Ready Set

SpoOoOoOky szn 👻🎃🤖

TikTok's potential US ban could hit as soon as January 2025, taking $11B+ in ad spend with it. Are you prepared? Many brands aren’t. Let’s fix that 👀 In this week's Funnel Vision, we break down what smart marketers should be doing to prepare for life after TikTok. Inside you'll discover: 📈 The latest developments that put TikTok's future in jeopardy 🎯 3 essential moves to protect your campaigns (before it's too late) 📱 Where Gen Z eyeballs will go if TikTok disappears 🎮 Plus: Insights from a gamified ad that's crushing it on Meta Ready to future-proof your performance strategy? Get the vision below!

We are proud to have such a diverse and connected team at Ready Set 🌍 While technology enables us to collaborate remotely across various locations, nothing compares to the value of in-person interactions. Recently, our sales team had the chance to meet up in Argentina 🇦🇷. It was an awesome opportunity to bond, strengthen relationships, and get on the same page for the road ahead (and of course, drink lots of mate ☕️). We’re excited to continue growing and fostering a strong, inclusive global community. ✨

The latest issue of Funnel Vision just dropped. Here's what you'll find inside: 🥸 Insider intel on the future of ads from Meta’s exclusive summit. 💔 Why the biggest breakup since Sonny and Cher is on the horizon. 🏃♀️ Lessons from a hit ad that creates urgency in an unexpected way. Ready to get the vision?

Ready Set is excited to welcome two talented new members to our growing team! 🎉 Serena Garone joins us as Head of Finance. When she's not crunching numbers, Serena loves powerlifting and spending quality time with her dogs. 💪🐕 Lucía Talevi comes on board as our new Film Director in Production. Her secret to creative problem-solving? Petting her cat, Cachi! 🐱🎬 We're thrilled to have you, Serena and Lucia. ✨ Please join us in giving them a warm welcome! 

We shipped 424 ads last month. Here are the three concepts that performed the best (plus practical takeaways to inspire your next top-performer) 🤘

Cody Plofker joined us to discuss the state of Meta advertising. It. Was. Electric! ⚡ The insights-per-minute ratio was off the charts. Here’s one we’re still chewing on… Creative diversity is a key factor to a solid Meta ads strategy. As Meta gets better at getting ads in front of the right audience, creative is increasingly the most important factor still in advertisers’ control. Specifically, creative diversity. Which Cody defines as a variety of concepts and styles. (To the point where your ads almost don’t look like they’re from the same brand.) This diversity is how you quickly identify the types of ads that drive performance. 💡 The lesson: Prioritize big, creative swings over micro iterations. The effect on your performance can be significant. #meta #b2b #advertising #ecom #dtc

Savvy ecommerce pros know Q5 isn't a sales dead zone, it's a golden opportunity - if you have the right strategy. Which is exactly what we're covering in our next Screenshare Session! Join a powerhouse panel of experts from Ready Set, ZeroBounce, and AB Tasty on October 21, 12PM CST. In this hour of ecommerce gold, you'll uncover: 💰 How to crush it with bargain ad costs while competitors nap 🛒 Tactics to convert gift card holders and holiday returners 🚀 Full-funnel hacks to keep your Q4 momentum soaring into Q5 Meet your ecom growth squad: Jessica Borden (Ready Set): Ad creative maverick Austin Helm (ZeroBounce): Email revenue booster Jana Griffin (AB Tasty): Conversion rate optimizer Hit the ground running in 2025 with insider tips on turning the “invisible quarter” into your most profitable yet. Spots are limited. Grab yours now! 🔥

What? Like it's hard? 💅 #digitalmarketing #mediabuying #marketinghumor

The most important capability Meta is building into its ad tools right now (in Cody Plofker’s opinion) is not what you think… Move over, AI. Welcome, incrementality. Last week Cody joined us for a conversation on the state of Meta advertising. The insights-per-minute ratio was off the charts 📈🤯 Here are the three most essential insights & takeaways: 1️⃣ – Incrementality is the flavor of the minute Meta’s testing new tools to measure the incremental impact of ads. This is a big deal. Incrementality-based attribution will allow advertisers to optimize for ads that most directly impact revenue. 2️⃣ – Creative diversity is a superpower As Meta perfects targeting, creative becomes the key differentiator. You win by diversifying your creative; deploying radically different ad concepts and styles to the point where your ads almost don’t look like they’re from the same brand. 3️⃣ – Sandbox new features Meta’s constantly updating ad tools and releasing new ones. How can you know if they’ll actually improve performance? Test new features on a small, controlled group to evaluate the impact before scaling. 💡These are just the highlights! For the full breakdown of the conversation, 9 more eyebrow-raising insights, creative testing strategies, what makes a winning ad tick, and Cody's take on Meta's AI tools... Check out this week's Funnel Vision. Get the vision below 👀