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Hot insights coming in 🔥 Last week, we attended the CreatorIQ conference in Los Angeles and explored the latest shifts in creator-led marketing. The landscape is evolving fast, and it's more crucial than ever to stay ahead of the curve. Here are 7 takeaways you need to know if you missed the event: 1️⃣ The Future is Content-First, and Creator-Led 2️⃣ AI is Changing the Game 3️⃣ It’s Time to Rethink Performance Metrics 4️⃣ Creators Want More Than Just Collaboration 5️⃣ Communities Are the New Insight Hubs 6️⃣ Affiliate Marketing Is Getting a Makeover 7️⃣ YouTube Shorts Are Gaining Ground .. Explore each point in depth in our latest blog post (link in the comments!) 👇 The creator-led future brings new opportunities for brands willing to rethink traditional strategies. It’s time to build deeper connections, foster meaningful partnerships, and tap into new growth opportunities. -- #CreatorIQConnect #CreatorMarketing #BrandGrowth #Innovation #MarketingStrategy #CreatorLed

Who's joining us at InnoLead's IMPACT 2024 conference in Boston❓ We’re excited to be part of it again! This year we'll dive into why traditional innovation models often fall short and how to move beyond them. Join our Co-founder and Chief Solution Strategist, Jon Corshen and Director of Growth & Strategy Aaron Rutherford, as they explore how AI can accelerate the end-to-end innovation process, why it’s time to replace outdated linear models, and how to leverage new Growth Innovation tools for real business impact. Rethinking Corporate Innovation: Why It’s Time to Ditch the Lean Innovation Playbook 📆 Thu, Oct 24 | 2:00 PM - 3:00 PM EDT 📌 Harvard Square B Expect clear, actionable insights that will help you evolve from endless experimentation to impactful, sustainable innovation! 🚀 If you’re ready to rethink your innovation strategy and deliver the growth your organization needs, this is the session for you. You can check the full workshop plan here: https://hubs.li/Q02Txqss0 -- #Innovation #AI #Leadership #IMPACT2024#ILxImpact

Big moves in global cuisine, sustainability, and tech are shaking things up. Here’s your roundup of what’s trending right now: 🍽️ Nestlé Spices Things Up with New Frozen Brands 🌱 Impossible Foods Makes Plant-Based Meals a Breeze ♻️ Diageo’s New Keg System Cuts Carbon by 50% 🛒 Augmodo Raises $5.3M for Real-Time Shelf Tech 🤖 Amazon’s AI Shopping Guides Are Here details below 👇 Want more updates on the latest trends? Subscribe to our newsletter for more insights ➡️ https://lnkd.in/dqdn2r-D -- #BrandInnovation #PlantBased #AIShopping #GlobalCuisine #Sustainability #ECommerce #RetailTech

In today’s fast-moving landscape, consumer packaged goods brands must innovate at the speed of culture—and creators hold the key. 🗝️ Traditional marketing is no longer enough to keep up with shifting consumer behaviors and preferences. By bringing creators into the innovation process early, legacy brands can unlock tremendous upside, tap into new markets, and build deeper connections with consumers. To truly understand how creator-led strategies are transforming the CPG landscape, explore insights from our expert on the subject Mary Lague, link in the comments! 👇 -- #CPG #CreatorEconomy #BrandInnovation #GrowthStrategy

When it comes to GenAI adoption, rigid governance structures are a major roadblock. Many organizations still rely on outdated policies that discourage risk-taking and limit the experimentation needed to fully harness AI’s potential. To stay ahead in the AI game, existing governance and policies must evolve. It’s time to rethink your frameworks to foster experimentation and drive real innovation. Check out the full breakdown of AI adoption barriers in our article👇 link in the comments. -- #AIInnovation #GenAI #CorporateGrowth #InnovationStrategy #Governance #AIPolicy

