Realfinity reposted this
Not long ago, I posted about Zillow Home Loans, LLC as a prime example of embedded finance done right — one of the few (if not the only) platforms to successfully build a mortgage arm in-house. Now, Redfin is being acquired by Rocket, reinforcing the same trend: 🚀 D2C + referral models are getting outcompeted by embedded finance, where mortgages are offered at the point of sale to a captive audience. This shift isn’t slowing down. If you’re in proptech, fintech, or traditional brokerage and want to unlock mortgage revenue directly within your ecosystem, let’s talk. DM me. #PropTech #FinTech #EmbeddedFinance #MortgageInnovation #RealEstate https://lnkd.in/eNZ8p8P6