Pilot44

In the crowded, fast-paced world of consumer goods, a new force is reshaping the market — creators. No longer just influencers on Instagram or content makers on Youtube, these digital media powerhouses are transforming how brands are built, marketed, and sold. Forget the old playbook of influencer marketing; creator-led brands are skyrocketing past traditional CPG giants, capturing hearts, minds, and wallets with a speed and authenticity that legacy brands can only dream of. Skeptical? Here is what you need to know... --- 📈 Faster Growth ▶️ Creator-led brands grow twice as fast on social media and in revenue. In beauty, creator brands grew +57.8%, while the category saw only 11.1% growth. --- ⚡Higher Engagement ▶️ Creator content achieves 12x higher engagement rates compared to traditional brand content, driving more likes, comments, and shares. --- 💟 Stronger Consumer Trust ▶️ 87% of Gen Z prefers brands that partner with influencers, and nearly half of all consumers make purchases based on influencer posts. --- As the lines between content creation and brand building blur, what does the emergence of creator brand mean for traditional CPG? Mary Lague breaks it down in her latest post, with a focus on how corporates can leverage creators partnership to bring disruptive venture to market and drive sustainable growth. Link in the comments! ⤵ -- #Creators #CPG #BrandGrowth #Innovation #InfluencerMarketing

In the crowded, fast-paced world of consumer goods, a new force is reshaping the market — creators. No longer just influencers on Instagram or content makers on Youtube, these digital media powerhouses are transforming how brands are built, marketed, and sold. Forget the old playbook of influencer marketing; creator-led brands are skyrocketing past traditional CPG giants, capturing hearts, minds, and wallets with a speed and authenticity that legacy brands can only dream of. Skeptical? Here is what you need to know... --- 📈 Faster Growth ▶️ Creator-led brands grow twice as fast on social media and in revenue. In beauty, creator brands grew +57.8%, while the category saw only 11.1% growth. --- ⚡Higher Engagement ▶️ Creator content achieves 12x higher engagement rates compared to traditional brand content, driving more likes, comments, and shares. --- 💟 Stronger Consumer Trust ▶️ 87% of Gen Z prefers brands that partner with influencers, and nearly half of all consumers make purchases based on influencer posts. --- As the lines between content creation and brand building blur, what does the emergence of creator brand mean for traditional CPG? Mary Lague breaks it down in her latest post, with a focus on how corporates can leverage creators partnership to bring disruptive venture to market and drive sustainable growth. Link in the comments! ⤵ -- #Creators #CPG #BrandGrowth #Innovation #InfluencerMarketing

Big moves in sustainability, tech, and celebrity collaborations are reshaping consumer markets. From canned carbonara to AI-powered shopping tools, these brands are taking bold actions to capture consumer attention and drive growth. In this week’s top innovation news: ↘ Heinz sparks debate with canned carbonara ↘ Bisquick teams up with Kid Cudi for funnel cake fun ↘ Google’s AI-powered virtual try-on for dresses ↘ Calyxia | Certified B CORP raises $35M to combat microplastic pollution ↘ McDonald’s rolls out new, eco-friendly McFlurry cups Details below! Ready for more breakthrough brand stories? Stay in the know by signing up for our newsletter! 👉 https://lnkd.in/dqdn2r-D -- #BrandInnovation #VentureBuilding #Sustainability #AI #ConsumerExperience #CelebrityCollaboration #FoodTech #ECommerce #PackagingRevolution

From reducing food waste and cutting emissions to developing sustainable ingredients and packaging, Gen AI is helping consumer brands align their operations with environmental goals. 🌱 Companies are using this technology to innovate new product categories and find creative ways to engage with sustainability-conscious consumers, opening up new revenue streams while advancing their environmental commitments. ➡️ As the technology evolves, its role in fostering sustainability will only grow, driving both ecological impact and business growth. For a deep dive into how Gen AI is transforming sustainability strategies, check out the insights from Eric Wallace-Deering, Research Lead at Pilot44, who brings over a decade of experience helping global companies lead on sustainability. 👉 link in the comments! -- #Sustainability #FMCG #GenerativeAI #Innovation #GreenTech #CircularEconomy #FoodWasteReduction

Stop trying to fit corporate innovation into a traditional mold. ❌ The future of venture building lies in embracing disruption, not avoiding it. Join us for a no-holds-barred debate with our co-founder Jon Corshen and InnoLead on why companies need to rethink their approach—starting with how they fund, staff, and scale new ventures. 📆 TODAY❗12pm EDT / 8am PDT Be part of the conversation that could change how you think about innovation: https://hubs.li/Q02NN66P0 -- #CorporateInnovation #VentureBuilding #Strategy #OnlineEvent

