Underscore was founded in 2002 and is a worldwide strategic media company providing marketing solutions by an integrated team of cross-media specialists. Our leadership team is deeply rooted in the industry and has been recognized by Inc. 500, KPMG, Pharma360, MM&M, and more for its innovation and success in delivering strong media results for clients. We focus on providing accountable solutions for clients primarily in the health & wellness, healthcare, and pharma space. We focus on making advertising media simple for marketers and maximizing Return on Marketing Investment (ROMI) by combining the latest in ad technology with human-led insight. We're passionate about our craft and we want people to know the value we bring to their business.
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New York, NY 10004, US
We’re on a mission to challenge the status quo by providing industry-leading omnichannel analytics that help you ask better questions to drive better outcomes. Read on below to learn more about the PINNACLE Planning Suite.
We are delighted to offer unparalleled omnichannel marketing for pharma brands after massive investment in R&D. We challenged everything else out there and are certain there isn’t anything better despite common buzz words you may hear. Come challenge us to prove it!
As we wrap up our incredible journey at #DPEAST, we want to take a moment to reflect on the amazing experiences and connections we've made over the past few days. From the kick-off, our booth (#26) has been buzzing with activity. We hosted a Think Tank 🧠 Wall of Ideas where attendees shared their insights on improving brand performance and driving omnichannel success. Our NFL Experience Raffle was a hit, with participants vying for a chance to win tickets to see the Philadelphia Eagles vs. Jacksonville Jaguars, complete with meet 'n' greets and tailgating fun! 🏈 Our SVP of Strategy, Tiffany Marg, joined a panel session where they delved into the role of data and analytics in optimizing content for HCPs, the impact of emerging technologies like #AI and #machinelearning, and how to measure the effectiveness of customized content strategies across different channels. 📊 Thank you to everyone who stopped by our booth, participated in our activities, and engaged with our team. It's been an unforgettable event, and we're already looking forward to next year! #HealthcareMarketing #OmnichannelMarketing #PharmaInnovation
It's safe to say that Team Underscore is making the most of #DPEAST this year (the photos say it all). And in less than an hour our SVP of Strategy Tiffany Marg will be joining a panel where she'll be delving into key topics including: 💡the role data and analytics play in optimizing content for HCPs and how can we use analytics to refine content strategies and drive better engagement 💡the role played by emerging technologies like #AI and #machinelearning in this process 💡how to measure the effectiveness and engagement of customized content strategies across different channels. Time: 1:30-2:15pm; Room 122. [Take the elevator left of Registration to the Ground Floor]. And if you'd like to meet our All Star team and talk shop (while checking out some of the awesome swag, games & prizes we have this year), stop by Booth #26. #pharmaevents #digipharma
Day 2 of #DPEAST is underway, and Underscore is excited to be here as a Bronze Partner! Our team is on the ground networking with healthcare marketing leaders, attending some of the awesome panels and thought-leadership sessions, and discussing the latest innovations in digital pharma marketing. Stop by our booth (#26) to meet the team and learn more about how we help healthcare brands drive growth through smarter, data-driven marketing strategies that #challengethestatusquo. Our booth is also home to a think tank we're hosting where you can share your insights on improving brand performance in healthcare—and here’s the exciting part: If you participate, you’ll be entered into our prize draw for a chance to win an NFL experience! 🏈 The prize includes tickets to see the Philadelphia Eagles take on the Jacksonville Jaguars, plus a tailgating party and a meet ‘n’ greet. You've got to be in it to win it! See you at booth #26! #HealthcareMarketing #OmnichannelMarketing #PharmaInnovation
