Meet the team driving Placer’s success! 🌟 Today, we’re excited to spotlight Taylor Smith, one of our outstanding Sales Development Representatives. We asked Taylor some fun questions to get to know her better—check out some of her answers below!
Placer.ai
Software Development
Santa Cruz, California 33,170 followers
The most advanced foot traffic analytics platform for anyone with a stake in the physical world.
About us
Placer.ai is the most advanced foot traffic analytics platform allowing anyone with a stake in the physical world to instantly generate insights into any property for a deeper understanding of the factors that drive success. Placer.ai is the first platform that fully empowers professionals in retail, commercial real estate, hospitality, economic development, and more to truly understand and maximize their offline activities.
- Website
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https://www.placer.ai/
External link for Placer.ai
- Industry
- Software Development
- Company size
- 501-1,000 employees
- Headquarters
- Santa Cruz, California
- Type
- Privately Held
- Founded
- 2018
Products
Placer.ai
Location Intelligence Software
Placer.ai is the most advanced foot traffic analytics platform allowing anyone with a stake in the physical world to instantly generate insights into any property for a deeper understanding of the factors that drive success. It's the first platform that fully empowers professionals in retail, commercial real estate, hospitality, economic development, and more to truly understand and maximize their offline activities. Find more information here: https://placer.ai/
Locations
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Primary
343 Soquel Ave
Santa Cruz, California 95062, US
Employees at Placer.ai
Updates
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As summer’s peak migration wraps up, we’re excited to share our latest tool that gives you a fresh perspective on housing trends in local markets. Request the Housing Growth Study XTRA map to: 🏡 Uncover early signals of population growth 🏡 Guide real estate decisions 🏡Spot investment opportunities Powered by the BuildCentral, Inc. database, this tool provides detailed insights into residential developments, housing density, and key demographics, helping you stay ahead of local housing trends.
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Big Lots is making waves with its strategic store closures, especially in California. What does this mean for the retail landscape and how will it impact visits to other major retailers? Find out in today’s weekly brief, where we unpack the key takeaways and the potential winners in this shift. For a deeper dive, check out our latest report: https://bit.ly/4dJG0vm
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As summer winds down, we're just getting started with exciting new updates to elevate your Placer.ai experience! Check out the latest additions to our platform: 👇 📌 Map Studio - Add insights and map your tags 📌 XTRA - Dive into visitor journeys and routes 📌 Geo-Targeting Planner - Unlock deep audience insights 📌 Custom Export of Property Insights - Tailor your data export needs Swipe through for a sneak peek of how these enhancements can transform your data insights and planning.
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This fast-casual restaurant chain is one to look out for. 👀👇🏻 Our Head of Analytical Research, R. J. Hottovy, CFA was recently featured on CNBC discussing CAVA's visitation patterns. Recent foot-traffic data reveals strong momentum, especially after their new steak product launch. Despite a slight dip in July, Cava continues to outperform the fast casual industry, with new store openings meeting targets and expansion into smaller markets setting the stage for sustained growth. Thank you, CNBC and Michael Santoli for highlighting R.J.'s insights on Closing Bell Overtime! Catch the full interview linked in the comments below. Derring-Do Inc. Jesse Kent
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Join us today for our Discover: Groceryshop virtual event! 🛒 We're looking forward to chatting with Ben Miller, VP of Original Content & Strategy as we break down some of the most important topics and trends in #grocery. Discover the root causes, potential impacts, and implications for the long and short-term trajectory of the grocery sector. Register now at: https://lnkd.in/e4CyHVBW
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We recently dove into the unique strengths and strategies of three retail giants to understand how they’re thriving despite a competitive market and shifting consumer habits. Here’s what we found: 👇🏻 → Dwell Times: Walmart and Target experienced reduced dwell times, reflecting a shift from mission-driven shopping. Meanwhile, Costco’s dwell times remained steady. → Dollar Store Competition: The share of Walmart, Target, and Costco shoppers also visiting Dollar Tree rose from 9.8%-13.7% in Q2 2019 to 16.7%-21.6% in Q2 2024. → Loyalty and Affluence: Target's loyalty rates are higher in affluent areas, with up to 48% of visitors in high-income markets visiting at least twice a month. → Younger Shoppers at Costco: Costco saw visit-per-location growth in H1 2024 in CBSAs with captured markets featuring higher-than-average shares of Young Urban Singles. For more insights into these trends and their impact on retail, see the full report here: hubs.li/Q02Mc6YX0 #Retail #MarketTrends #ConsumerBehavior
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In today’s Weekly Brief, we explore the growing trend of small format stores and how they're reshaping retail by offering: ✓ Flexibility: Adapting experiences and approaches to various locations and settings ✓ Targeted Reach: Connecting with audiences in diverse environments ✓ Innovation: Leading the charge in how retail is evolving Small format stores are not just a trend for this year; they’re poised to impact the retail landscape for years to come as more retailers join the movement.
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Our latest Site Selection tool empowers businesses to meet their specific needs and goals with enhanced precision. ✔️ Run analyses for top-performing stores, specific formats, or targeted locations. ✔️ Manually tag sites and customize your searches to align with your business strategy, enabling more informed and strategic site selections. Ready to transform your site selection process? Explore the possibilities here: https://bit.ly/3McejiH