Corporate ventures are not for the faint-hearted. At Pilot44, we've seen firsthand the challenges and triumphs of venture building within Fortune 500 companies. In the upcoming event, our cofounder Jon Corshen will be partnering with InnoLead to reveal why traditional startups often overlook opportunities that corporate ventures can seize. If you’re ready to elevate your innovation strategy, this is a discussion you can’t afford to miss 👉 https://hubs.li/Q02NrfCk0 -- #CorporateInnovation #VentureBuilding #Strategy #OnlineEvent

In a world where the AI landscape is expanding faster than ever, how do you differentiate between the flashy tools and the most effective solutions? Join us at Innov8rs.co Learning Labs, where we’re cutting through the noise to bring you the essentials: 🗓️ Date: Wednesday 18 September 🕒 Time: 16:00-18:00 CEST/10am-12pm EDT/7am-9am PDT Led by Mary Lague, Partner at Pilot44 and head of our Research and Insights Group, this session will explore 10 most effective AI tools for innovation teams, focusing on real-world applications rather than hype. If you’re looking to stay ahead in the rapidly changing landscape and make more informed decisions for your team, this event is for you. Apply to join 👉 https://hubs.li/Q02NjhHr0 -- #Innovation #GenerativeAI #Leadership #AIforBusiness #InnovationStrategy #Innov8rs

We’re back with another exciting roundup of innovative brand moves that are redefining markets and setting new trends. From sustainable food production to AI-powered customer engagement, here are this week’s highlights: ↘ The Better Meat Co. Boosts Mycoprotein with Defense Grant The company secures $1.4M to expand its Rhiza mycoprotein production, spotlighting sustainable, allergen-free proteins in the growing alternative protein sector. ↘ David Redefines Protein Bars with Science Co-founded by RXBAR’s Peter Rahal, David aims to shake up the nutrition market with new protein bars backed by $10M in funding. ↘ Tidal Uses AI & Robotics for Sustainable Salmon Farming Alphabet X’s Tidal is revolutionizing salmon farming with AI and robotics, deploying systems in Norway to improve fish health and quality, showcasing tech's role in sustainable food solutions. ↘ GREENIES™ & Amazon’s AI “Dog Interpreter” Mars's brand GREENIES™ teams up with Amazon Ads to launch an AI-powered tool that “interprets” dogs' thoughts, engaging Millennials through interactive, fun experiences to build brand loyalty among pet parents. ↘ Viggle AI’s Customizable 3D Animations for Brands Viggle AI offers a new way to captivate audiences with its 3D animation tool, though its reliance on YouTube data for training highlights the need for ethical AI practices in marketing. Stay updated with the latest in innovation—subscribe for more 👉 https://lnkd.in/dqdn2r-D -- #WeeklyUpdate #BrandInnovation #Sustainability #AI #ConsumerEngagement #FoodTech #PetCare #DigitalMarketing #ProteinRevolution

🔸Continuous Sensing🔸 is the final step in our Strategic Foresight process and a crucial component for maintaining agility in a rapidly changing environment. It involves implementing an AI-augmented system to continuously monitor emerging signals, critical uncertainties, and driving forces that could impact your strategic goals. By doing so, organizations can adapt strategies in real-time, ensuring resilience and responsiveness in an ever-evolving landscape. Key Benefits: ↘ Real-Time Monitoring: Stay ahead of market shifts with constant updates ↘ Customizable Reports: Tailor insights to specific business needs ↘ Expert Analysis: Utilize strategic insights to inform key decisions Learn more in our Strategic Foresight Quick-Start Guide 👉 https://lnkd.in/gvBvhtck -- #StrategicForesight #ContinuousSensing #BusinessStrategy #Innovation #FutureReady

Generative AI is taking personalization to new heights, enabling brands to deliver tailored experiences on a massive scale. Recent market cases signal a new era where brands can connect with consumers more deeply and intuitively than ever before: ↘ AI-Powered Shopping Assistants: ChatGPT can now handle grocery shopping helping users make purchases through Instacart based on simple instructions. This is a glimpse into how AI can streamline everyday tasks by anticipating user needs. ↘ Smart Home Integration: Matter's new connectivity standard is enhancing interoperability in smart homes, with over 100 million devices expected to be supported this year. This level of integration allows for more personalized and seamless consumer experiences. ↘ Mind-Reading Wearables: Meta is working on a wearable device that can read your thoughts. As AI continues to advance, the line between digital and physical experiences is blurring, opening up new avenues for personalized brand interactions. ↘ AI-Driven Neuromarketing: YouTube is now using AI to analyze consumer reactions and optimize ad effectiveness through neuromarketing techniques. This approach leverages real-time consumer data to enhance targeting precision and engagement. Learn more about hyper personalization in the Gen AI era from our latest #foresight report! 👉 https://lnkd.in/ggc8BE-r -- #GenerativeAI #HyperPersonalization #BrandStrategy #ConsumerEngagement #Innovation #MarketingTrends