Refine Labs

If you've watched the past two weeks of Snacks, you've heard Ragen D. talk about what a Data Democracy is and why it's crucial to implement in your organization as soon as possible. Worried about how to pitch it to leadership? Here's a sneak peek at what she'll cover on next week's Snacks, with some talk tracks to reinforce the benefits and the urgency.

✅ You watched last week's Snacks ✅You're fully on board with building a Data Democracy... ❓ Now how do you do it? Ragen D. tackles that today, with a step by step breakdown of the tools and support you want to get in order to make sure your whole company has access to data (and know how to use it!) Watch the full video: https://lnkd.in/dVJjmGnn

We asked last week how y'all search for new podcasts, and results were pretty split between general keywords and thought leader names. If we're looking at keywords, what broad nets are you casting?

Which of your channels have hit their breaking point? Tom Wentworth joined us for our July Expert Session to give tactical tips on how to maximize the efficiency of GTM programs, especially geared at marketers aspiring to more senior roles. Check out the full session on the Stacking Growth feed today!

Don't let measurement kill your community before it even gets a chance to thrive. For this Friday Flashback, we're heading all the way back to our January Expert Session featuring Dave Gerhardt. He covers the core of what makes a community successful, and the importance of growing organically. Check out the full session on our Stacking Growth feed (link in comments)

Does everyone in your organization have access to the data they need? Are you sure? Ragen D. came on Snacks to talk about Data Democratization and why it's crucial you put this framework in place as soon as possible. She covers what a Data Democracy is, and how establishing it can benefit the entire company. Watch the episode here: https://lnkd.in/gDY5Q_nN

Lunchtime hits. You reach for some midday entertainment. You've listened to all the episodes of your current podcasts and want something new. The curser blinks in the search bar...what are you typing?

It's easy just to say you want to build trust between sales and marketing, but to actually build that trust takes work, reframing your approach, and a deep understanding of what the other team needs. Evan Hughes was featured on a RevGenius live event on scaling a business through Demand Gen. He breaks down the foundation of aligning sales and marketing by having a solid understanding of data on either side before initiating authentic conversations. Listen to the whole event up on the Stacking Growth feed now!

In B2B marketing, there’s always a debate between Demand Generation and Lead Generation. Both have their place, but which one actually drives sustainable growth? Lead Generation is about capturing contact info, often through gated content or forms. But does it build real interest, or just create a list of names? Demand Generation is focused on educating and building trust with your audience, aiming to create awareness and pull people toward your brand. But does it generate results as quickly? We’re curious—what's been your experience? Are you prioritizing building demand or capturing leads? 💬 Drop your thoughts below, Let's discuss.

It's conference season! Natalie Marcotullio in our March Expert Session reminded us not to ignore the immense value Qualitative feedback provides in addition to the data you're collecting. As you're engaging with events this fall, keep your ears open and initiate conversations to get the crucial feedback that can push your company forward.