PrimaLoft

Who is PrimaLoft? PrimaLoft® is more than just insulation – it’s a revolution in outdoor performance. From the coldest, most unforgiving peaks to the lushest forests, PrimaLoft stands at the forefront of innovation, pushing the limits of what’s possible in outdoor gear. Our advanced insulation technologies are built to deliver exceptional warmth and comfort, no matter the conditions. But we don’t just stop at performance – we’re committed to doing it sustainably. At PrimaLoft®, we believe that outdoor adventure shouldn’t come at the expense of the environment. That’s why our products are designed with the planet in mind. Using recycled materials and eco-conscious processes, we create insulation that reduces environmental impact while maximizing performance. So, whether you’re conquering extreme conditions or simply exploring the great outdoors, PrimaLoft® delivers the ultimate in warmth, comfort, and sustainability—because the best adventures deserve the best gear, and our planet deserves our best efforts.

It starts with us. 🌱 Since 2015, PrimaLoft® has transformed more than 930 million plastic water bottles into PrimaLoft® fibers, driving our commitment to sustainability through innovative recycling efforts. By integrating these recycled fibers into our insulation, we’re not just reducing waste—we’re empowering brands to offer eco-conscious solutions that don’t compromise on performance. A 2023 study by McKinsey and NielsenIQ found that brands that invest in eco-conscious solutions not only meet growing consumer expectations but also strengthen their competitive position in the market by aligning with sustainability goals! Read the complete study here: https://mck.co/4eobLKD

This past week, PrimaLoft® embarked on an incredible journey into the heart of the Dolomites, located in Northern Italy. 🌍🏔️ Partnering with SCARPA and Karpos Outdoor, we had the privilege of seeing journalists meet with Mountain Rescue Hochpustertal for an in-depth safety and rescue demonstration. They were able to put PrimaLoft® insulation to the ultimate test in the most rugged and unpredictable conditions nature has to offer. From the iconic peaks of Tre Cime di Lavaredo to the thrilling Monte Paterno via ferrata, the Dolomites provided the perfect testing ground for our gear. Through ever-changing weather and environmental conditions—our insulation proved its reliability, ensuring warmth and comfort without sacrificing performance. Our commitment to pushing boundaries and delivering sustainable, high-performance insulation was evident as these elite athletes conquered challenging terrain with confidence. It’s experiences like these that reinforce our mission to innovate for the outdoors while respecting the planet.

Sustainability is driving innovation across the outdoor and sports industries. At PERFORMANCE DAYS Munich, we're excited to showcase our high-performance insulations and fabrics that prioritize both performance and the planet. Day 1 was a huge success and we're looking forward to Day 2 tomorrow -come meet the PrimaLoft® team at booth P13|P14! For more details, check out our supplier page: https://lnkd.in/gevhFik

Every outdoor sport brings its own unique set of demands. Because no two outdoor adventures are the same, athletes need gear that is designed to perform across diverse environments and conditions! PrimaLoft® insulations are designed to meet these challenges head-on. A great example is Madison’s Roam Gilet, which leverages PrimaLoft® insulated panels to provide extra warmth and wind protection, all while maintaining the crucial packability cyclists need. Discover the windproof packable gilet 👉🏽 https://bit.ly/4eClw7L

Our partnerships go beyond innovation—it’s about empowering athletes to push their limits, knowing their gear won’t hold them back. By integrating PrimaLoft® technology, adidas Terrex are not just creating gear for the adventure-driven—they’re redefining what efficient, sustainable design looks like in the outdoor industry. Where innovation meets real-world usability.

We’re thrilled to announce that PrimaLoft® ThermoPlume+ has won a Sustainable Application Award! ThermoPlume+ represents our unwavering commitment to delivering high-performance insulation solutions that prioritize sustainability without compromising quality or warmth. This serves as a reminder that we should keep pushing boundaries in material innovation. Together, we can create a more sustainable future!

Join us on October 9 and 10 at FUNCTIONAL TEXTILES SHANGHAI by PERFORMANCE DAYS to explore how we’re shaping a more sustainable future for the industry, reducing waste while enhancing performance. Don’t miss our head of sales, Chris Humphris, on the main stage from 9:40 – 10:10 AM for an exciting introduction to PrimaLoft. Let's connect! Our team will be at booth C07, ready to showcase our insulations and explore partnership opportunities. See you there!

How can we make it better? Rather than just creating new materials, we’re committed to improving what already exists. ♺  Introducing ThermoPlume®+, the next step in our ThermoPlume® technology. Made from 100% recycled material, it offers lightweight warmth, loft, softness, and compressibility. What we’ve changed: with our sail-shaped structure and fiber balls, ThermoPlume®+ delivers the same loft using 20% less material. Leading outdoor brands like Rab and Nike are embracing ThermoPlume®+ to shape the future of warmth in their outdoor gear. 🥾

Continuous innovation is at the heart of what we do. In line with this commitment, we're thrilled to officially announce Christopher Gallo as Senior Vice President of Product Strategy and Andrea Paulson as Senior Vice President of Innovation and Technology. At PrimaLoft, our goal is to empower athletes and outdoor enthusiasts – whether on the summit, the trail, or in everyday outdoor pursuits. We believe Andrea and Chris will be instrumental in driving forward material innovation, sustainability, and strong partnerships, all to enhance the outdoor experience for adventurers. Welcome to the team Christopher and Andrea! We're excited to work together on the journey ahead! Read more 👉🏽 https://bit.ly/4dpV9ko