Research Rockstar Training & Staffing

The eternal battle of research reporting: 📊 Basic slide titles or descriptive ones? Let’s settle it once and for all! 🥊 See Instructor Kathryn’s latest short to see where we stand! 🎥👇https://lnkd.in/eiPFvJeg #ResearchReporting #EffectiveCommunication #ResearchTips #mrx #MarketResearch

🧠 Amp Up Your Research with Hypothesis Thinking! Imagine designing qualitative and quantitative studies that thrill your clients and colleagues—studies grounded in hypotheses so sharp they practically write the insights for you. That’s the power of hypothesis-driven research! 📅 Thursday January 30 2025, 3 PM ET | 🖥️ On Zoom Register here: https://lnkd.in/en3j4tar Let’s elevate your research game—starting with stronger hypotheses. In this upcoming instructor-led event, Kathryn Korostoff will share practical examples and strategies for using hypothesis thinking to design studies that deliver meaningful, actionable insights. We’ll cover: ✅ How to craft precise hypotheses ✅ Real-world examples of hypotheses for qual and quant studies ✅ Why this skill builds confidence and credibility with your clients and stakeholders #HypothesisThinking #QualitativeResearch #QuantitativeResearch #MarketResearch

Sound familiar? 🗣️ "My clients often have unrealistic expectations about the research process, insist on using a specific methodology, and take forever to provide feedback, causing frustrating delays. How do I handle these challenges and keep the project moving?" 👉 Enter the Job Aid "Addressing Common Client Management Challenges & Best Practice Solutions"—your go-to guide for navigating sticky client situations with confidence and professionalism. This resource is packed with practical solutions, including: ✅ Strategies for resetting unrealistic time and budget expectations ✅ Tactics for addressing rigid methodology preferences while maintaining client satisfaction ✅ Tips for managing feedback delays to keep the research on track Whether you need to defuse tension or steer your project back on course, this job aid has you covered! 📂 Current Research Rockstar students, access it here: https://lnkd.in/eRE2GpeT 🎓 Not a student yet? Start your free trial to get this resource today: https://lnkd.in/eAbr57BD #MarketResearch #ClientManagement #ProfessionalGrowth #MRX

Market researchers are diving into how AI impacts the speed of project timelines in Kathryn Korostoff's post. Join the discussion!

Qualitative research deliverables often include a top-line report. Alas, the term "top-line" is frequently misused—or even abused. Is it a brief 2-3 page summary or a sprawling 20+ pager? 🤔 The truth is, it varies—and mismatched expectations can cause more drama than a poorly moderated focus group. 📹 Watch this video to learn why it’s always smart to confirm exactly what colleagues and clients mean when they ask for a top-line report. Let’s avoid any awkward “...but I thought it would be more pages?” moments. #MarketResearch #CustomerInsights #QualitativeResearch #MRX

Ready to help your team amp up interviewing skills? Discover how to conduct qualitative research interviews that truly engage participants and uncover non-superficial insights. The key is practice—and IDI Rockstar Pro delivers with specially developed AI avatars designed to help your team hone their in-depth interview (IDI) skills. Book your quick, personal tour now and see how Research Rockstar Training can help your team excel: https://lnkd.in/gy89u9cC #MarketResearch #MRX #QualitativeResearch

Pop quiz! Test your knowledge on today's quantitative market research acronym of the week. Does this one have you stumped? Check out our 100 must-know acronyms for every Market Research & Insights professional. Consider it your go-to cheat sheet for when you’re deep in a project or prepping for a big meeting: https://lnkd.in/g6XaCPNQ #MarketResearch #MRX #SurveyResearch

Our friends at American Association for Public Opinion Research (AAPOR) are diving into cognitive interviewing later this month, and we think you should be there! 💡Cognitive interviewing is a cornerstone of questionnaire pretesting in public opinion and social science research, helping researchers uncover potential errors in how respondents interpret, process, and respond to survey questions. You can dive deeper during the webinar titled "Cognitive Interviewing: Back to the Basics and Back to the Future." Vice President of Innovation & Solutions at SSRS Darby Steiger will explore: 🔹 Various cognitive probing techniques that help us understand how respondents understand, retrieve, and articulate information in response to survey questions 🔹 Practical guidance on implementing a cognitive interviewing study with different populations 🔹 How technological advancements and new methodologies are shaping the future of cognitive interviewing This session is packed with insights to help you enhance your market research practices and elevate your questionnaire design. 📅 Save the date: Thursday, January 23 at 1 p.m. ET 🔗 Register here: https://lnkd.in/eEEKbFJA. #SurveyResearch #CognitiveInterviewing #MarketResearch #MRX

🎸 Just wrapped up data collection for a qualitative research project and facing a tight timeline? That’s where the top-line report comes in—our go-to for sharing essential customer insights findings quickly. Whether it’s from 30 in-depth interviews (IDIs), 8 focus groups, or a two-week community board, the top-line is a popular deliverable. Further, it may stand-alone or might be used as a fast preliminary deliverable (keeping stakeholders satisfied while we work on further analysis). In some cases, it's really the opening act that sets the stage for the main event. #MarketResearch #CustomerInsights #QualData #MRX

🎉 Happy New Year from Research Rockstar Training & Staffing! 🎉 As we reflect on 2024, we’re filled with gratitude and pride for what our Research Rockstar community has accomplished. This past year has been an incredible journey, thanks to our amazing insights professionals, clients, and learners who trust us to deliver excellence in market research training and staffing. As we look ahead to 2025, we look forward to helping you elevate your skills, grow your teams, and achieve your research goals. Whether it’s through expert-led training courses or connecting you with top-notch talent, we’re here to support your success every step of the way. Here’s to another year of innovation, collaboration, and learning! Let’s make it the best yet. 🎸🎇 #HappyNewYear #MarketResearch #MRX