Position Ventures reposted this
Masterclass in positioning and PR with Jenny He the Founder & General Partner of Position Ventures! Position Ventures invests in early-stage startups and positions them for success by helping founders nail their positioning and communications strategy. They help you tell your story so you can hire, fundraise, and partner with the best talent in the world. We discussed... -Joining Square and meeting Jack Dorsey -Her angel investing journey -Working at Expa (Garrett Camp's FO and VC) -Raising Fund I from great LPs like Tiger Global Management and Bain Capital Ventures -Focusing on positioning and what positioning means -How do to position your startup effectively -Why positioning is so important, especially in today's noisy tech space -PR strategies that work in today's market and misconceptions around PR -Building relationships with LPs -Scaling value add as a solo GP -Why is saying nothing is a strategy -How to do stealth as a strategy effectively