We live at the intersection of media, technology, digital, creative, CRM, and analytics. We are driven by a common purpose, a powerful spirit, shared behaviors, and a relentless focus on our people. We are constantly challenging the status quo and redefining what is possible for our clients.
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We’re proud to share that Publicis Media U.S. is named to Yello.co & WayUp’s Top 100 Internship Programs list! Reaching this milestone underscores the value we place on providing exceptional learning opportunities and experiences for aspiring professionals in the media industry. Learn more here: https://lnkd.in/g8qN-mN #WinningRoar #LionPride
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Today, Publicis Groupe announces the acquisition of Influential, the world’s largest influencer marketing agency and platform, which helps brands authentically connect to audiences by developing, deploying, and optimizing creator-driven digital campaigns. Its proprietary AI-powered technology platform with over 100 billion data points, and its network of over 3.5M creators including 90% of global influencers with 1M+ followers, are at the service of 300+ brands around the world. The combination of the Groupe’s existing offerings and scale, Epsilon’s unique data and identity assets, and now Influential’s platform and network will create the industry’s leading ID-driven influencer marketing solution. Arthur Sadoun, Publicis Groupe CEO, said: “It is a great pleasure to be welcoming Influential to the Publicis family. Beyond its proprietary AI-powered platform, 100 billion data points, unrivalled network of over 3 million creators and access and data on 90% of influencers with 1M+ followers, Influential is above all an outstanding team of talent at the very cutting edge of their sector. With the new creator economy set to exceed linear tv on adspend in the next year, thanks to Influential we are able to fully embrace its outsized influence and put it at the service of all of our clients. Not only does this acquisition mean we will take the leadership of Influencer marketing. It also uniquely positions us at the centre of the new media ecosystem. By combining our Epsilon data, which allow us to see 2.3 billion people around the world, with Connected TV, Commerce, and now Creators, we can enable our clients to truly know and understand their customers and prospects, and engage with them on a one-to-one basis, wherever they are, both online and offline. It’s how we are putting power back into the hands of brands in a fragmented media landscape, and driving marketing transformation that delivers real business outcomes.” https://lnkd.in/gv9RKxPZ
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Proud of the work our intern Nessma Hassan has accomplished for our team so far this summer. She brings energy and a passion for learning. We've been lucky to have her on the team and hope she's gained some valuable experience. Publicis Collective #NationalInternDay
Publicis Collective extends a warm welcome to Lauren McCracken who recently joined the executive team as our new EVP, Head of Brand Experience! In this newly appointed role, Lauren will lead efforts to create a connected and collaborative community, strengthen cross-team integration, and optimize internal tools to drive excellence for our practitioners and clients in an ever-changing landscape. Welcome to Collective, Lauren! ♾️
Reminiscent of hearing the ice cream truck on a hot summer day, our Community @ Collective brought the taste of summer right up to our desks with gelato and nostalgic ice pops. 🍨🍦 Meet the Collective Cooler, our rolling refreshment cart which features a surprise each month and brings a moment to connect with new colleagues as they make their rounds taking it out for a spin. What will we feature next?
We’re proud to work with a timeless brand like Jeep, which continues to evolve while staying true to its roots. #TheresOnlyOne
Seven slots. One of a kind. #Jeep #OIIIIIIIO #TheresOnlyOne
Who doesn’t love the magic of summer? Our offices came together to disconnect, mingle, and celebrate the summer solstice. Thank you to our Community @ Collective committee who designed a special event to bring our teams together, topped with cotton candy, charcuterie boards, and yes, even a magician. 🪄☀️
Two iconic Detroit brands, congrats to Jeep and our amazing team for making this a reality!
Incredible to have Jeep at the 2024 #RocketMortgageClassic. The players have been driving the Jeep® Grand Wagoneer as their luxury courtesy vehicle for the week.
Congratulations to the teams at Energy BBDO, The General®, and Publicis Collective for your Cannes Lions wins and shortlists for “The General Sound Studio” campaign. 🦁 🥈 🥉 Silver | Audio & Radio: Social Behaviour & Cultural Insights Bronze | Audio & Radio: Consumer Services/B2B Shortlist | Audio & Radio: Branded Content/Podcasts Shortlist | Entertainment Lions for Music: Influencer & Co-Creation About the campaign: #TheGeneralSoundStudio, a custom SUV complete with professional equipment and an award-winning sound engineer, gave up-and-coming TikTok musicians their big break in partnership with Epic Records. The experience was filmed and boosted with paid media on TikTok, ultimately improving reach and brand awareness to a TikTok-centric audience.
Publicis Groupe's Working with Cancer Pledge, a first-of-its-kind campaign, was launched to provide a more supportive, recovery-forward culture at work for people with cancer and ending stigma in the workplace. What’s incredible is the campaign inspired other employers nationally to follow suit. Since then, 1,700 of the world’s largest employers have joined the pledge. The campaign recently won the Grand Clio at the The Clios Health Awards, along with two Gold and Bronze recognitions. We’re proud of the significant work our teams produce every day here at Publicis Groupe, especially one that serves as a model for others to follow in supporting the well-being of employees. Learn more about the Working with Cancer Pledge here: https://lnkd.in/eT88DgWj
We are excited to share that Publicis Groupe’s Working with Cancer Initiativewas honored with a Grand Clio at the #ClioHealth Awards. The campaign won the top prize in Partnerships & Collaborations, a recognition of the life-changing work achieved by 1700 companies joining forces to eradicate cancer stigma in corporate culture. The effort also won two Golds in the categories of Creative Business Transformation and Public Relations, a Bronze for Creative Effectiveness, and a Shortlist in Integrated. Congratulations to the Working with Cancer team and Program Director Gina Jacobson who was also honored as a Clio Health Innovator. See the Clio Health winners: https://ow.ly/nhQL50Sin3u Read about the Clio Health Innovators: https://ow.ly/8Bwa50Sin3t #WinningRoar #WorkingWithCancer #WorkingWithCancerInitiative The Clios