The healthcare industry is at a crossroads, facing challenges similar to those the banking sector encountered with the rise of online and mobile services. Just as digital-native fintech companies disrupted traditional banking, digital health startups are now targeting the most profitable service lines of healthcare systems, offering improved customer experiences at lower costs.
Enter Praia Health, a personalization platform that's addressing these urgent needs. By enabling health systems to offer fully integrated experiences to their patients, Praia is helping providers compete effectively with digital-native healthcare companies.
Praia represents the fourth generation of patient engagement technology, building on the foundations laid by earlier innovations. It offers a comprehensive suite that uses AI and rules-based intelligence to automate patient interactions and improve overall experience.
Developed over two-and-a-half years under Providence, one of the top ten health systems in the U.S. by net patient revenue size, Praia has demonstrated a strong return on investment through increased patient visits and retention. As healthcare continues to generate vast amounts of data, Praia's platform is poised to unlock tremendous value, enabling personalized, privacy-compliant patient engagement.
For health systems ready to embrace the digital future, Praia offers a way forward that respects both patient trust and regulatory compliance while driving business results. It's not just a tool, but a transformative partner in healthcare's ongoing evolution.
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