Potion reposted this
Had a lot of fun working to create this new photo campaign for JOE & THE JUICE's latest collaboration with Paris Hilton. The hot pink juice addition, ICONIC TONIC, joined their menu last week. The Iconic Tonic was inspired by Hilton’s new album, INFINITE ICON & is designed to level-up your overall natural beauty and wellness routine. Huge thanks to the team involved for your creativity and dedication in making these images come alive! 🔮 +++ Photography: Henry Hargreaves Creative Direction: Juliana Goldman, Potion Production: Potion Art Department & Set Design: Selena Liu Finishing: Zach Vitale Special thanks to – Kasper Garnell, Paris Hilton, Bruce Gersh, Rachel Webber, 11:11 Media, Ryan Matthew Gross, Emily Backerman #JoeAndTheJuice #ParisHilton #IconicTonic #CreativeDirection
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