Today marks the kick-off of #DPEAST and this year our booth isn't your typical table and two chairs. We invite you to huddle up with our team and engage in some carefully curated knowledge-sharing activities that will help boost your omnichannel marketing game! Here’s what you can expect: 💡 Think Tank Wall of Ideas: Grab a prompt card and share your insights on how to improve brand performance and drive omnichannel success. Stick your answers on our Wall of Ideas, where you can compare strategies & feedback with fellow attendees. 🎟️ NFL Experience Raffle: Complete a ticket and drop it in our lottery bucket for a chance to win an unforgettable NFL experience! The lucky winner will score tickets to see the Philadelphia Eagles vs. Jacksonville Jaguars, plus meet ‘n’ greets and tailgating fun. While you’re there, don’t forget to chat with our expert team! Learn how our PINNACLE Planning Suite—delivering next-gen. omnichannel analytics & powered by cutting-edge AI & ML tech—can help you simplify strategic decision-making and boost sales impact. 🧠 See you at Booth 26 - aka our omnichannel endzone! #DigitalPharma #OmnichannelSuccess #PharmaMarketing
🗞️ Exciting news from Underscore! We’re thrilled to unveil the newest version of the PINNACLE Planning Suite, our ultimate solution for marketers looking to transform disconnected data into customer-centric insights that drive revenue growth. For over five years, Underscore’s powerful data aggregation engine has been helping our clients refine promotional strategies. Now, with advanced AI and machine learning models, PINNACLE isn’t just enhancing omnichannel analytics—it’s redefining them. This is a game-changer for optimizing brand strategies and maximizing sales impact across the pharma landscape. As Chris Tuleya, our EVP & Managing Director, shares: “Our aim with PINNACLE was to design a solution customized to pharma that meets those baseline needs, but also supports strategic decision-making over time. The more data that the engine injects, the more it can be used to guide budget decisions and optimal omnichannel strategies that maximize sales.” Read the full press release here: https://hubs.la/Q02NXBWW0 #PharmaMarketing #OmnichannelAnalytics #AIinPharma #LifeSciencesInnovation
The clock is ticking and we're preparing to make a big impact at #DPEAST this year. We'll be at booth #26 with a whole host of fun activities and competitions in store, so make sure to swing by for a taste of the action. We'll be running a think tank where your answers will present you with the chance to win a premium #NFL experience, including VIP tickets to #Eagles vs Jaguars, as well as tailgating and a meet 'n' greet! And we'll also be there to talk business, so make sure to join a panel including our SVP of Strategy Tiffany Marg, on how to customize content for HCPs that boosts engagement and patient care. You can still register with our code: Und15! Link: https://hubs.la/Q02NR0SD0 #challengethestatusquo #OmnichannelMarketing
📢 Exciting News! 📢 On Sept. 11th from 1:30-2:15 PM, Tiffany Marg, SVP Strategy, will be speaking on a panel of experts at #DPEAST. Tiffany will be joined by colleagues from the likes of argenx, Genmab and Ferring Pharmaceuticals, diving into key topics such as: • Creating engaging and impactful content for HCPs across different channels • Leveraging data and analytics to optimize content strategies • The role of #AI and machine learning in refining engagement approaches • Implementing an effective omnichannel strategy for a seamless HCP experience … and a lot more. And don’t forget to swing by Booth #26, where our team will offer you the chance to both take part in a one-of-a-kind think tank and win some seriously exciting prizes 🏈 🦅 Save 15% on passes with our unique code: Und15! Link: https://hubs.la/Q02MdGcZ0 #PharmaMarketing #challengethestatusquo #OmnichannelMarketing
As we count down the days to #DPEAST this September in Philadelphia, the excitement is building! We’ll be at Booth #26 with some awesome surprises in store, which we'll be unveiling here over the next few days. (Hint: we'll be helping you achieve your goals in ways you never expected and truly #challengingthestatusquo) Also, our very own Tiffany Marg, SVP of Strategy, will be lending her expertise on a panel discussing how to customize content across channels to boost HCP engagement and patient outcomes. Catch her insights on Sept. 11th from 1:30-2:15 PM. Make sure to join us and save 15% on passes with code: Und15! Link: https://hubs.la/Q02MdGcZ0 We're looking forward to connecting with clients, partners, friends and prospects alike - and don't hesitate to reach out to our VP of Client Development Dave Mevorah at the event if you'd like to hear about all the exciting things we're working on! #digitalpharmamarketing #pharmaevents