Ratio

[RATIO WRAPPED] Happy Friday! It's Kelli Paskey, wrapping up the week with another #RatioTakeover! When was the last time you updated your positioning and messaging? 🤔 Over the past few months, I've enjoyed working with several repeat clients on Buyer Matrix and Messaging refreshes. I was struck by how drastically the competitive landscape shifted for these companies in just a short time. One client's solutions have advanced to the point that may warrant a new category creation. Another client's competitors liked their messaging so much that they started echoing it (we're flattered, but really?) 💡 Greek philosopher Heraclitus had it right when he said, "The only constant in life is change." It's a mantra to live by in product marketing. Competitors will acquire other companies — or get acquired. Your products and solutions will evolve — and so will theirs. Technology will continue moving at warp speed — and it won't stop. 📣 Here's the truth: Positioning and messaging are not a one-time thing. Your solutions and products don't exist in a vacuum. 🌎 They exist in the real world where: ⚡ New products and solutions are created and iterated faster than ever 🚀 Customers’ expectations are sky-high and on an upward trajectory ❓ Competitors can shift positioning and messaging at any time Here are a few tips for staying on top of it all: 💜 Keep an eye on your competitors. Audit each competitor's products/solutions, positioning, messaging, pricing, promotions, sales strategy, market presence, etc., monthly and adjust as needed. Don't forget to audit the market for emerging competitors. 💜 Keep your ears open to customers and prospects. Conduct win/loss interviews regularly to discover why sales opportunities converted or chose a competitor — and what is and isn't working. 💜 Keep differentiating. It's your secret sauce. As your technology evolves, so should your positioning and messaging. How is your product/solution better than the other options? Who cares the most? 💜 Look for opportunities. Identify gaps in the market. Gain more market share by solving problems no one else solves (or solve them better) with new products/solutions. At Ratio, this is how we do it (cue Montell Jordan 🎵 ). What have you tried? Share your thoughts below! 👇 #Positioning #Messaging #ProductMarketing #B2BSaaS #HealthTech

Our team has been talking a lot about the evolution of marketing engagement in the age of #AI. While many companies today are focused on how AI is transforming their business across all sectors, the impact is particularly felt in marketing strategies. AI’s ability to analyze data, personalize experiences, and automate processes is undoubtedly revolutionizing the marketing landscape. Yet, as we implement these powerful tools, it's important not to lose sight of what Aaron Hillman recently shared on the #HMMPodcast — Marketers are engagement leaders. This soundbite serves as a timely reminder that effective engagement isn’t just about technology; it’s about thoughtful strategy. In a world where AI can streamline everything from customer interactions to campaign execution, the human element of connection remains vital. It’s not enough to simply reach the market—we must engage with it in a way that is meaningful and well-positioned. As marketers, our role is to be architects of engagement, shaping moments of connection that resonate beyond the transactional. AI helps us achieve scale and precision, but it’s the strategy behind those tools that ensure we’re creating opportunities that truly matter. At the end of the day, thoughtful engagement requires a balance between innovation and intention. As we embrace AI and all the possibilities it brings, let’s not forget the importance of leading with strategy, empathy, and purpose in every market touchpoint. 💜 And if you missed it, don't sleep on this episode — https://lnkd.in/g3sehsTy

HubSpot's INBOUND is shaping up to be the biggest yet, packed with insights, innovation, and inspiration from industry leaders—and it’s officially SOLD OUT! Will you be there? DM us to connect with our team at the event. See you in Boston! 💜 #INBOUND2024 #Networking #Innovation #Marketing #Branding #RevOps

It's Friday, and you know what that means! #RatioTakeover Hi, I'm Courtenay Rogers, and I lead operations at Ratio. Today, I want to share some tips on managing your headcount to accelerate your growth goals. 💜 First, make sure your staffing levels align with your business goals. Adjust as needed to support your strategic objectives, and always monitor labor costs to stay within budget. Efficient resource allocation is key to balancing workloads and maximizing productivity, while data-driven decisions help you manage headcount and anticipate future needs. To boost operational efficiency, streamline processes and integrate technology to automate routine tasks, freeing up your team for more valuable work. Be prepared for various business scenarios with flexible plans that can quickly adjust headcount. Regularly review these plans to stay ready for changes. Encourage cross-training and job rotation to create a versatile workforce that can cover gaps and reduce turnover impact. Lastly, foster a positive work environment with wellness programs and flexible work arrangements to support employee satisfaction and well-being. Remember, effective headcount management is a continuous process. Keep refining your strategies to stay ahead. Have a great weekend! #Operations #HeadcountManagement #BusinessStrategy #Efficiency #EmployeeEngagement #WellBeing #ResourceAllocation

