Underscore Marketing, Symphony Health, and PulsePoint achieve unprecedented precision in reaching rare disease patients. By leveraging our healthcare marketing platform and advanced data analytics, the brand reached 100+ qualified patients within just 3 days and achieved a QAR score of 2.3 - three times the disease prevalence rate. We are proud to contribute to this breakthrough in DTC outreach. #HealthcareMarketing #PrecisionTargeting #AdvertisingandMarketing
Pharma marketers running education campaigns for rare and ultra-rare diseases face the often formidable task of reaching & engaging highly specific patient groups. Balancing budget with a plethora of potential tactics, while deciding which of all the data available is the right data, adds further complexity. Our latest case study offers a real-world overview of how, by collaborating with the right partners - like PulsePoint & Symphony Health - we were able to help our client tackle this challenge head-on and build a robust disease education campaign strategy for reaching the largest potential pool of relevant patients during an upcoming launch. All with the help of a lot of thoughtful data analytics. Key highlights include: 🎯Reaching over 100 qualified patients within the first three days of the campaign. 🎯Achieving a Qualified Audience Reach (QAR) score of 2.3; (3 x higher than the prevalence rate of 0.8%). Read the full case study: https://hubs.la/Q02X87zQ0 #HealthcareMarketing #PatientEngagement #HealthcareAnalytics