Prodport

Prodport expands into Heuristic Commerce! With extensive expertise in e-commerce, particularly within the PIM space, we founded our company a few years ago with a vision to dynamically enhance product content for more impactful shopping experiences. We called it Prodport. Through our journey, we've realized that the challenge extends beyond just the product; it encompasses the entire site experience. Our mission is to optimize on-site interactions to capture and convert the demand generated by your marketing efforts, ultimately delivering superior results. We understand the complexities brands face in addressing Conversion Rate Optimization (CRO) and the associated fatigue. Traditional approaches, such as simple layout and color changes, address only superficial issues. To achieve meaningful CRO results, brands must deliver tailored content that resonates with their audience. This necessitates experimentation that is seamless, rapid, and effective. Introducing Heuristic Commerce. Why Heuristic Commerce? Our roots are deeply embedded in commerce, and we are passionate about empowering brands. We apply heuristic techniques to solve complex problems efficiently and effectively. This approach allows us to develop impactful solutions swiftly, staying true to the very definition of a heuristic. Come visit us at www.heuristiccommerce.com.

Excited to announce our next episode of Product Page Breakdowns - featuring Bombas. 🧦✨ Bombas started in 2013 and does over $250 million in revenue per year, has made a huge impact by donating over 50 million pairs of socks to those in need. In this episode, we dive into brands' product pages to show you a bit more around their winning ecommerce strategies. What you’ll learn in this video: 🔔 Ecommerce optimization: See how high-converting imagery and a brand-centric below-the-fold experience enhance their product pages. 🔔 Merchandising and personalization: Learn how Bombas simplifies sizing decisions and offers personalized customer journeys. 🔔 Technical insights: Explore the advanced tech stack behind Bombas' seamless shopping experience. 🔔 Areas for improvement: Get our take on improving visual appeal, incorporating more social proof, and enhancing personalization techniques. 🔔 Strategic marketing initiatives: Understand the importance of linking promotional offers directly to product pages for better conversion rates. Watch the Breakdown 🎬 for this awesome brand and discover actionable insights to plug back into your own ecommerce strategy. You won't want to miss this one -> https://lnkd.in/dBkA4Ksf #Ecommerce #ProductPage #Bombas #ConversionOptimization #DTC #Fashion #Apparel #OnlineRetail

We have recorded quite a few Product Page Breakdown episodes 🎬 for you and we've enjoyed it, so far. In each episode we dive into DTC brands' product pages and evaluate them, with key areas of focus. Each recording focuses on: - What they do right - What tech stack they use - What they could do to improve conversions If you haven't watched them yet, you will definitely want to. Watch the videos 📽 to learn how to improve your own ecommerce brand's performance. Get to the Product Page Breakdown library, right here: https://lnkd.in/dzyfbHDz #DTC #Ecommerce #ProductPage #ConversionOptimization #OnlineRetail #EcommerceInsights

Ready for this week’s episode of Product Page Breakdowns? Join us as we dive into Nature Made, an ecommerce brand focused on supplements. This online retailer is over fifty years old, does hundreds of millions in annual revenue, has thousands of employees, and is an older brand on Shopify. Watch the video as we set out to answer: 🗯  What are some of the key elements on their product page that increase likelihood of purchase? ➕ How does the brand use website features like accordions and comparison charts to improve the user experience and potentially boost conversions? 💥 Beyond discounts, what other strategies does Nature Made use to personalize the product page experience and cater to individual customer needs? 📱 What role does social proof like user-generated content and video testimonials play in building trust and influencing purchase decisions? 🔧 What tech stack does Nature Made use to test and optimize their product pages for better performance? Unlock all the answers and more in Nature Made’s Breakdown 🔓 👇 https://lnkd.in/dZKGdjwy #ecommerce #conversionoptimization #cro #productpage #health #dtc

