Recess

We got into the Halloween spirit yesterday with a team pumpkin carving activity. 🎃 Which one's your favorite?

Great example of how Danone focuses on driving physical availability of our brands and products to target consumers in the right occasions!

You don't need to raise prices if your product's flying off the shelves. It's a no-brainer that Danone has beat market expectations every quarter since 2021, according to The Wall Street Journal. They invest in volume growth - which allows them to slow price hikes in favor of a more sustainable model to increase organic revenue growth. And there's nothing better than brand building to rebuild volumes for today's top CPGs, like Danone, to remind consumers of the value of its brands and build audience trust. Take this example from Oikos, a Danone brand, and Barry's partnership. Recess’ approach to experiential marketing + strategic sampling allows brands like Oikos to meet consumers where they physically live, work, and play - and in communities they trust. (And Barry's is where the "young, successful, millennial hustlers" like to play!) Increasing brand awareness with your target audiences by reaching them out-of-store, weaved into their daily lives AND at scale? That's long-term brand building. The ability to use these brand activations to drive in-store traffic and link them to purchase? That's the key to sustainable volume growth. PS: Thanks Barry's Venice for hosting our Oikos partnership celebration workout!

Great food and conversation kicking off Groceryshop last week with The CPG Guys. Thanks again to Sri Rajagopalan and Peter V.S. Bond for hosting! Pankita Desai Doug Jossem Whitney Cook Ryan Mayward Jeff Clark Andrew Chan Melissa McCartney Molly Hjelm Anthony Siler Danny Sears

@carbe_diem_foods Recess - Carbe Diem Pasta Night! 🍝✨ Last night at Kinwood, we “carbed diem” and served up all the pasta vibes! Great food, great residents, and the best team making it happen. Who’s ready for round two? 😋 #PastaParty #CarbeDiem Thank Ruth & Noelle for the team work to make this event happen! 🫶🏻🍝

Excited to celebrate Barry's and Danone Oikos partnership with a team workout! Thanks to Barry's Venice for hosting the Recess team – Jack Shannon, Deuce Thevenow, Charlene Short, Victoria Newton, Ashton Owens, Lucas Lima Alves, Arbind Thakur, Ian Hong, Rachel Lee.

Surprise and Delight weekend at Tanger where our turnkey #sampling platform was in full effect. Over 300,000 samples were placed directly in hands of active consumers across the #CPG verticals of snacks, wellness, and pre-packaged foods. What makes Tanger the ideal sampling venue? 🙋♀️ One-to-one interaction = control. Our dedicated Tanger Brand Ambassadors allow your brand to control getting your single sample into the hands of your key demographic. No open baskets with mass grabs from the non-direct target customer here! 🛒 Tanger's outdoor shopping centers are flush with the hottest consumer brands. Want actively spending shoppers who are going into retail brands like ULTA, Nike, Lululemon, Sephora, Dave & Busters, Pottery Barn, and more? That's the customer at Tanger and whose hand your product will reach. 💹 Trackability. The ability for our Brand Ambassadors to engage with samplers encouraging QR use with consumer data going directly to you for better analysis on your ROI. 🌏 Scalability. With 120 Million consumers across 35 of the U.S.'s top markets like New York, Houston, Phoenix, DFW, Nashville, Atlanta, Washington DC and more, your brand saturation is easily handled on our platform. Ready to generate new customers with Tanger's #experiential channels? DM today for the peak holiday season! A huge shout out to Lindsay Dieckman and to our wonderful partner Charlene Short at Recess for working diligently to bring our shoppers amazing brands that curate these smiles!

Thanks Path to Purchase Institute Storefronts for having Jack Shannon and Deuce Thevenow in Chicago today! 🛒

K-8 Back to School and PTA Nights are always a hit when Kraft Heinz 🧀 gets involved!

2024 Back-to-College is in full swing! See Kraft Heinz Mac & Cheese and University of Northern Iowa in action. 🥣