Public Label

What an incredible collaboration! 🎉 We’re beyond proud to have partnered with Ritter Sport USA. Moments like these highlight our commitment to collaborative partnerships, nimble execution and delivering meaningful results.   With 60,000 chocolate samples handed out at the BVB x Street Soccer USA Times Square Cup, we were able to help create a memorable experience that blended sports, social impact, and of course—delicious chocolate! This activation embodies the power of teamwork and the impact of partnerships that go beyond just business.   It’s always rewarding to contribute to brands that support positive change, and Ritter Sport USA’s commitment to social responsibility is one we’re proud to stand behind.  

🚀 Ready to strengthen your client relationships? 🚀 In his latest article, McCord Chapman explores how Neuro-Linguistic Programming (NLP) goes beyond marketing copy and transforms everyday client interactions. From handling tough conversations with positive framing to boosting rapport through small talk, NLP helps foster trust, reduce friction, and build lasting partnerships. 💬 "It's not just what you say; it's how you say it." Learn practical NLP strategies that can elevate your communication, making every client touchpoint a powerful opportunity for connection. Check out the full article below! 👇

🛒 Last week, Google introduced an AI-powered personalized shopping feed that tailors product recommendations based on a user’s browsing behavior, preferences, and purchase history. This level of personalization is setting a new standard for how consumers discover products online. Across the digital shelf, brands are now using data and AI to go beyond surface-level insights—uncovering patterns, anticipating customer needs, and delivering highly relevant shopping experiences. 📊 By analyzing data in real time, brands can ensure their products appear in front of the right consumers, at the moment they’re most likely to convert. This capability allows brands to not only optimize visibility but also increase engagement and customer loyalty over time. At Public Label, we combine AI-driven insights with industry expertise to help brands unlock these opportunities and stay ahead in today’s fast-evolving digital commerce landscape. You can read more about google's new shopping feed at The Verge: https://lnkd.in/g4REEn2c

From vineyard to glass, Colorado’s wine scene is thriving 🍇🍷. We’re excited to share this spotlight on some of the state’s best wineries, where local passion meets exceptional craft. Check out the article from Thrillist to see why Colorado Wine is raising the bar in the wine world.

Cheers to an incredible decade of fulfilling our core purpose to Be Bold and Break Boundaries, so that Everyone can Feel the Joy of Connection. Thank you to all of our amazing #photographers & #videographers for your creativity, talent and commitment over the years. We value your work as co-creators because, without you, we do not exist 🫶 And an abundance of gratitude for our clients. It's been a true honor to capture the #brandexperiences you've dreamed up and created. To celebrate, here's a little #TBT to some of the very first activations we captured with our very first clients BeCore, Periscope, Opus Agency, Advantage International (now under the ROGERS & COWAN INTERNATIONAL Ltd umbrella), Match Marketing Group (now Public Label) and Momentum Worldwide!

Unlock the Power of Words. Discover how Neuro-Linguistic Programming (NLP) can help you tap into the subconscious mind and create deeper connections with your audience. Our VP of Commerce dives into the subtle art of word choice and why it’s a game-changer for driving consumer behavior in this insightful article. Whether you're shaping brand narratives or fine-tuning product descriptions, mastering NLP can elevate your messaging and lead to stronger emotional connections—and, ultimately, better results. 🧠💬 Words matter more than ever. Ready to see how? Read the full article here written by our VP of Commerce, McCord Chapman. #MarketingStrategy #NLP #EmotionalConnection #CommerceInsights

🎉 Exciting News in the World of Non-Alcoholic Luxury! 🎉 We’re thrilled to congratulate FRENCH BLOOM and Moët Hennessy on their incredible new partnership. 🍾✨ As French Bloom continues to lead the charge in the non-alcoholic sparkling wine space, we’re proud to have been part of their journey at Public Label. A huge shout-out to our team for their unwavering commitment to elevating the brand, and overseeing the continued success in the field. 🙌 Cori Aguilar Luke Moseley Erica Calhoun Jackie Nell and Zoe Fischer With Moët Hennessy's investment and the expanding reach of French Bloom, this is just the beginning of something spectacular! 🌟 #LiquidtoLips #ClientSuccess #LuxuryBeverage

What is the Digital Shelf and Why is it Critical for Your Brand? In today’s rapidly evolving retail landscape, the digital shelf has become as vital as the physical store shelf. But what exactly is it? 🖥️ The digital shelf is the collection of online touchpoints where consumers discover, research, and buy products. From your product listings on Amazon or Walmart to social media ads and Google search results, the digital shelf represents every place your products live online. And with shoppers toggling between in-store visits and digital interactions—often at the same time—this hybrid shopping experience is the new normal. 👀 Consumers are increasingly using their mobile phones to compare products, read reviews, and check prices—even when they’re in a physical store. This makes optimizing your digital shelf essential for capturing attention and driving conversions, no matter where your shoppers are. 🛒 Over the next few weeks, we’ll be diving deeper into the essential components of the digital shelf and what brands need to know to succeed in this new landscape. From leveraging data to optimizing product content, stay tuned for actionable insights that will help you win in the digital-first world. #DigitalShelf #CommerceMarketing #CommerceAgency

Happy Canadian Thanksgiving to our MTP family of agencies and clients.

✨ How can experiential marketing evolve beyond flashy stunts? Our VP of Accounts,Laura Mellor shares how data-driven strategies and AI help us engage the right audience and drive real results. Check out her insights below!