Placer.ai

Placer.ai

Software Development

Santa Cruz, California 33,939 followers

The most advanced foot traffic analytics platform for anyone with a stake in the physical world.

About us

Placer.ai is the most advanced foot traffic analytics platform allowing anyone with a stake in the physical world to instantly generate insights into any property for a deeper understanding of the factors that drive success. Placer.ai is the first platform that fully empowers professionals in retail, commercial real estate, hospitality, economic development, and more to truly understand and maximize their offline activities.

Website
https://www.placer.ai/
Industry
Software Development
Company size
501-1,000 employees
Headquarters
Santa Cruz, California
Type
Privately Held
Founded
2018

Products

Locations

Employees at Placer.ai

Updates

  • View organization page for Placer.ai, graphic

    33,939 followers

    As we step into the fall season, we're excited to announce the latest updates to enhance your Placer.ai experience! Discover our newest features: 👇 📍Map Studio - Share your map, use map layers that expand your insights, and leverage map templates to create compelling visuals 📍Chain Visits Forecast - Receive projected foot traffic estimates for retail chains, helping you optimize operations, improve planning, and mitigate risks. 📍Visitor Spend - Assess the economic impact of short-term travel in your region Swipe through to explore the latest updates and see how they can transform your data strategy!

  • View organization page for Placer.ai, graphic

    33,939 followers

    October is action-packed with exciting opportunities to connect, collaborate, and innovate! We’re thrilled to announce our lineup of events this month. Join us as we hit the road and look forward to seeing you at these key gatherings: ✈ The NACS Show 2024 Las Vegas, NV Oct 7-10 ✈ Groceryshop 2024 Las Vegas, NV Oct 7-9 ✈ Global Gaming Expo 2024 Las Vegas, NV Oct 8-10 ✈ TMRE 2024 Informa Connect Orlando, FL Oct 8-10 ✈ National Recreation and Park Association Annual Conference Atlanta, GA Oct 8-10 ✈ Eagle Alpha UNBOUND Alternative Data Conference 2024 New York, NY Oct 9 ✈ Fast Casual Executive Summit 2024 Denver, CO Oct 13-15 ✈ Society for Health Care Strategy & Market Development (SHSMD) Connections Annual Conference Denver, CO Oct 13-15 ✈ SIOR Global Fall Event 2024 Los Angeles, CA Oct 15-18 ✈ DPAA Global Summit New York, NY Oct 15 ✈ Franchise Leadership & Development Conference 2024 (FLDC) Atlanta, GA Oct 16-18 ✈ Shoptalk Fall Chicago, IL Oct 16-18 ✈ ICSC @ Southeast Atlanta, GA Oct 16-17 ✈ HLTH Inc. 2024 Las Vegas, NV Oct 20-23 ✈ National Multifamily Housing Council OPTECH 2024 Fort Washington, MD Oct 21-23 #Networking #Events #Innovation #OctoberEvents

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  • View organization page for Placer.ai, graphic

    33,939 followers

    🍂 As we head into the fall season, its all about embracing change and uncovering the trends that are shaping retail and entertainment! This month’s TL;DR is packed with insights you don’t want to miss: 🎃 Starbucks kicks off fall with the Pumpkin Spice Latte 🏈 College Football excitement on the rise 🏬 Retail expansion challenges for major brands 🍪 Crumbl Cookies keeps customers coming back 📊 The K-shaped economy impacts consumer behavior 🌆 Insights from the International Downtown Association conference 🌟 The power of a Michelin Star for restaurants 🤖 AI is changing the retail landscape as brands strategize for the season 🌍 Travel trends show affluent consumers on the move Dive deeper into these September highlights below! ⤵

    Pumpkin Spice, Mini Mondays, and Michelin Stars

    Pumpkin Spice, Mini Mondays, and Michelin Stars

    Placer.ai on LinkedIn

  • View organization page for Placer.ai, graphic

    33,939 followers

    Happy National Coffee Day! ☕ In honor of this special day we've brewed up some top stats about your favorite coffee spots! 👇 1️⃣ Who's sipping what at their favorite coffee shops? ☕ Starbucks is a favorite for 'Ultra Wealthy Families,' accounting for 10.1% of their captured market so far this year. Meanwhile, 13.3% of those visiting Dutch Bros Coffee are coming from areas of 'Young Urban Singles'. 2️⃣ When are people enjoying their coffee? 🕑 Dunkin' drinkers drink their coffee until the late hours of the morning, with 42.8% of visits occurring between 7 a.m.-11 a.m. In contrast, BIGGBY COFFEE attracts a greater share of visitors during the midday hours, with 31.7% of visits taking place between 11 a.m. and 3 p.m. 3️⃣ What are commuters grabbing on their way to work? 🚗 Dunkin' takes the lead as the top coffee spot for those heading to work, capturing 26.7% of visits. Following closely are: Biggby’s at 23.7%, Starbucks at 20.5%, and Dutch Bros at 17.3%.

