RestorationBoost

Want to increase the quantity and quality of leads for your damage restoration business but didn't know where to start? This free book will tell you just about everything you need to know. https://lnkd.in/eqKwkQQ #leads #leadgeneration #damage #restoration #waterdamage #books

𝟰 𝗔𝗱𝘃𝗮𝗻𝗰𝗲𝗱 𝗥𝗲𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝗧𝗲𝗰𝗵𝗻𝗶𝗾𝘂𝗲𝘀: #𝟰 Create Urgency By Showcasing Special Offers. An easy way to get a new prospective damage restoration customer back to your website is to offer a special coupon or other one-time offer to get them to click through to your website. You can create a sense of urgency by having a time limit on the offer or advertise that it is expiring soon. You can try split testing different offers to see which ones have the best conversion rate. But, take note! Make sure you implement the burn pixel code we mention above, so that you are not providing any special offers to those that already signed up.

𝟰 𝗔𝗱𝘃𝗮𝗻𝗰𝗲𝗱 𝗥𝗲𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝗧𝗲𝗰𝗵𝗻𝗶𝗾𝘂𝗲𝘀: #𝟯 Separate users with Audience Segmentation. By showing each user separate and targeted banner ads that are based on their browsing intent, you can increase the likelihood that they will click through the banner ad to your damage restoration business website.

𝟰 𝗔𝗱𝘃𝗮𝗻𝗰𝗲𝗱 𝗥𝗲𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝗧𝗲𝗰𝗵𝗻𝗶𝗾𝘂𝗲𝘀: #𝟮 Limit the times your retargeted ad is shown. It is best not to show retargeted banner ads to a potential customer on every possible website they visit for eternity. This can be annoying and intrusive and end up harming your branding. It can also cause banner blindness, whereas they stop seeing your ad after they have seen it so many times. Limiting your retargeting to a set number of banner impressions per week or month is sometimes referred to as frequency caps, thus you put a cap or limit to the amount of times your banner ads are shown.

𝟰 𝗔𝗱𝘃𝗮𝗻𝗰𝗲𝗱 𝗥𝗲𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝗧𝗲𝗰𝗵𝗻𝗶𝗾𝘂𝗲𝘀: #𝟭 Don’t show retargeting ads to people that have contacted you or converted to a damage restoration customer. If someone performs a predetermined action on your website, such as filling out a form or requesting a quote online, then you do not want to barrage them with retargeting ads and therefore waste money. You can accomplish this with installing burn code or a burn pixel on the thank you page or form completed page. This “burn pixel” is a small piece of code that tells your retargeting platform not to serve retargeting ads to them if the leave your website.

𝗕𝗮𝘀𝗶𝗰 𝗥𝗲𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝗳𝗼𝗿 𝗗𝗮𝗺𝗮𝗴𝗲 𝗥𝗲𝘀𝘁𝗼𝗿𝗮𝘁𝗶𝗼𝗻 𝗪𝗲𝗯𝘀𝗶𝘁𝗲𝘀 If you are eager to get started with retargeting, but want to avoid a complicated setup and implementation, you should probably start with a basic retargeting campaign for your damage restoration business. A basic retargeting campaign entails setting up accounts with one or two of the major retargeting platforms, and then creating a few different banner ads and text ads. Next, you fund your account, set up click or daily budget caps, install the retargeting tracking code onto your damage restoration website and you are ready to start your retargeting campaign!

𝗨𝘀𝗲 𝗥𝗲𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝘁𝗼 𝗴𝗲𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝘁𝗼 𝗿𝗲𝘁𝘂𝗿𝗻 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗗𝗮𝗺𝗮𝗴𝗲 𝗥𝗲𝘀𝘁𝗼𝗿𝗮𝘁𝗶𝗼𝗻 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 Many people visit a website but do not end up performing an action such as making a purchase, filling out a form or requesting a quote. Instead, they leave for no apparent reason and never return. But, what if there was a way to get them back to your website? There is! It is called Retargeting. Retargeting is a form of paid advertising which allows you to target and show ads on 3rd party websites to people that have visited your website. It entices them to click on the ad which then takes them back to your website. How does this happen? When a prospective customer enters your website, a retargeting cookie is placed into their web browser. This small piece of code stays within their browser, so that once they leave your damage restoration site and visit another site that allows retargeting advertising, an ad will appear on this 3rd party website to influence a person to return to yours. You have most likely seen these types of banner ads before and wondered how they knew where you just were. Now you know that retargeting advertising was involved.

What other Social Media Accounts should you consider? ☑️ YouTube - Share and create videos ☑️ LinkedIn - A business networking site, but can also help in connecting online ☑️ Pinterest - Love or pin images into separate pin boards. Infographics, photos, etc. Add as much information as you can for each profile and page that you create, and remember to add a link to your website if they allow it. It is important that you not only create these social media accounts, but that you share or post regularly on them. You should also to connect with others on these accounts, since the more followers you have, the more powerful and buzz worthy your posts will be.

𝗛𝗼𝘄 𝗱𝗼 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗦𝗶𝗴𝗻𝗮𝗹𝘀 𝗵𝗲𝗹𝗽 𝘄𝗶𝘁𝗵 𝗦𝗘𝗢? Social media accounts connect you with new or existing customers. More social media engagement, the better the social signals to search engines which can improve your rankings in the search engines.

𝗗𝗼𝗻’𝘁 𝗙𝗼𝗿𝗴𝗲𝘁 𝗧𝗼 𝗔𝗱𝗱 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗟𝗶𝗻𝗸𝘀 𝗢𝗻 𝗬𝗼𝘂𝗿 𝗗𝗮𝗺𝗮𝗴𝗲 𝗥𝗲𝘀𝘁𝗼𝗿𝗮𝘁𝗶𝗼𝗻 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 Add links to the bottom of your site in the footer and create automated Facebook and X (Twitter) feeds to show your latest posts. This reinforces your brand and increases trustworthiness!