Placer.ai

Placer.ai

Software Development

Santa Cruz, California 32,866 followers

The most advanced foot traffic analytics platform for anyone with a stake in the physical world.

About us

Placer.ai is the most advanced foot traffic analytics platform allowing anyone with a stake in the physical world to instantly generate insights into any property for a deeper understanding of the factors that drive success. Placer.ai is the first platform that fully empowers professionals in retail, commercial real estate, hospitality, economic development, and more to truly understand and maximize their offline activities.

Website
https://www.placer.ai/
Industry
Software Development
Company size
501-1,000 employees
Headquarters
Santa Cruz, California
Type
Privately Held
Founded
2018

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Employees at Placer.ai

Updates

  • View organization page for Placer.ai, graphic

    32,866 followers

    We recently dove into the unique strengths and strategies of three retail giants to understand how they’re thriving despite a competitive market and shifting consumer habits. Here’s what we found: 👇🏻 → Dwell Times: Walmart and Target experienced reduced dwell times, reflecting a shift from mission-driven shopping. Meanwhile, Costco’s dwell times remained steady. → Dollar Store Competition: The share of Walmart, Target, and Costco shoppers also visiting Dollar Tree rose from 9.8%-13.7% in Q2 2019 to 16.7%-21.6% in Q2 2024. → Loyalty and Affluence: Target's loyalty rates are higher in affluent areas, with up to 48% of visitors in high-income markets visiting at least twice a month. → Younger Shoppers at Costco: Costco saw visit-per-location growth in H1 2024 in CBSAs with captured markets featuring higher-than-average shares of Young Urban Singles. For more insights into these trends and their impact on retail, see the full report here: hubs.li/Q02Mc6YX0 #Retail #MarketTrends #ConsumerBehavior

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  • View organization page for Placer.ai, graphic

    32,866 followers

    In today’s Weekly Brief, we explore the growing trend of small format stores and how they're reshaping retail by offering: ✓ Flexibility: Adapting experiences and approaches to various locations and settings ✓ Targeted Reach: Connecting with audiences in diverse environments ✓ Innovation: Leading the charge in how retail is evolving Small format stores are not just a trend for this year; they’re poised to impact the retail landscape for years to come as more retailers join the movement.

  • View organization page for Placer.ai, graphic

    32,866 followers

    Our latest Site Selection tool empowers businesses to meet their specific needs and goals with enhanced precision. ✔️ Run analyses for top-performing stores, specific formats, or targeted locations. ✔️ Manually tag sites and customize your searches to align with your business strategy, enabling more informed and strategic site selections. Ready to transform your site selection process? Explore the possibilities here: https://bit.ly/3McejiH

  • View organization page for Placer.ai, graphic

    32,866 followers

    Here's what our latest visit data is forecasting for the rest of 2024 🌦️ Our recent Anchor #analysis by R. J. Hottovy, CFA revisits visit-per-location data by #retail category, a useful indicator for predicting trends for the rest of the year. And as the second half of the year is well underway, we expect consumers to continue to prioritize value, focus on holidays and events, and balance between experiences and goods. Swipe through for more insights and check out the full report linked in the comments below ⬇

  • View organization page for Placer.ai, graphic

    32,866 followers

    The #restaurant industry is in for a shake-up! Starbucks has announced Brian Niccol as its new CEO. Niccol, who drove significant growth and innovation as CEO of Chipotle Mexican Grill, previously led Taco Bell from 2015-2018 where he also achieved notable success through strategic innovation. Before Taco Bell, Niccol also held several executive roles at Pizza Hut, further solidifying his industry expertise. Thank you to CNN Business for featuring insights from our Head of Analytical Research, R.J. Hottovy on this exciting new leadership change. Dive into the full article for more details: https://heyor.ca/Y1hNgr Jesse Kent Derring-Do Inc.

    Starbucks' CEO is out. Chipotle's Brian Niccol is taking over | CNN Business

    Starbucks' CEO is out. Chipotle's Brian Niccol is taking over | CNN Business

    edition.cnn.com

  • View organization page for Placer.ai, graphic

    32,866 followers

    In today’s Weekly Brief, we reflect on our recent Discover: Store Strategy virtual event featuring industry leaders like Brent Paulsen, VP and head of retail at True Classic. Brent discussed the key elements of retail strategy: having a great product, keeping it in stock, and providing exceptional customer service. Explore the full Discover: Store Strategy series here: https://lnkd.in/d5PuieSi

  • View organization page for Placer.ai, graphic

    32,866 followers

    This summer has been packed with exciting new movies, each bringing something unique to the big screen. As we wrap up the summer season, we’re curious: which one was your standout favorite? 🎥

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  • View organization page for Placer.ai, graphic

    32,866 followers

    Wondering if your advertising campaign truly made a difference? Our new Campaign Impact report is here to help! With this powerful tool, you can: ✅ Compare chain visits during your campaign to previous periods. ✅ Benchmark performance against a control group of your stores. ✅ Assess your results against industry standards. Make informed decisions and drive greater results by understanding how your marketing initiatives stack up. #advertising #growth #analytics

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Funding

Placer.ai 10 total rounds

Last Round

Series unknown

US$ 75.0M

See more info on crunchbase