Previsible

I got the chance to sit down with Patrick Stox from Ahrefs on the Voices of Search podcast. We ended up recording three episodes, and I think we spent the better part of two hours chopping it up. I have been a fan of Patrick's work for a while now (I think the first time I came across Patrick was back in 2007 or 2008 at SMX Advance in Seattle), so it was a pleasure to finally get the chance to chat. We covered a ton of ground, including Patrick's impressive career path and his experience working across different business types. He has pretty much done it all, from agency to in-house to the tool provider/search engine provider side of the business. 🎙 Link to the episode in the comments 🎙

🔍 Live Stream Highlight: SEO in the AI Era with Martha van Berkel from Schema App 🔍 Our Founder, Jordan Koene recently hosted Martha van Berkel to discuss the future of SEO in an AI-driven world. Key insights: Data is Everything: AI relies on high-quality data to perform effectively. Schema Markup's Role: It’s not just for rich results—schema helps AI and search engines truly understand your content. Context Matters: Schema markup provides the context that makes data meaningful. #SEO #AI #DigitalMarketing #SchemaMarkup

🚀 Live Stream Recap: Future-Proofing SEO with Martha van Berkel from Schema App. I learn something every time I connect Martha! 🚀 The evolving role of SEO in the AI-driven world. Key takeaways: AI's Dependency on Data: Quality data is the backbone of AI's ability to perform. Without it, AI's impact in SEO is limited. Schema Markup's Power: Beyond rich results, schema markup is essential for helping AI and search engines truly understand content. Context is Key: Data alone isn't enough—schema markup adds the context needed for both humans and machines to make sense of it. Navigating the Evolving SERP: As Google's SERP changes with AI overviews, schema markup remains a vital tool for influencing how content is displayed. SEO as Data Shaping: SEOs need to evolve into data shapers, building content knowledge graphs to stay ahead in the AI-driven landscape. Catch the full discussion and future-proof your SEO strategies! 🔗 Link to our recording:https://lnkd.in/gM_vKR5i #SEO #AI #SchemaMarkup #DigitalMarketing #FutureOfSEO

I had the pleasure of having Rand Fishkin on the Voices of Search podcast earlier this week. In addition to discussing shifts in the SEO landscape, we also chatted about business values, funding options, business growth strategy/goals, and work-life balance. It is refreshing to see his openness and advocacy for alternative startup goals besides the startup unicorn. Hope you enjoy this conversation as much as I did. Link in the comments.

While individual skills are important, prioritize a team that functions well together. This means strong communication, collaboration, and a positive atmosphere are the key. 👌

AI acts like a superpowered detective for Google, uncovering what kind of content users are looking for. This helps Google surface the information users truly need, whether it's a comprehensive answer, a specific product review, or an engaging video.

I had the pleasure of connecting today with Erfan Azimi on the Voices of Search podcast. Erfan discovered and shared the Google API documentation, which led to some of the great work of Rand Fishkin and Mike King. I greatly respect his desire to share this with the SEO community. We discussed how he came across the documentation (I love the irony in him finding it on Google 😂 ), how it helps shape our perspective on search, and some of the exciting work this will lead to. Look forward to sharing the conversation soon!

📨 SEO Jobs Newsletter went out today! This week, we came across some great SEO opportunities, including a few in-house roles with onsite requirements in San Francisco and New York as well as a remote position with Clearscope! Link in the comments.

Google considers a variety of signals, like website content and user engagement, to determine how webpages rank in search results. This process is complex, but understanding Google Signals can help you optimize your website for better visibility.

I got the chance to sit down with Shaun Hinklein the other day to chat about programmatic SEO. During our conversation, we hit on: ☑ Difference between programmatic SEO and traditional SEO strategies ☑ Key benefits of programmatic SEO ☑ Example of successful programmatic SEO ☑ Role of data analytics in programmatic SEO campaigns ☑ Common challenges when first embarking on programmatic initiatives Shaun has a wealth of knowledge and SEO experience spanning several enterprise organizations, including Ramp and Squarespace. Link in the comments.