Pilot44 reposted this
In the crowded, fast-paced world of consumer goods, a new force is reshaping the market — creators. No longer just influencers on Instagram or content makers on Youtube, these digital media powerhouses are transforming how brands are built, marketed, and sold. Forget the old playbook of influencer marketing; creator-led brands are skyrocketing past traditional CPG giants, capturing hearts, minds, and wallets with a speed and authenticity that legacy brands can only dream of. Skeptical? Here is what you need to know... --- 📈 Faster Growth ▶️ Creator-led brands grow twice as fast on social media and in revenue. In beauty, creator brands grew +57.8%, while the category saw only 11.1% growth. --- ⚡Higher Engagement ▶️ Creator content achieves 12x higher engagement rates compared to traditional brand content, driving more likes, comments, and shares. --- 💟 Stronger Consumer Trust ▶️ 87% of Gen Z prefers brands that partner with influencers, and nearly half of all consumers make purchases based on influencer posts. --- As the lines between content creation and brand building blur, what does the emergence of creator brand mean for traditional CPG? Mary Lague breaks it down in her latest post, with a focus on how corporates can leverage creators partnership to bring disruptive venture to market and drive sustainable growth. Link in the comments! ⤵ -- #Creators #CPG #BrandGrowth #Innovation #InfluencerMarketing