Google is shaking up Local Services Ads (LSAs), merging review links and bookings with Business Profiles.
On review links: The change, technically effective July 8, was caught by agency owner Ben Fisher, who shared a screenshot of Google’s notice.
- “To collect reviews going forward please use your Google Business profile link which you[’ll] find in the verification page,” it says.
On bookings: In a recent email, Google told some businesses that LSA and Business Profile bookings will be unified to create a more “seamless experience.”
- “All bookings, whether from GBP or LSA, will now be handled through the same booking partner that is linked in the GBP profile,” it explains.
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