Brand Building Co.

Bigger isn’t always better 😉 In the world of PR, sometimes working with a smaller agency is a better fit for your business and PR needs! Here’s why partnering with a small agency could be your best move: ⭐️ Personalised attention: With a small agency like ours, you’re not just another client. We take the time to understand your brand’s unique needs and tailor our strategies accordingly. ⭐️We can pivot quickly and adapt to changing circumstances. This agility means we can seize opportunities and address challenges fast. ⭐️ Deep relationships: We build strong, personal relationships with our clients as well as the media. This network of trust and rapport leads to more authentic and impactful storytelling. So yes, we may be biased but we’d go as far as to say, in the world of PR, smaller just might be better 👏 #pr #press #media #publicrelationsagency #pragency #pragencyuk #smallbusinesspublicrelations #smallbusinesspr #marketing #brandbuildingco

Thank you The PR Net and The NoMad Hotel London for a gorgeous breakfast this week. Met some great people ✨✨✨ https://lnkd.in/e98A9tYz

In the world of PR, trends are so much more than just seasons 🌞🌧️ ❄️ Like in any industry, PR trends are influenced by consumer expectations, amongst other things. As these change, your PR approach and strategy must also adapt. This is why we always ensure we’re ahead of trending topics, so we can insert our clients into positive conversations already happening in the media. For example our client Purolabs ‘Quercetin Complex is great for hayfever so when the media jumps on a new strain - it’s crucial we get them as much visibility around the noise and advice seasons as possible. We’re constantly thinking of new avenues to get our clients noticed. Some of the ways we do that is by leveraging seasonal trends, brainstorming creative angles and spending time finding out what consumers are likely to be loving the following season. We’re not quite trend setters but it is our job to know what’s trending, and we’re pretty good at it 😉 #brandbuilding #brandbuildingco #pr #pragency #publicrelationsagency #media #prtrends #prstrategy #businesspr #prexperts

As we kick off the weekend, we’re raising a glass to the art of not just good, but great PR. Just like crafting the perfect cocktail, successful PR is all about the right blend of ingredients (can you tell we’ve got 🍸’s on the brain) 😂 Think of it as mixing the perfect amount of creativity, with a large dose of strategic insight, and an even bigger pour of timely execution. Add a little garnish of compelling storytelling and you’ve got a recipe for captivating campaigns that resonate and most importantly… make an impact. So here’s to the perfect combination of skills and knowledge to execute a killer PR campaign 👏🏽 Happy Friday… what’s your cocktail of choice? #fridayfun #pr #press #media #publicrelations #pragency

As the seasons change, so do consumer preferences and trends! This is exactly why aligning with consumer mindset is so important when it comes to PR, because consumers look forward to seasonal changes, and their buying habits reflect this. We pride ourselves on tapping into the positive associations of each season. Take summer for example —sunshine, holidays, and relaxation? By getting the right products in the right media outlet at the right time, we’ll emotionally connect your product with your consumers, strengthening customer loyalty and brand affinity 👏 Great PR is all about aligning with the consumers mindset and meeting their immediate needs 🙌 #pr #pragency #seasonaltrends #publicrelations #prtips #brandbuilding

What does Brand Building Co. and an Olympic athlete have in common? NOT the training sessions 😂 Who else spent the whole week watching the Olympics? As we watch the world’s greatest athletes compete, we’re reminded of the incredible dedication, perseverance, and strategy required to reach the pinnacle of success. At BBCO, we believe that the principles of great PR are much like those of elite sports: it’s a marathon, not a sprint. Ultimately, the goal of any PR campaign is to create a lasting, positive impression of your brand. Like athletes with their eyes on the gold medal, we keep our focus on the long-term results, ensuring that every effort contributes to the overarching mission of establishing and maintaining your brand’s prestige and credibility 🙌🏾 You’re guaranteed a gold with BBCO🥇

At times silence is definitely golden! But when it comes to maintaining and enhancing your brand’s visibility, silence can be more harmful than beneficial. To keep your brand relevant, it’s important to maintain a steady stream of news and updates. Regular communication keeps your brand top-of-mind for your audience, ensuring that you remain a key player in your industry. Whether it’s launching a new product, celebrating a milestone, or sharing industry insights, keeping the conversation going is crucial. At Brand Building Co. we don’t do silent, we do transparent, and engaging communication, ensuring your brand remains trusted, influential and most importantly… seen 👀

Who is your existing customer, and who is your target customer? This is a question we always ask prospective clients because A) it helps us get to the heart of their PR strategy, and B) the answers to each part of this question may well be different! There are times when a brand’s marketing and PR strategy is to enter a new market or reach a whole new clientele, so their previous client demographics are no longer relevant. With this in mind, we always ask to see our clients buyer personas (if they have them). Are they targeting women or men? What’s the age range? Where do they hang out? All of this information is going to inform our decisions around appropriate media channels, influencers, and messaging. #pr #press #media #publicrelations #brandbuilding #prospectiveclients #targetaudience #pragency #publicrelationsagency

As we approach the summer holidays, our Founder Rachel Humphrey finds herself reflecting on the delicate balance of managing a business and ensuring the kids have a fun, memorable break. At Brand Building Co., we’re all about creating harmony between work and personal life, and this summer break is no different. Running a business is demanding, but so is being a parent. Here are Rachel’s top tips for keeping everyone happy: ⭐️ Plan Ahead: Just as we strategise for our clients, planning is crucial at home. Create a summer schedule that includes activities for the kids and blocks of time for work. ⭐️ Delegate: Whether it’s at work or at home, don’t hesitate to delegate tasks. Rely on your team (if you have one) and family to share responsibilities. ⭐️ Flexibility: Summer is unpredictable. Be prepared to adapt and go with the flow. ⭐️ Self-Care: Being in the wellness industry, this is a really important one to us! Don’t forget about yourself. A happy parent and business owner is crucial to a happy family and a thriving company. Whilst this isn’t necessarily PR related, we understand the juggle many parents will face over the coming weeks and hope you found these tips useful. #summerholidays #summerholidayjuggle #parenting #business #businessowner #pr #press #prandmedia #pragency #publicrelationsagency #publicrelations #brandbuilding #businesstips

The debate between traditional and digital PR is ever-evolving. As a leading PR agency, we pride ourselves on staying at the forefront of industry trends to enhance our clients’ brand awareness effectively. Traditional PR remains a cornerstone of our strategy, leveraging time-tested methods such as press releases, media relations, and event management. These tactics continue to build credibility and trust. Digital PR, on the other hand, offers unparalleled opportunities for real-time engagement and precise targeting. By utilising social media platforms, influencer partnerships, and content marketing, we amplify our clients’ messages to broader, more diverse audiences. An example is TikTok Shop, which we’ve recently been diving into to boost brand awareness for our client. TikTok Shop mixes e-commerce with the entertaining vibe of TikTok content, creating a unique opportunity to connect with tech-savvy consumers, make our brand shine and enhance brand visibility. By staying on top of the latest trends we ensure our clients are always a step ahead in the competitive marketplace 👏 #pr #press #media #pragency #traditionalpr #digitalpr