Ensuring your tech messaging aligns strategically with the medical community underscores the value your solution brings to the market. As Stephanie Lahr, MD, CHCIO says best on the #HMMpodcast, "Our healthcare systems will never experience the transformational changes they need unless we consider the system-level solutions that are capable of leading to widespread change." Luckily, Stephanie and Artisight are on the frontlines of healthcare transformation, and we are honored to have her on our advisory board. 💜 Listen to the episode here — https://lnkd.in/gB55Qq_q

Our advisory board member, Dr Jennie Byrne, MD, PhD says it best. 💜 Don't miss this episode - https://lnkd.in/gPyASivc

🙋🏻♀️ Hi everyone, Taylor Underwood here taking over the Ratio LinkedIn account today with some thoughts on content marketing and lead generation. If you’re a marketer at an early-stage B2B HealthTech company, you’ve likely received the question, “How many leads did we get from that [white paper] [eBook] [case study]?” a time or two. It seems like a logical question, right? Common assumptions say: 1️⃣ it’s marketing’s job is to generate leads 2️⃣ content is king So white papers, eBooks, and case studies must be able to get us what we want: meaningful conversions that lead to revenue. If only it were that simple. At Ratio, we work with clients to develop these kinds of content pieces every day. But, the end goal is not simply form fills. Our job is to uncover unique points of view that allow our clients to lead with an educational perspective and a differentiated assertion — because that’s the only way to stand out in the noisy healthcare thought leadership space. However, even when you publish a unique, resonant content piece with compelling proof points — you (most likely) aren’t going to see an influx of qualified leads. Instead, your final product gives you a message that supports your: 🎤 company and executive LinkedIn presence 📢 brand awareness ads 🔄 lead nurturing workflows 👥 tradeshow strategy 💰 and, yes, sales conversations Effective B2B content marketing doesn’t generate leads. It enables marketing and sales teams to achieve collaborative growth objectives. This is a core tenant of Ratio’s content strategy approach across our Growth Marketing programs. We’d love to know what you think! Share your thoughts below 👇

We're excited to announce the appointment of Lindsay Soergel as Ratio's first Chief Client Officer. With over 20 years of experience in the FinTech, e-commerce, and B2B2C SaaS sectors, Lindsay brings a wealth of knowledge in technology delivery, business strategy, and client relationship management. Her impressive executive and consulting career spans businesses ranging from start-ups and emerging technology companies like Headspace, Calendly, and Kasisto, to classic Fortune 500 brands such as Deluxe, Equifax, and NCR. Lindsay is known for leading high-performing teams, delivering innovative technology “firsts” to the market, and helping businesses to succeed through scale and transformation. Her professional passion – creating solutions that enable greater financial, physical & social wellbeing – is a great fit with our work at Ratio. Join us in welcoming Lindsay Soergel to the Ratio team! 💜 Learn more — https://lnkd.in/gSuzim9W

Get Ready for a #MikeDrop Moment on Healthcare Market Matrix 🎤 This week, join host John Farkas as he welcomes Mike Mosquito, CHCIO, MBA, PMP, CDH-E, advisory board member at Ratio, and a trailblazer in healthcare innovation. With extensive experience from McKesson to Allscripts and beyond, Mike is bringing a wealth of knowledge and energy to our latest episode. Tune in to hear Mike drop knowledge on — 💜 Crafting maturity models that boost patient outcomes 💜 The crucial role of technical and cyber infrastructure in tech deployment 💜 Why understanding the real problems over flashy features is key to innovation 💜 The importance of robust governance models and addressing connectivity issues, especially in rural regions Mike shares the essentials of governance, readiness, and affordability in tech adoption. They also discuss how to avoid “innovation theater” and ensure your proof of concepts shine to become a preferred vendor. Plus, get insights into the evolving role of Chief Innovation Officers (CIOs) and the challenges of balancing regulatory compliance with budget constraints. 🎧 Listen now — https://lnkd.in/gZyXrgUz

Mike Mosquito, CHCIO, MBA, PMP, CDH-E, Advisory Board member at Ratio, and a pioneer in healthcare innovation, drops some serious knowledge in our upcoming podcast episode. Mike brings a wealth of experience working with various innovation centers, making him a key figure in developing mature models that enhance patient outcomes through technology. As we love to say at Ratio, selling into healthcare isn't about showcasing tech features...Mike is going to teach you how to next Tuesday [Update: Episode is live! https://lnkd.in/gZyXrgUz]. 🎙️ 💜 Until then, have a great weekend!