RANAVAT reposted this
Without actually knowing it, most of you practice Ayurveda daily. Meditation, a yoga class, even your Erewhon smoothie + supplements are all born out of this medicinal science. What is really crazy, is that until now Ayurvedic beauty has been a relative secret here in the US. I love seeing industry publications like CEW champion Ayurveda as it gains more awareness. In the beauty world, Ayurveda’s contribution will be significant. As sophisticated consumers, we don’t want to treat the symptoms but truly solve the underlying problem. Once people start to understand Ayurveda is the answer to this - we will begin to see mass adoption. For example, our saffron serum is clinically proven to reduce the look of dark spots - but its main ingredients saffron and turmeric fight inflammation (the cause of the dark spots). Most vitamin c products just help you after the dark spot - our products prevents it from happening too. I would love to know if this concept of beauty is interesting to you!