Demandbase reposted this
I scale startups & transform scaleups with connected growth plays across processes, systems, analytics & teams. 3x Global CMO/VP, Ex-Visa, Ex-Microsoft, Ex-Paypal. OG Marketer. Sensemaker.
It's your fault. Boom. 💥 That's what you're told or you feel. How do you react? I've been there, and I understand you. Now, let's do something about it. For those of you starting your careers in this frothy time of #AI, or if you're more experienced, we can all level up through reading Kelly Hopping’s, CMO of Demandbase, and John Eitel’s, CSO of Demandbase, book - Yes, It's Your Fault: From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth. And we all want to improve and level-up our skills, right? 🤷♂️ Did you know? ✅ 85% of sales professionals who receive systematic handoffs (alerts, Slacks, timely communication, etc.) say they can do their jobs better. ✅ Yes, geographical, technological, and macroeconomic factors affect sales and marketing alignment. But the root cause is really our shared understanding of what success looks like for alignment. ✅ Category, #GTM maturity level, and corporate structure provide context on what works. ✅ Understanding the long-term implications of #relationships and not treating them as simply transactional is your secret weapon. ✅ Developing muscle memory in #empathy is what separates leaders from laggards. This issue is just as timely now as when I started my career, and I've worked across dozens of #gotomarket teams at #startups, #scaleups, and #enterprises. This book dives into the heart of these issues and offers #practical advice for everyone, whether you're just starting out or looking to refine your strategies. Here's the link to the book: https://bit.ly/3YjrIN3 Let's discuss: 1️⃣ How do you handle being told "it's your fault" in your professional life? 2️⃣ What strategies have you found most effective in aligning sales and marketing teams? Join the conversation and share your experiences! 💬 Shout out to Vahbiz Cooper! 🚀 EP1’s Marketing & GTM services have transformed startups, scaleups, and F500s, bringing in billions in revenue. Looking for a secret weapon for your business? Let’s connect for a free strategy session. See the link in my profile. #EntryPoint1 #gtm #marketing #sales #alignment #togetherwerise