  • View organization page for Placer.ai, graphic

    33,939 followers

    Can Starbucks' new CEO Brian Niccol transform the coffee giant’s future? ☕️ With a track record of revitalizing brands, Niccol faces the challenge of balancing Starbucks' traditional coffeehouse appeal with modern digital efficiency. Our Head of Analytical Research, R. J. Hottovy, CFA shares valuable insights on this pivotal moment for Starbucks. A big thank you to Aneurin Canham-Clyne from Restaurant Dive for featuring R.J.'s expertise. Dive into the full article to learn more: https://lnkd.in/d_495rKR Jesse Kent Derring-Do Inc.

    Brian Niccol was hired to transform Starbucks. Is that possible?

    Brian Niccol was hired to transform Starbucks. Is that possible?

    restaurantdive.com

  • View organization page for Placer.ai, graphic

    33,939 followers

    As the dining landscape evolves, restaurants are innovating their strategies to thrive amidst rising prices and changing consumer preferences in 2024. Here’s what we uncovered: → Dining Resilience: Despite challenges, restaurant visits are up YoY for most months, with fast-casual dining leading the charge with a 3.3% increase. → Price and Performance: Chains like Shake Shack have successfully raised prices while boosting visits by 22.8%, thanks to their affluent customer base. → Early Bird Specials: Texas Roadhouse thrives with early dining specials, seeing a 9.7% YoY increase in visits, especially during off-peak hours. → LTO Success: Quick-service restaurants are leveraging Limited-Time Offers to attract diners, with McDonald’s seeing notable boosts in targeted markets. → Michelin Magic: A Michelin star not only enhances a restaurant's appeal but also attracts more affluent diners willing to pay premium prices, making these establishments more resilient to inflation compared to their price-sensitive counterparts. For deeper insights into these trends and strategies shaping the restaurant industry, check out our full report linked in the comments below! #RestaurantIndustry #MarketTrends #ConsumerBehavior

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    33,939 followers

    What are the most common business questions retailers ask? 🤔 In our latest Pro Tip video, we dive into key inquiries retailers have, from optimal store locations and co-tenants to aligning with changing customer behaviors. Excitingly, there’s a growing focus on how marketing and merchandising can enhance real estate teams' investments. By leveraging first-party data and Placer’s insights, retailers can better understand their audience, segment their stores, and test various marketing strategies to maximize results. Tune in to discover how you can transform data into actionable insights for your retail strategy! Chris Domrzalski #RetailInsights #DataDriven #MarketingStrategy

  • View organization page for Placer.ai, graphic

    33,939 followers

    In today’s weekly brief, we’re zooming in on retail giant Costco Wholesale. Costco is thriving with increased visits, longer stay times, and rising loyalty nationwide! Excitingly, younger audiences, especially young urban singles, are driving this growth, expanding Costco's reach to a new generation. For a deeper dive into how Costco and other retail giants are faring, check out our latest report: https://lnkd.in/dpV8seSg

  • View organization page for Placer.ai, graphic

    33,939 followers

    Meet the team behind Placer’s success! Today, we’re excited to feature Alex Wonderlic, a standout Account Executive who’s making waves in our sales department. We’ve asked Alex some fun questions, and his responses are below. Check them out to get to know him a bit better!

  • View organization page for Placer.ai, graphic

    33,939 followers

    At Placer.ai, we're always excited to be part of major industry events across the country! Dan Hight, a business development and partnerships leader at Placer, recently took the stage at the OOH Insider Live Event in NYC. The event focused on coworking, expanding connections, and exchanging insights, all while elevating your network in a vibrant and productive environment. Thanks Dan, for representing Placer and contributing to such a dynamic discussion! #Networking #LiveEvent #ProfessionalGrowth #OOHInsiderLive

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Funding

Placer.ai 10 total rounds

Last Round

Series unknown

US$ 75.0M

See more info on crunchbase