Welcome to another *This Week in Brand Innovation & Growth* From smart soda options to AI ads that know you better, brands are getting creative. Here’s what’s buzzing this week: 🍹 Jones Soda Co. Enters the Functional Drinks Game 🌮 PepsiCo Picks Up Siete Foods for $1.2B 🧬 Helaina Raises $45M to Scale Bioactive Nutrition 🍽️ DoorDash’s New Ad Tools for Brands & Restaurants 🔍 Google Turns Up the Ads in AI Search ..details below! -- Want to know what’s driving brand innovation today? Sign up for our newsletter and get the latest updates 👉 https://lnkd.in/dqdn2r-D #BrandInnovation #FunctionalDrinks #AIAdvertising #NutritionTech #ConsumerTrends #CPGMarketing

The landscape of brand marketing is evolving rapidly. The future is being shaped by five key forces that are redefining how brands engage with consumers: 1️⃣ Fragmentation of Culture and Media 2️⃣ Spatial Computing 3️⃣ Data Privacy 4️⃣ Rise of Sustainable Media 5️⃣ Hyper Personalization in the Gen AI Era Understanding these is key to staying ahead and driving innovation that resonates with today’s and tomorrow’s consumers. Learn more in our free report: https://hubs.li/Q02RQWjH0 -- #BrandMarketing #Innovation #DataPrivacy #SustainableMedia #FutureOfMarketing

Have you had a chance to check out our on-demand webinar on how to look beyond consumer needs? In today’s rapidly evolving landscape, understanding your consumer is no longer enough. To truly innovate, you need to look beyond the consumer and tap into hidden opportunities across the entire value chain. In this session, Jon Corshen dives into the pitfalls of over-relying on consumer insights and explores how to create a more balanced, future-ready approach to innovation. It's packed with actionable strategies to help you unlock hidden opportunities and drive meaningful growth! 🚀 ''Looking Beyond the Consumer: How an Over Reliance on Consumer Insights has Stifled Growth Innovation'' watch the on-demand webinar here 👉 https://hubs.li/Q02RQQdz0 -- #Innovation #StrategicThinking #OpenInnovation #ConsumerInsights #BusinessGrowth

Whether it's craft experiences, smart tech, or ready-to-drink options, brands are going all in to keep up with evolving consumer tastes. Here’s a peek at the top innovations this week: ☕ Nespresso Joins the RTD Craze Nestlé Nespresso SA is stepping beyond its pods and into the ready-to-drink scene with a limited-edition Colombian brew. It’s premium coffee, on-the-go, and with a focus on sustainability—perfect for the modern coffee lover. 🧈 Kraft Heinz's First A.1. Steakhouse Butter Hits the Shelves A.1. isn’t just for sauce anymore! The new Steakhouse Butter brings that tangy kick to steaks and sides, making it easier than ever to get restaurant-quality flavors at home. 📊 Gopuff’s New Ad Tools for Gen Z and Millennials Gopuff is getting serious about connecting brands with younger audiences, making it easier than ever to go from ad to cart with zero friction. 🤖 Amazon Rolls Out AI for a Smarter Shopping Experience Amazon is making shopping smarter and more personal. AI-powered recommendations, product ad videos, and Project Amelia—a new chatbot—are all set to make browsing, buying, and selling smoother than ever. 🥃 DIAGEO India Opens The Flavour Lab Diageo's first immersive craft experience home lets consumers dive into the world of craft spirits with tastings, spirit-making, and hands-on fun. It’s an experience that truly brings the brand story to life. Stay in the know on game-changing innovations—subscribe to our newsletter for more! https://lnkd.in/dqdn2r-D -- #BrandInnovation #RTDCoffee #AIShopping #GenZ #ExperientialMarketing #CraftSpirits #ConsumerTrends

As Generative AI reshapes industries, one major friction stands out: the lack of key talent and expertise to fully harness its potential. Without the right specialists and innovation leaders in place, many companies struggle to move beyond basic use cases. ↘ AI skills are in high demand, and internal teams often lack the deep technical expertise to implement advanced solutions ↘ Relying on external partners can speed up early implementation but limits in-house capabilities and long-term growth ↘ Building effective cross-functional teams that combine business and technical knowledge is crucial, but often overlooked One thing is certain—companies that bridge this gap are better positioned to drive sustainable growth. Read more about how missing key talent impacts AI adoption 👉 https://hubs.li/Q02Rgl2V0 -- #GenAI #AIInnovation #TalentStrategy #BusinessGrowth