Join us today for our Discover: Groceryshop virtual event! 🛒 We're looking forward to chatting with Ben Miller, VP of Original Content & Strategy as we break down some of the most important topics and trends in #grocery. Discover the root causes, potential impacts, and implications for the long and short-term trajectory of the grocery sector. Register now at: https://lnkd.in/e4CyHVBW
Placer.ai
Software Development
Santa Cruz, California 32,866 followers
The most advanced foot traffic analytics platform for anyone with a stake in the physical world.
About us
Placer.ai is the most advanced foot traffic analytics platform allowing anyone with a stake in the physical world to instantly generate insights into any property for a deeper understanding of the factors that drive success. Placer.ai is the first platform that fully empowers professionals in retail, commercial real estate, hospitality, economic development, and more to truly understand and maximize their offline activities.
- Website
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https://www.placer.ai/
External link for Placer.ai
- Industry
- Software Development
- Company size
- 501-1,000 employees
- Headquarters
- Santa Cruz, California
- Type
- Privately Held
- Founded
- 2018
Products
Placer.ai
Location Intelligence Software
Placer.ai is the most advanced foot traffic analytics platform allowing anyone with a stake in the physical world to instantly generate insights into any property for a deeper understanding of the factors that drive success. It's the first platform that fully empowers professionals in retail, commercial real estate, hospitality, economic development, and more to truly understand and maximize their offline activities. Find more information here: https://placer.ai/
Locations
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Primary
343 Soquel Ave
Santa Cruz, California 95062, US
Employees at Placer.ai
Updates
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We recently dove into the unique strengths and strategies of three retail giants to understand how they’re thriving despite a competitive market and shifting consumer habits. Here’s what we found: 👇🏻 → Dwell Times: Walmart and Target experienced reduced dwell times, reflecting a shift from mission-driven shopping. Meanwhile, Costco’s dwell times remained steady. → Dollar Store Competition: The share of Walmart, Target, and Costco shoppers also visiting Dollar Tree rose from 9.8%-13.7% in Q2 2019 to 16.7%-21.6% in Q2 2024. → Loyalty and Affluence: Target's loyalty rates are higher in affluent areas, with up to 48% of visitors in high-income markets visiting at least twice a month. → Younger Shoppers at Costco: Costco saw visit-per-location growth in H1 2024 in CBSAs with captured markets featuring higher-than-average shares of Young Urban Singles. For more insights into these trends and their impact on retail, see the full report here: hubs.li/Q02Mc6YX0 #Retail #MarketTrends #ConsumerBehavior
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In today’s Weekly Brief, we explore the growing trend of small format stores and how they're reshaping retail by offering: ✓ Flexibility: Adapting experiences and approaches to various locations and settings ✓ Targeted Reach: Connecting with audiences in diverse environments ✓ Innovation: Leading the charge in how retail is evolving Small format stores are not just a trend for this year; they’re poised to impact the retail landscape for years to come as more retailers join the movement.
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Our latest Site Selection tool empowers businesses to meet their specific needs and goals with enhanced precision. ✔️ Run analyses for top-performing stores, specific formats, or targeted locations. ✔️ Manually tag sites and customize your searches to align with your business strategy, enabling more informed and strategic site selections. Ready to transform your site selection process? Explore the possibilities here: https://bit.ly/3McejiH
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Here's what our latest visit data is forecasting for the rest of 2024 🌦️ Our recent Anchor #analysis by R. J. Hottovy, CFA revisits visit-per-location data by #retail category, a useful indicator for predicting trends for the rest of the year. And as the second half of the year is well underway, we expect consumers to continue to prioritize value, focus on holidays and events, and balance between experiences and goods. Swipe through for more insights and check out the full report linked in the comments below ⬇
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The #restaurant industry is in for a shake-up! Starbucks has announced Brian Niccol as its new CEO. Niccol, who drove significant growth and innovation as CEO of Chipotle Mexican Grill, previously led Taco Bell from 2015-2018 where he also achieved notable success through strategic innovation. Before Taco Bell, Niccol also held several executive roles at Pizza Hut, further solidifying his industry expertise. Thank you to CNN Business for featuring insights from our Head of Analytical Research, R.J. Hottovy on this exciting new leadership change. Dive into the full article for more details: https://heyor.ca/Y1hNgr Jesse Kent Derring-Do Inc.
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In today’s Weekly Brief, we reflect on our recent Discover: Store Strategy virtual event featuring industry leaders like Brent Paulsen, VP and head of retail at True Classic. Brent discussed the key elements of retail strategy: having a great product, keeping it in stock, and providing exceptional customer service. Explore the full Discover: Store Strategy series here: https://lnkd.in/d5PuieSi
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🎉 We’re celebrating ONE YEAR of TL;DR! 🎉 Our LinkedIn newsletter is marking its first anniversary! 🥳 For this special edition, stay tuned for intriguing insights from our vertical heads with a unique twist. Subscribe now to be in the loop and join the celebration! https://heyor.ca/U1DihT #TLDRAnniversary #PlacerInsights #Newsletter #SubscribeNow
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Wondering if your advertising campaign truly made a difference? Our new Campaign Impact report is here to help! With this powerful tool, you can: ✅ Compare chain visits during your campaign to previous periods. ✅ Benchmark performance against a control group of your stores. ✅ Assess your results against industry standards. Make informed decisions and drive greater results by understanding how your marketing initiatives stack up. #advertising #growth #analytics