We are excited to share our latest episode of Product Page Breakdown. 🎬 In this detailed analysis, we dive deep into SKIMS product page to uncover strategies driving success and opportunities. SKIMS, founded by Kim Kardashian, Emma Grady, and Yen Grady, is a wildly successful brand valued at over $4 billion, focusing on shapewear and clothing. Let's take a glance at what exactly they are doing: Areas of excellence: 👉 Impressive product assets, offering detailed fabric close-ups for enhanced online shopping experiences. 👉 Clear product naming and comprehensive sizing guides to address customer concerns upfront. 👉 Seamless color-specific merchandising and smart cross-selling options to boost average order value (AOV). Tech stack unveiled: ⚙ Leveraging #Shopify's flexibility with a headless approach for smoother product page transitions. ⚙ #Klaviyo for personalized email and SMS marketing, and #DynamicYield for advanced testing and personalization. ⚙ #Findify's personalized search and recommendations ensure a tailored shopping journey for each visitor. This breakdown showcases Skims' prowess in #ecommerce while offering valuable insights for optimizing DTC product pages. Watch the video to see what you can do now to improve your own brand's conversion rates. 👉 https://lnkd.in/d4kG-tbM #fashion #retail #conversionoptimization #martech #dtc

This week's episode of Product Page Breakdown is here! And it's a biggie. Join us as we dive into Fashion Nova, a powerhouse in the direct-to-consumer landscape. With over $800 million in revenue last year, Fashion Nova stands as one of Shopify's biggest success stories. Renowned for their quick-to-market approach, they're the go-to brand for millions worldwide, and topping Google's most-searched fashion brand list in 2018. What's the video agenda? Here's a sneak peek. You will: 🎬 Discover what Fashion Nova is doing exceptionally well on their product pages. 🔧 Uncover the #martech tools they employ to drive success. 📊 Learn actionable strategies to enhance conversion rates. Join Benjamin Strumpf as he breaks down the secrets behind Fashion Nova's success. 🎬Watch the video now: https://lnkd.in/guYeKqc3 #productpage #DTC #ecommerce #shopify #conversionoptimization #fashion #apparel

It’s time for another episode of Product Page Breakdown. 🎥 This time we’ll walk you through Gymshark's product page, analyzing what they're doing well, the tech stack behind their success, and areas for improvement in e-commerce conversion rate optimization. Let’s take a look at how Gymshark stacks up: 🔍 Strengths - Prime real estate for assets - Detailed product info & merchandising - Robust tech stack with Shopify & more 💡 Areas to Improve - Diversify assets with user-generated content - Include complementary products for upselling - Optimize for customer journey & brand integration 🌟 Key Takeaway - Gymshark's page is solid, but enhancing asset diversity and optimizing the customer journey can elevate it even further. 🔗 Watch the full breakdown video for more in-depth analysis and great insights. https://lnkd.in/dFiX4Et4 #ecommerce #DTC #productpage #conversionoptimization #martech

Ready to level up your product pages? This week, we dissect Cotopaxi's amazing product page and explore the secrets to their success in our new Product Page Breakdown video. In this video, you will learn how Cotopaxi: 🔔 Optimizes for conversions across their product page 🔔 Leverages personalization for a unique customer experience 🔔 Can improvement to maximize their results Join Benjamin Strumpf as he walks you through this exciting Breakdown, and apply the learnings back into your business. Check it out: https://lnkd.in/e_QCSHBX #ecommerce #conversionrateoptimization #productpage #DTC #onlineretail

Ready for another insightful installment of our Product Page Breakdown series? 🎬 This week, we're turning our attention to the wellness brand, Bloom Nutrition. Join Benjamin Strumpf as he dives into the nitty-gritty of Bloom product page performance. In the video, you'll learn: ✅ What Bloom is excelling at 🛠️ The tech stack they're leveraging 📈 Opportunities for boosting conversion rates Don't miss out - get our latest video and gain valuable insights into optimizing your product pages for success. 💡 Get it here: https://lnkd.in/ej8Eg-Ds #productpage #ecommerce #onlineretail #wellness #nutrition #conversionoptimization

Prodport is happy to announce the latest release in the Product Page Breakdown video series, focusing on none other than Chubbies Shorts! In this short video, our very own Benjamin Strumpf will take a deep dive into three pivotal aspects that drive CHUBBIES' product page performance. Here's what you'll discover: 🌟 What they're doing well 🔧 The tech stack they use 🎯 How to improve conversion rate and optimization Ready for valuable DTC lessons? Join us on this journey as we unravel the strategies, technologies, and opportunities that propel CHUBBIES forward in the ever-evolving world of ecommerce. Check it out! https://lnkd.in/dRHMBPPE #Prodport #ProductPageBreakdown #DTC #CHUBBIES #Ecommerce #DigitalMarketing #TechStack #Innovation #BusinessInsights