Ripple Street

🚨 Countdown Alert: We're only one week away to Path to Purchase Institute's LIVE & Expo!🚨 Our Ripple Street team is pumped and ready to reconnect with the amazing commerce marketing community and our CPG partners. But that’s not all – next week, we’ll be officially launching a new product that we’re thrilled to share with you. Stay tuned! 👀✨ cc David Smith, Kathy Foley, Steve Krucher, Jordan Jauregui, & Kimberly Havraniak

The past couple of weeks have been nothing short of inspiring! Traveling to Bentonville, Arkansas, and Battle Creek, Michigan, to connect with our incredible partners was a deeply rewarding experience. ✈️ ❤️ From meeting with the teams at LALA U.S., Inc, Arc Worldwide, and Advantage Solutions to connecting over a lunch and learn with WK Kellogg Co, we’re re-energized and excited for what’s ahead! These face-to-face meetings remind us of the true value of partnership—they help us get to the heart of our clients' unique challenges and uncover new ways to support their marketing strategies. We look forward to collaborating on future opportunities together in 2025 and beyond. 🚀 cc David Smith Steve Krucher Kimberly Havraniak

🍁 Happy Birthday, November celebrants! 🍁 Sending warm birthday wishes to Kathy Foley, Jeff Sproul, Varun Bolla, Rakesh R, and Shruthi H R! We're so grateful for each of you on the team and look forward to sharing even more laughs and milestones together. May this birthday be filled with joy, fun, and time spent with loved ones. 🎂✨

🌟 Celebrating the Festival of Lights with our Team in India! 🌟 This Diwali, we’re sending our heartfelt wishes to our talented Engineering team in India. Just as Diwali signifies the victory of light over darkness, your dedication and commitment continue to brighten Ripple Street's journey, empowering us to innovate and grow together. May this festive season bring you and your loved ones joy, prosperity, and success! Happy Diwali! 🪔✨ cc Nagamahesh Pingali

📊 Poll - Top Qualities for Ratings & Reviews Partners 📊 We know that selecting the right solutions provider to help drive ratings & reviews can make all the difference in building buyer confidence, engagement, and conversion. But what’s the most important quality to you when choosing a partner? 🤔 We’d love to hear your thoughts! Take a moment to participate in our poll and let us know which quality matters most 👇🏼

We're beyond thrilled to continue our partnership with PIM Brands, working together to connect consumers with exciting product innovations such as Welch's® Juicefuls® and Welch’s® Absolute Fruitfuls™ Fruit Strips. These collaborations have been nothing short of amazing, and we remain in awe of PIM Brands' ongoing leadership in snacks and confections. Example 2024 activations:  🍓 #1 Welch's® Absolute Fruitfuls™ at Walmart: https://lnkd.in/es6Dmt9V 🍊 #2 NOW LIVE! Welch's® Absolute Fruitfuls™ ReFUNd: https://lnkd.in/eD58wix2 A huge shoutout to Michael Scalera for your unwavering partnership and advocacy! We’re proud to work with you and the amazing PIM Brands team. Together, we’re delivering powerful campaigns that resonate with our community—who are now huge brand fans! 🙌 cc Kathy Foley, Kimberly Havraniak, Jessica Funcannon

In case you missed it, the Path to Purchase Institute updated their Omnichannel Landscape this month - a must-have guide as retail media continues to rapidly evolve ⚡️ If you're navigating the complexities of this space or simply looking to stay ahead of the game, this update offers valuable insights into the latest trends and opportunities. Learn more about it here 👉🏼 https://lnkd.in/ehEyd7Hs A big thank you to Cyndi Loza for sharing this crucial update with our community!

It’s that time of year, and we’re pumped for Path to Purchase Institute's LIVE & Expo!   Our team is looking forward to joining top marketers from CPG brands and retailers in Schaumburg, Illinois. As P2P's flagship event of the year, this gathering has always delivered invaluable opportunities to learn, exchange ideas, and network with industry leaders as we all navigate the ever-evolving omnicommerce landscape.   We’d love to connect—let’s meet up and have some fun!   Agenda Highlights:   November 13th 👉🏼 Human-Centered Connected Commerce – from Store to Site Featuring: Stephen Wurth, James Kristof, Tracey Chuka, Jody Wasbro 👉🏼 Gamification in Shopping: Engaging Shoppers Beyond the Purchase Featuring: Brad Godwin, Denzel R. Washington 👉🏼 AI-Driven Written & Visual Content Mastery: CPG Practitioner Insights & Strategies for 2025 Featuring: Carter Jensen, Eli Orkin, Todd Hassenfelt, Lauren Livak Gilbert 👉🏼 From Data to Decisions: Exploring Trends in Consumer Behavior Featuring: Michele Salomon, Gabriel Rozenwasser 👉🏼 Generative(ly) Speaking: The Role of AI in CPG Featuring: Charles Menchaca, Cristina Marinucci, Shekar Raman, Todd Hassenfelt, Kevin Yu 🌟 Women of Excellence Awards!   November 14th 🌟 OmniShopper Awards! 👉🏼 Driving Brand AND Demand Featuring: Katie McBrien, Matt Hodge, MBA, Brett Jeffreys 👉🏼 Unifying Social, Digital, and Physical Touchpoints for Instant Retail Decisions Featuring: Jerry Fox, Kurt Deck, Tiffany Pieja, Amber French 👉🏼 The Power of Strategic Co-Brand Partnership Featuring: Cyndi Loza, Tony Fung, Stephanie Plehn, Greta Santori   Learn more: 🔗 Event site: https://lnkd.in/e_BjgH29

🚀 Exciting New Board Member Announcement: Welcome, Vikram Somaya! 🚀 We’re thrilled to welcome Vikram to our Board of Directors! With a stellar track record from his leadership roles at PepsiCo, Nielsen, and ESPN, Vikram brings invaluable expertise in data and digital transformation that will drive Ripple Street’s next phase of growth and innovation. His passion for leveraging data to deepen consumer connections and enhance platform strategies will be pivotal as we continue to empower top brands and agency partners. Our CEO, Michael Leo, commented: “Vikram’s ability to approach challenges with data-driven rigor will unlock new pathways for growth and elevate Ripple Street to new heights.” We can’t wait to collaborate with Vikram to bring even more value to our clients, leveraging the power of data and insights to create authentic consumer relationships. Welcome aboard, Vikram! 🎉 Read the official press release here: https://lnkd.in/edAvMwdv 

Happy Monday! Many of you already know Brand Innovators for their incredible community of brand marketers and partners, as well as their highly engaging events. But did you know they also feature a "CMO of the Week" series? We're big fans!💡 By Dianna Dilworth Christe, this insightful series connects with industry leaders to explore pressing brand and marketing leadership topics. ICYMI last week, check out their conversation with David Zucker, CMO of Perdue Farms, where he shared how Perdue is driving trust with their consumers in an era of food recalls. 👉🏼 Full Q&A interview: https://lnkd.in/gWWAEyyy Key Takeaways: 1. Trust as a Core Value: Perdue sets itself apart by prioritizing consumer trust with antibiotic-free products, emphasizing safety and responsibility—key factors for health-conscious buyers. 2. Consumer-Centric Messaging: Perdue tailors its marketing based on the consumer journey, from brand awareness through broad-reach ads to purchase guidance at the point of sale, ensuring relevant messaging throughout. 3. Adaptation During Inflation: Perdue maintained moderate price increases during inflation to foster loyalty, offering value while avoiding steep price hikes. cc Steve Krucher Kimberly Havraniak Jessica Funcannon