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While many people, funds, and institutions 𝘩𝘢𝘷𝘦 𝘪𝘯𝘷𝘦𝘴𝘵𝘦𝘥 𝘪𝘯 at least one sports asset…there are still relatively few thematic players. And that makes sense, given the asset class is still relatively new: • PE firms are about 15 years old • VC firms are about a decade old • Sports team-specific PE firms are about 4 years old 𝗦𝗽𝗼𝗿𝘁𝘀 𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝗰𝗮𝗻 𝗯𝗲 𝘀𝗲𝗽𝗮𝗿𝗮𝘁𝗲𝗱 𝗶𝗻𝘁𝗼 𝘀𝗶𝘅 𝗯𝘂𝗰𝗸𝗲𝘁𝘀: ❶ SportsTech VC - invest solely in SportsTech companies ❷ Accelerators - take equity upfront to build into their network ❸ Banks - institutional investors helping to commoditize the space ❹ Nation States - global players like Saudi Arabia deploying into sports ❺ Old PE - invest $50M+ to acquire majority stakes in sports assets/tech ❻ New PE - invest $100M+ to buy minority stakes in traditional sports teams Check out the FULL BRIEFING HERE: https://lnkd.in/egcK_tvp