Postscript

This week (and next week), Jesse Clemmens and Bryan Dickey are hosting a live session on X/Twitter to talk about boosting your list before BFCM. No boring scripts, no sales pitch. Just real, unscripted brainstorming with insights straight from the biggest names in e-commerce. Everyone’s invited—bring a friend or join solo. RSVP for this Wednesday's session👇 https://bit.ly/4e7rH2O

If you're reading this, there are 37 days until Black Friday. ⚠️ Enough time to watch the entire Harry Potter franchise 45 times. OR enough time to follow this List Growth Wizard's advice and get serious about acquisition before BFCM. 👇 Bryan Dickey has tips for growing your list no matter how close BFCM seems. Catch them all here: https://bit.ly/3YlnSBt

We tested popup designs so you don't have to Here's some insights we pulled that you might want to test on your own before BFCM. Key Takeaways: 1️⃣ Full-screen (FS) popups consistently outperform partial popups for SMS opt-in rates. 2️⃣ FS popups showed a +13% improvement on mobile and +43% on desktop compared to partial popups. 3️⃣ "Logo only" and "bottom image" templates emerged as top performers. 4️⃣ Shops have seen up to a 30% lift on mobile and 2x lift on desktop using our recommended templates (Full Screen, Logo Only or Bottom Image). 🔍 Methodology: We tested various designs (logo only, top image, bottom image, side image) across both partial and full-screen formats. 🔮 Future Plans: We're exploring ways to streamline and automate popup A/B testing. Note: These results are based on tests with 5 shops, including True Classic. While the sample size is limited due to the time-intensive nature of these tests, we believe the insights are valuable, especially as we approach BFCM. Let me know about your experience with popup designs. Have you seen similar results?

Did you know that brands in the top 10% of SMS performance are getting over 200% higher click-through rates than the average? 📲 It’s all about pushing the limits of your sending strategy, according to Postscript. Mike Manheimer recently shared with us how to optimize your sending cadence, find the ceiling of your strategy, and why intent-based automations like browse and abandoned cart messages are the secret to driving serious revenue. Ready to take your SMS strategy from good to great? Watch the full webinar on demand to see how the best brands are doing it (and how you can, too). https://lnkd.in/gfqVWtUW #ecommerce #SMSmarketing #marketingefficiency

Have you checked your SMS inbox lately? The more engagement you find in there, the more money you're likely making with the channel. But if it's crickets 🦗 in your inbox, fear not—getting customers to text back can take some practice. SMS ace Simone Marisseau (Vermette) wants you to turn SMS conversations into BFCM revenue this year and shared all of her top strategies in this guide: https://bit.ly/3MYCBNj

It's nearly November. Ecommerce go-time. Don't be the brand that neglects these pre-BFCM campaign opportunities—there are plenty of chances to drum up sales and momentum before the big weekend: https://lnkd.in/gnwS4Kt9

This is a PSA to all Postscript employees: Effective Monday, October 21st, all staff will be expected to... ...remain in their home offices because our fully remote culture continues to boast the #1 team in ecommerce. Want to become a part of it? We're hiring... https://lnkd.in/g9SUERmt

Feeling major 😍 emojis about "Best BFCM Ever" It's no secret that Postscript is home to the some of the top SMS strategists in the world. And for the first time ever, their top Customer Success Managers and Strategists are sharing how they plan BFCM for the biggest and best Shopify brands. I'm particularly partial to Acquisition Blueprint, where HiTide gets a special shoutout from Bryan Dickey on how to implement our integration with Postscript in the lead up to BFCM. 😍 I'll post a clip of that soon. stuff covered in Best BFCM Ever : ➡ How to set list growth goals—and achieve them ➡ The popup checklist for before, during and after BFCM ➡ Using conversational campaigns to create hyper engaged segments in time for cyber week ➡ Advanced segmentation strategies and the automations to pair them with This is a super well done course, props to the whole PS Team. 🔥 Mike Manheimer Lea Algazy Ryan Holmes link in the comments 🔽

Automations are not set-and-forget. Your audience changes. Your product changes. Your bedtime changes when you hit your 30s (irrelevant but true). So it is crucial to continue changing and optimizing your SMS automations as BFCM nears. Here's one of Paul's secrets for a higher-performing Abandon Cart automation. See all of his tricks here: https://bit.ly/3MYCBNj

Automations are not set-and-forget. Your audience changes. Your product changes. Your bedtime changes when you hit your 30s (irrelevant but true). So it is crucial to continue changing and optimizing your SMS automations as BFCM nears. Here's one of Paul's secrets for a higher-performing Abandon Cart automation. See all of his tricks here: https://bit.ly/3MYCBNj