Small Girls PR

An announcement 14 years in the making 🚨 We’re thrilled to share that Small Girls PR has officially become part of Orchestra to scale our creative and strategic capabilities. This partnership represents a joining of left & right brains, merging our out-of-the-box campaigns and creative strategy with the expanded resources that come with Orchestra’s insights, analytics, research and planning arms. We remain Small Girls PR, just able to drive an even bigger impact today than we could yesterday. PRWeek and Axios have each covered the milestone here: https://lnkd.in/esGqgrpv https://lnkd.in/eh8hbABG

How cool to wake up this week to the news that our co-founder and CEO, Mallory Blair, has been named to Inc. Magazine 2025 Female Founders 500. The list captures the top-performing women in business, based on a lookback of both growth and innovation. Under Mallory’s leadership, we brought our boldest ideas to life this year—from inventing the world’s first 'pre-puptual agreements’ for Rover.com to Halloween ghost hunting with Ring during the busiest doorbell season of the year to redefining the “on-air segment” (when a pitch we left on Travis Kelce’s voicemail turned into a segment he played aloud on his podcast). We even seized each of the global cultural moments that defined the year. Third party data proved we made Olay the #1 talked about beauty brand during Olympics and Instacart one of the buzziest ads at Super Bowl. Garnered a shoutout from the former-VP’s team for our vegan Violife Election Day stunt was just the (dairy-free) cream on top. Throughout it all, we found time to be acquired by the amazing team at Orchestra, making Mallory the youngest founder to ever lead a bootstrapped agency through an eight-figure acquisition. In marketing and PR, we’re always looking ahead—so we’re grateful for the opportunity this week to look back on just some of our big Small wins with this honor.

Cleo is the app that helps manage your money by gamifying your savings goals.💰 But according to CNET, it’s the app’s AI chatbot that might be the real game changer. 📱 Read more about how the company is leaning on tech and budgeting for the future. ✨ https://lnkd.in/eRpDga9r

Last week, our team brought together media and creators for a dinner with La La Anthony to chat all things Snap Inc. Guests got to mingle at Torrisi test drive Snap’s Spectacles and meet a four-legged cutie named Magnus. Swipe through for a look at some of the best snaps of the night–including one of Magnus, of course. 📸 by Scott Rossi

13 is our lucky number. ✨ We’re proud to announce that Orchestra, which SGPR joined in October 2024, has ranked #13 in Observer's 2025 PR Power List! ⚡️ The list spotlights the most impactful PR firms shaping industries, trends, and cultural moments, and we’re honored to be recognized as a key part of that story and Orchestra’s role within it. The Observer gave us a shout-out as Orchestra’s most recent acquisition and highlighted our work with Zappos as their Agency of Record 👟 and our NYC Marathon activation in partnership with Allbirds, where we secured top-tier press coverage and orchestrated (no pun intended) a full experiential rollout. Cheers to the marathon ahead in 2025.💥

✨ Curious about what you’ll learn throughout the SGPR Summer Fellowship? From mastering media relations to flexing creative muscles you didn’t even know you had, one of our 2024 Fellows is here to share how the program helped her sharpen her skills and gain real-world experience. Interested in learning more? Join SGPR as we present PR 101: Learn the Basic Skills of a PR Pro on 🗓️ Thursday January 30 at 6:00pm EST / 3:00pm PST which will delve more into the PR industry, who we are as an agency and the Fellowship! RSVP to our PR 101: https://lnkd.in/gAWwEHnG Apply to the Fellowship: https://lnkd.in/g2uD6AAd

Are you curious if PR / marketing is a potential long-term career path? Media savvy and obsessive about all things culture? Do your friends repeatedly beg you to please stop calling everything “a PR stunt”? 🪄Join SGPR as we present PR 101: Learn the Basic Skills of a PR Pro on 🗓️ Thursday, January 30 at 6:00pm EST / 3:00pm PST. This is your opportunity to learn from the award-winning agency that launched brands that challenge the norm like Billie 🪒, tapped the Green M&M as Zappos’ newest “shoefluencer” ahead of the Super Bowl 👟, announced Esusu as one of the first Black-owned tech unicorns 🦄, and staged an epic drone show to celebrate GE’s historic merger 🚁 Led by a handful of current SGPR employees (including those who started out with us right out of college), this 1-hour session includes insight into skills needed to be successful in PR as well as how to kick-start your own PR career through our Summer Fellowship program. Interested in joining us? RSVP here: https://lnkd.in/dC7A35-N

💫 Happy New Years from The Smalls (and one special guest) As always, we leaned into the merriment of the new year by embodying the value, “take the work seriously but not ourselves” ✨ Thank you to everyone who made 2024 shine so bright. Looking forward to the universe of possibilities that next year brings. 🥂

Jack in the Box is a pioneer of late-night bites so it’s only fitting that Jack should get a shout-out from late night king Stephen Colbert. 🎤 Counting down to our favorite holiday, 24 Days of Jackmas 😉, Colbert used the opening monologue to wax poetic about the chain’s annual holiday spree ✨ As for Jack, he’s gifting customers 24 days of exclusive offers, from free food to discounts. All you have to do is download the app and join the Jack Pack to feel the Jackmas cheer. 🎁