Pipeline360

Did you know that 50% of B2B marketers struggle to hit their targets? The key to success is aligning sales and marketing and embracing an integrated Branded Demand approach—leading to a 60% boost in goal achievement. 🚀 Want to learn more? Check out our latest research, The H2 2024 State of B2B Pipeline Growth, conducted in partnership with Demand Metric. For a quick overview, don't miss our infographic! https://lnkd.in/g3cBbMJ6

Did you know that when sales & marketing are completely aligned: ✅ 75% of marketers hit their goals (compared to just 53% overall) 🎯 91% can effectively reach their buying groups (vs. 74% overall) 💡 85% are satisfied with their lead generation process (vs. 67% overall) Check out our latest blog by Matt Hummel, VP of Marketing featuring Tom Click, CRO, on the key sales & marketing alignment stats from our recent H2 State of B2B Pipeline Growth report. Read more: https://lnkd.in/gYC64m8T

Are you coming? B2B Marketing’s Global ABM Conference is just around the corner, and we’re excited to be one of their sponsors. If you’re planning to be there on the 6th of November, then we can’t wait to chat all things branded demand with you! And if you’re still deciding, here’s a little helping hand from us, so you can get the ticket cost past finance 😉 : use code SPONSOR20 for 20% off on us! See you soon! #B2BMarketing #ABMConference #BrandedDemand

Lead generation. Demand generation. Branded demand. Which should you be using? Do you understand the differences between traditional demand generation and a branded demand approach? Well, we've written a handy blog to explain just that. Give it a read at the link in the comments and let us know which approach you're using and why! #B2BMarketing #BrandedDemand #PipelineGeneration

According to our latest The State of B2B Pipeline Growth research, B2B marketing teams are still needing to do more with less. And that's not just due to budget cuts, internal resources are also taking a hit. See what other challenges your B2B marketing peers are facing and the steps they're taking to overcome them. Get your copy of our research report, at the link in the comments 👇 #B2BMarketing #B2BResearch #MarketingChallenges

Is there a trend emerging for vendors to pivot their offering in order to catch up with client expectations in the AI era? Performance Marketing World asked the question after Klarna announced they were in-housing their CRM with the help of AI powered insights. Pipeline360's President Tony Uphoff shared his thoughts alongside other industry leaders, see what he had to say at the link in the comments. #AI #Marketing #InHousing #B2B

🚨 The B2B buyer's journey has evolved, and the old playbook no longer works! Discover: ✅ What’s broken with the traditional B2B funnel ✅ Why B2C tools fall short in B2B ✅ How combining brand and demand can drive better marketing performance It’s time to rethink your approach. Don’t miss insights from Tony Uphoff on why the future of B2B marketing is about Branded Demand. 🔗 Read more: https://lnkd.in/gC9p8rkc #B2BMarketing #BrandAndDemand #MarketingStrategy

What are B2B marketers' biggest challenges today? How are they leveraging GenAI? What is the impact of Sales & Marketing alignment? What are the top 3 lead generation channels? Which channels provide the best lead quality? And what steps should marketers take amidst today's challenges? Find out in our slideshow below👇

On today's episode of our podcast, Pipeline Brew 🎙 ☕ , Matt Hummel chats with Greg Verdino, Founder & COO of CognitivePath Research, Inc., a consulting firm guiding organizations in the AI era. Greg debunks AI myths, stressing the importance of fundamentals, good data, and aligning tech with tactical goals. Resist tech hype, know your audience, and let AI be your sidekick! 🌟 Greg shares tactical advice on channeling AI effectively—harnessing its power for genuine transformation, rather than getting caught up in the hype. Listen or read the transcript: https://lnkd.in/eRydciQw

"No less than 50% of B2B marketers won’t reach their goals this year. When sales and marketing teams are firmly aligned, the outlook is much better, with 80% saying they will reach their goals." Read about our latest H2 State of B2B Pipeline Growth research in MarTech by Kim Davis: https://lnkd.in/gmWjGC7Y