RevenueCat

When you're running A/B tests with a low volume of users, says Jacob Rushfinn, "you want to test variants with a large difference...that's the best way to actually get a confident result." In our recent webinar, Jacob shares some tips for price testing — including using A/A tests to validate your confidence in your A/B tests. Want to learn more? Find a link to the full video in the comments. 👇 #AppGrowth #PriceTesting

Did you miss our discussion with Jacob Rushfinn & David Barnard about how to price your app globally? The recording of the session is now available to watch back on YouTube: https://lnkd.in/eH2YcyTj There's so much great insight into the practicalities of pricing your app in new markets, this is essential watching. But here are a just a few of the takeaways to get started with... ✔️ Small adjustments in global pricing strategy can yield big revenue gains, so take these recommendations seriously! ✔️ Default currency adjustments by Apple and Google aim to equalize revenue across regions but aren’t optimized for maximizing conversions in local markets. ✔️ Start with a pricing model based on the country you’re most confident in, typically the U.S. for many apps, then adjust for other markets. ✔️ Due to limited user volume in some regions, A/B testing for international prices can be challenging but is vital for establishing effective pricing. ✔️ Traditional pricing indices like Netflix and Big Mac aren’t ideal for apps. Spotify is better but still not optimal for all app categories. ✔️ Build a pricing model based on competitors within your industry and adjust as per regional user behavior, focusing on direct and local competitors where available. ✔️ Instead of just adjusting price, offer variations in the subscription structure (e.g., weekly instead of annual) or adjust feature availability in lower-priced plans for markets with lower purchasing power. ✔️ Suitable for categories with one-off or short-term usage needs (e.g., lifestyle, photo editing). Apps with ongoing, habitual use may see better retention on monthly or annual plans. ✔️ Analyze price change impacts over long-term user retention and lifetime value. Compare cohorts by country and adjust pricing over time to reflect actual user retention patterns. ✔️ For initial price testing, start with countries where conversion is already low, as adjustments here carry less risk. ✔️ When increasing prices for existing users, communicate early and clearly about the changes, ideally with an added feature or benefit to justify the change. ✔️ Competitive analysis on web vs. app prices: Monitor competitor pricing across both platforms to understand any significant differences, as these may reveal insights about market expectations or acquisition costs in various regions. Do you have any highlights from the webinar? #AppGrowth #GlobalPricing #SubscriptionApps

We brought a fortune-telling cat to @droidcon London

When trust is important to your brand, it matters *where* you advertise and reach your customers. On this week’s Sub Club episode, Ryan Beck, co-founder and CTO of Pray.com, reveals how the app successfully connects with older, high-value users by combining traditional media with a data-driven growth strategy. In our conversation with David Barnard and Jacob Eiting, Ryan shares: 🔸 Why Pray.com leaned on TV and radio ads to reach older users 🔸 The risks of ad creative concentration — and how to diversify 🔸 Balancing revenue goals with a faith-driven mission 🔸 How data helps boost engagement and long-term loyalty Listen now — links in the comments, or search for "Sub Club" wherever you get your podcasts. #AppGrowth #SubClubPodcast

Pricing your app right in international markets is tough. In-depth pricing research is expensive, A/B testing isn’t always feasible, and the storefronts’ recommendations are sub-optimal. But with the right strategies, you can still make informed decisions that maximize your app’s revenue globally. Join us for a live webinar with Jacob Rushfinn — an expert in lifecycle marketing, retention, and monetization. Jacob has worked with companies like Elevate Labs, Automattic/WordPress.com, Amwell, and Grubhub, and now advises startups on growing and retaining their user base.

⏰ Less than one hour to go! Join us for “How to Optimize Global Subscription Pricing” with Jacob Rushfinn. In this webinar, Jacob will be taking us through his process for coming up with global price-points (that are much more sensible than Apple or Google's automatic suggestions) without the need for expensive research or A/B testing. There’s still time to register! https://lnkd.in/eVszVKga #appgrowth #subscriptionapps

How Applica redesigned Five Minute Journal’s onboarding and boosted ARPU by 20% 🧘♂️ The team at Applica worked with Intelligent Change to overhaul the onboarding experience for Five Minute Journal, a popular mindfulness app. By applying the Jobs-to-be-Done (JTBD) framework, they achieved a 20% increase in ARPU and improved trial starts and conversions. Here’s how they did it: 👉 Personalization: Tailored content to user needs, framing the app as the perfect solution to their specific challenges. 👉 Social proof: Added testimonials and success stories early in the flow to build credibility and trust. 👉 Highlighting benefits: Focused on the value of the app from the user’s perspective, instead of just listing features. Key results: • ARPU up by 20% 📈 • Trial starts up by 10% • Trial conversions up by 14% A great example of how a thoughtful onboarding experience can make a big impact on revenue and user engagement. 👏 Shoutout to Jason G., who heads up product growth at Applica, for putting this case study together! 🔗 Read the full case study in the comments below #AppGrowth #UserEngagement #JobsToBeDone

🚀 Exciting News: The official RevenueCat iOS app is now live! 📲 We’ve been working hard to make it easier for you to stay on top of your subscription business, wherever you are With the new app, you’ll get real-time transaction notifications, access to key metrics through intuitive widgets, and the ability to monitor your app’s performance on the go ✅ Real-time notifications: Know immediately when a purchase is made 📊 Widgets for key metrics: Keep active trials, a live transaction feed, and more right on your home screen 📈 Performance tracking: Check renewals, refunds, and upgrades whenever you need And the best part? The app is free to use with any RevenueCat account, whether you’re on a paid or free plan We’re also live on Product Hunt today, and we’d love your support! Head over to upvote, leave a comment, and let us know what you think https://lnkd.in/en4rXZXz Curious about all the details? We wrote a blog post breaking down what you can do with the app and why it’s a game-changer for managing your subscription business. Check it out here: https://lnkd.in/e9QyKVF6 Download the app, explore its features, and let us know your feedback! ⭐️ Find it in the App Store today: https://lnkd.in/eka5e8Tu

If you’re an iOS dev in Seoul, come hangout with some RevenueCat’s tonight at the Seoul iOS Meetup! Details 👇

See into the future of Lifetime Value (LTV) with Prediction Explorer 🔮 - available now in RevenueCat Charts! Analyze the predicted performance of cohorts you define to make informed decisions sooner like: 💸 Estimating return on ad spend: Measure cohort performance against a period’s paid acquisition tactics to calculate a blended return on ad spend, working around privacy rules and attribution challenges. 🌎 Right-sizing your investment by market: View predicted LTV by specific countries to help identify regions that are anticipated to generate enough LTV to justify increased acquisition spend, or conversely, those that warrant budget cuts. 🧱 Predicting which paywall has better long term LTV: Cohort by initial conversions to see how the LTV a given paywall offering is expected to mature over time. 📄 Read up on how to use Prediction Explorer in the docs: https://lnkd.in/exGQ9U8s 📖 Understand why LTV matters, its limitations, and how RevenueCat helps on the blog: https://lnkd.in/dj5Sha4S