Pioneer Intelligence

Of cannabis brands operating in four states or more, here are 2023's hottest, according to Pioneer Intelligence. Soak it in: Trulieve | Kiva Brands, Inc. | Wyld | Curaleaf | Wana Brands | Cann | WYNK™ Seltzer + THC | #Rythm | VIOLA Brands | Verano | #incredibles | Nova Farms | Select Cannabis | Liberty Cannabis | 1906 Pioneer tracks marketing performance across three pillars: social media, earned media, and web-related activities. Our Overall Marketing Index values social media and web activity performance almost equally, at approximately 40%. At roughly 20%, Earned Media contributes less. Sales do not factor into Pioneer's calculations. #pioneerintelligence #cannabismarketing #marketinganalytics

These are 2023’s hottest cannabis brands, according to Pioneer Intelligence. How'd we land on these? Pioneer Intelligence tracks marketing performance across three pillars: social media, earned media, and web-related activities. Our Overall Marketing index values social media and web activity performance almost equally, at approximately 40%. At roughly 20%, Earned Media contributes less. Sales do not factor into Pioneer's calculations. Take a bow, it’s well-earned: JARS Cannabis | Houseplant | Proper Cannabis Co | THC Design | Lume Cannabis Co. | West Coast Cure | NETA (New England Treatment Access, LLC) | Skymint Cannabis | Jungle Boys | Rose Los Angeles | Pleasantrees | Primitiv Group | CULTA | Raw Garden | Glass House Farms Like last year, we split our brand pool into two parts, based on distribution footprint. Today’s list is comprised of brands operating in three states or less (ExMSOs), tomorrow, we’ll share our take on those brands found in four states or more (MSOs).  This study includes 782 brands, up from 687 last year. #pioneerintelligence #cannabismarketing #marketinganalytics

Pioneer Intelligence leverages a large data set to measure marketing performance of licensed U.S. cannabis brands that wholesale cannabis products with a minimum of 0.3% THC.  According to Pioneer's benchmarking system, of brands operating in four states or more, these are 2023's hottest - relative to web activity Twist one up: Cookies | STIIIZY | Trulieve | #Ascend | The Botanist | Curaleaf | Insa | Kiva Brands, Inc. | Cann | Shango Cannabis | Theory Wellness | Nova Farms | gLeaf (Green Leaf Medical, LLC) | Rove Brand | Packwoods #pioneerintelligence #cannabismarketing #marketinganalytics

Pioneer Intelligence evaluates web activity performance data from third party platforms: Ahrefs, Semrush, and SimilarWeb. Measurements include, but are not limited to: visits (mobile and desktop), unique visits, pages per visit, duration, bounce rate along with assorted keyword and backlink metrics. In cases where multiple platforms report on one particular metric, weighted averages are taken. Here are last year's hottest cannabis brands, relative to web activities. This cohort operates in three states or less. High fives: Lume Cannabis Co. | Jeeter - a DreamFields Brand | JARS Cannabis | Green Dragon | Raw Garden | #SolFlower | FLUENT Cannabis | Jungle Boys | NUG | Canna Provisions | Skymint Cannabis | Connected Cannabis Co. | Surterra Wellness | Proper Cannabis Co | Temescal Wellness #pioneerintelligence #marketinganalytics #cannabismarketing

This week we're sharing Pioneer Intelligence's take on 2023’s Hottest Cannabis Brands. Today's focus is on Earned Media performance of those brands operating in four states or more. Shout outs to: Curaleaf | Trulieve | Cookies | Cresco Labs | MedMen | Columbia Care | Verano | STIIIZY | Wana Brands | Viola Brands | Kiva Brands, Inc. | 710 Labs | Wyld | The Botanist | Khalifa Kush #cannabismarketing #marketinganalytics #pioneerintelligence

Landing earned media is generally the result of some notable brand innovation, or development, combined with tireless work of creative PR pros. Over the next two days, we’ll share 2023’s hottest brands when it came to generating Earned Media. Today’s like is comprised of brands operating in three states or less. Tomorrow, it’s four states or more. Well done: Houseplant | Jeeter - a DreamFields Brand | JARS Cannabis | Curio Wellness | Glass House Brands Inc. | Gage Cannabis | #NETA | Skymint Cannabis | Proper Cannabis Co | Primitiv Group | Surterra Wellness | #AlienLabs | Colorado Harvest Company | Veritas Fine Cannabis | Pleasantrees Pioneer’s Earned Media Pillar measures brand awareness gained through exposure in online news sources. Here’s what factors into our algorithm for each mention — reach of publication, presence of brand (name) in title, presence of brand in first paragraph, number of brand mentions in article, distance from top of article to first brand mention, and social shares across Twitter, Facebook, and Reddit. Sentiment plays no role here; our system values good news and bad news the same. #pioneerintelligence #cannabismarketing #marketinganalytics

Yesterday, we shared Pioneer's take on those consumer-facing, THC brands, operating in three states or less, whose social media was hottest across 2023. Here's the pack of brands, operating in four states or more, doing the same. Big congrats to these gals & guys: Wyld | WYNK™ Seltzer + THC | DOGWALKERS PRE-ROLLS | #KindTree | Kiva Brands, Inc. | Cann | #Strane | Trulieve | Keef Cola | Select Cannabis | Timeless | Eureka Vapor | Wana Brands | Kaviar Illinois | KANHA #pioneerintelligence #marketinganalytics #cannabismarketing

While we’ve been nearly silent for most of this past year, Pioneer’s data machine has continued to aggregate and synthesize marketing performance data of consumer facing cannabis brands. Over the coming days, we’ll share 2023's hottest brands, as defined by our scoring methodology.    Like last year, we split our brand pool into two parts, based on distribution footprint. One group is comprised of brands operating in three states or less (EX-MSOs) and the other group includes brands found in four states or more (MSOs).   Kicking things off, here are 2023’s Hottest Cannabis Brands, in terms of Social Media activity, operating in less than four states. Cap tip to these hard working teams: West Coast Cure | #GarciaHandPicked | Claybourne Co. | MFUSED | Happy Valley | #DOSD | GrowHealthy | THC Design | Coastal Sun Farm | Clovr | Etain Health | #NapalmBrandCannabis | RNBW World | JARS Cannabis | #DrewMartin   #pioneerintelligence #cannabismarketing #marketinganalytics