bring together different perspectives and balance reacting to problems that arise from vendors that might be unforeseen, as well as staying ahead of our ever-evolving business by seeking out vendors that are innovative,” he says. “I am proud of the collaborative approach we have taken with the franchisor which has formed a relationship of transparency and accountability for which we are able to accomplish things quickly and effectively.” #pfifc #vendormanagement #ifccommittees

The PFIFC Board of Directors held their quarterly meeting in Dallas, Texas last week, where they discussed the work being done within the PFIFC and future goals for Planet Fitness. #pfifc #boardofdirectors

Vice President of Store Development with National Fitness Partners Todd Schively has served on the PFIFC Store Development Committee since 2022, and he enjoys using his development knowledge to help other franchisees. He says, “When I joined the Store Development Committee in 2022, I was looking for a way to utilize my real estate and development experience in a manner that would benefit more franchisees than just NFP. I have enjoyed working with the members of the SDC, all of whom bring a team-oriented approach to address system-wide, real estate and construction-related challenges facing franchisees.” #pfifc

The PFIFC Convention Committee had its first meeting on August 21, in order to start planning for the 2025 PFIFC Franchisee Convention in Puerto Rico. Committee members Mary Conway Scott, Brian Cassagio, Christy White, Sarah Wilson, Andrew Sholly, PHR, SHRM-CP, Will Delaney, Chris Odum, Kelly Fleming, Keishla Tejedor Rodriguez and Cecelia Newman will help the PFIFC team create another successful convention for Planet Fitness franchisees.