Minnesota Frost

Feel the Freeze. Discover the story behind our new identity. 📰 bit.ly/4ej6VxF

Icicles in motion. The details of our primary logo:

We are the Minnesota Frost.

After being recognized by the Sports Business Journal as the 2024 Sports Breakthrough of the Year, we are thrilled to share that this week's issue features Minnesota Captain Kendall Coyne Schofield, hoisting The Walter Cup as the team is crowned the first-ever Walter Cup Champions. The featured story written by Alex Silverman speaks on the league's successful inaugural season and what the future holds. Read online now: bit.ly/4bIsQh5

Chasing history. Chasing the Championship. And now, chasing the Walter Cup. Designed and handcrafted by Tiffany & Co. 📰 bit.ly/3vA1udf

The anticipation has been real, and trust us, the suspense has been killing us too! But the wait is over - our 2024 season schedule is finally here! 💜

Bold. Powerful. Undeniable. The PWHL is proud to introduce our logo. Made up of six distinct pieces, it is a numeric portrayal of the six players on the ice and emblematic of the league’s first six teams. The logo’s primary color is purple, a color that signifies power and is often associated with ambition, both symbolic of PWHL players and the league’s formation. “We love the prominence of the ‘W’ used in a clean and strong design that celebrates PWHL trailblazers and their legacy across women’s sports,” said Stan Kasten, PWHL Advisory Board member. “When people see the logo, they will recognize how it represents women and immediately know it’s about hockey. The ‘W’ symbol speaks for itself but offers versatility to fit nicely when used inside our PWHL lettering.” 📰 bit.ly/45KFZ5w