Ripple Street

📊 Poll - Top Qualities for Ratings & Reviews Partners 📊 We know that selecting the right solutions provider to help drive ratings & reviews can make all the difference in building buyer confidence, engagement, and conversion. But what’s the most important quality to you when choosing a partner? 🤔 We’d love to hear your thoughts! Take a moment to participate in our poll and let us know which quality matters most 👇🏼

We're beyond thrilled to continue our partnership with PIM Brands, working together to connect consumers with exciting product innovations such as Welch's® Juicefuls® and Welch’s® Absolute Fruitfuls™ Fruit Strips. These collaborations have been nothing short of amazing, and we remain in awe of PIM Brands' ongoing leadership in snacks and confections. Example 2024 activations:  🍓 #1 Welch's® Absolute Fruitfuls™ at Walmart: https://lnkd.in/es6Dmt9V 🍊 #2 NOW LIVE! Welch's® Absolute Fruitfuls™ ReFUNd: https://lnkd.in/eD58wix2 A huge shoutout to Michael Scalera for your unwavering partnership and advocacy! We’re proud to work with you and the amazing PIM Brands team. Together, we’re delivering powerful campaigns that resonate with our community—who are now huge brand fans! 🙌 cc Kathy Foley, Kimberly Havraniak, Jessica Funcannon

In case you missed it, the Path to Purchase Institute updated their Omnichannel Landscape this month - a must-have guide as retail media continues to rapidly evolve ⚡️ If you're navigating the complexities of this space or simply looking to stay ahead of the game, this update offers valuable insights into the latest trends and opportunities. Learn more about it here 👉🏼 https://lnkd.in/ehEyd7Hs A big thank you to Cyndi Loza for sharing this crucial update with our community!

It’s that time of year, and we’re pumped for Path to Purchase Institute's LIVE & Expo!   Our team is looking forward to joining top marketers from CPG brands and retailers in Schaumburg, Illinois. As P2P's flagship event of the year, this gathering has always delivered invaluable opportunities to learn, exchange ideas, and network with industry leaders as we all navigate the ever-evolving omnicommerce landscape.   We’d love to connect—let’s meet up and have some fun!   Agenda Highlights:   November 13th 👉🏼 Human-Centered Connected Commerce – from Store to Site Featuring: Stephen Wurth, James Kristof, Tracey Chuka, Jody Wasbro 👉🏼 Gamification in Shopping: Engaging Shoppers Beyond the Purchase Featuring: Brad Godwin, Denzel R. Washington 👉🏼 AI-Driven Written & Visual Content Mastery: CPG Practitioner Insights & Strategies for 2025 Featuring: Carter Jensen, Eli Orkin, Todd Hassenfelt, Lauren Livak Gilbert 👉🏼 From Data to Decisions: Exploring Trends in Consumer Behavior Featuring: Michele Salomon, Gabriel Rozenwasser 👉🏼 Generative(ly) Speaking: The Role of AI in CPG Featuring: Charles Menchaca, Cristina Marinucci, Shekar Raman, Todd Hassenfelt, Kevin Yu 🌟 Women of Excellence Awards!   November 14th 🌟 OmniShopper Awards! 👉🏼 Driving Brand AND Demand Featuring: Katie McBrien, Matt Hodge, MBA, Brett Jeffreys 👉🏼 Unifying Social, Digital, and Physical Touchpoints for Instant Retail Decisions Featuring: Jerry Fox, Kurt Deck, Tiffany Pieja, Amber French 👉🏼 The Power of Strategic Co-Brand Partnership Featuring: Cyndi Loza, Tony Fung, Stephanie Plehn, Greta Santori   Learn more: 🔗 Event site: https://lnkd.in/e_BjgH29

🚀 Exciting New Board Member Announcement: Welcome, Vikram Somaya! 🚀 We’re thrilled to welcome Vikram to our Board of Directors! With a stellar track record from his leadership roles at PepsiCo, Nielsen, and ESPN, Vikram brings invaluable expertise in data and digital transformation that will drive Ripple Street’s next phase of growth and innovation. His passion for leveraging data to deepen consumer connections and enhance platform strategies will be pivotal as we continue to empower top brands and agency partners. Our CEO, Michael Leo, commented: “Vikram’s ability to approach challenges with data-driven rigor will unlock new pathways for growth and elevate Ripple Street to new heights.” We can’t wait to collaborate with Vikram to bring even more value to our clients, leveraging the power of data and insights to create authentic consumer relationships. Welcome aboard, Vikram! 🎉 Read the official press release here: https://lnkd.in/edAvMwdv 

Happy Monday! Many of you already know Brand Innovators for their incredible community of brand marketers and partners, as well as their highly engaging events. But did you know they also feature a "CMO of the Week" series? We're big fans!💡 By Dianna Dilworth Christe, this insightful series connects with industry leaders to explore pressing brand and marketing leadership topics. ICYMI last week, check out their conversation with David Zucker, CMO of Perdue Farms, where he shared how Perdue is driving trust with their consumers in an era of food recalls. 👉🏼 Full Q&A interview: https://lnkd.in/gWWAEyyy Key Takeaways: 1. Trust as a Core Value: Perdue sets itself apart by prioritizing consumer trust with antibiotic-free products, emphasizing safety and responsibility—key factors for health-conscious buyers. 2. Consumer-Centric Messaging: Perdue tailors its marketing based on the consumer journey, from brand awareness through broad-reach ads to purchase guidance at the point of sale, ensuring relevant messaging throughout. 3. Adaptation During Inflation: Perdue maintained moderate price increases during inflation to foster loyalty, offering value while avoiding steep price hikes. cc Steve Krucher Kimberly Havraniak Jessica Funcannon

🎧 Marketing Podcast Poll – We Want to Know Your Favorites!! 🎧 We're curious: which marketing podcasts are you tuning into for the latest insights on marketing, shopper marketing, and broader industry trends? 🤔 Whether you're diving into consumer behavior, learning from industry trailblazers, or keeping up on innovative marketing strategies, we all have our go-to podcasts. What's yours? Take a moment to vote in our poll below 👇 and let us know! 🔘 Marketing Vanguard (with Jenny Rooney) 🔘 The CMO Podcast (with Jim Stengel) 🔘 The CPG Guys (with Sri Rajagopalan and Peter V.S. Bond)  🔘 Marketing Over Coffee (with John J. Wall and Christopher Penn) If you’ve got other hidden gems, please drop them in the comments! We're always on the hunt for inspiration and insights. 💡 Bonus: If you need to sneak away for a little laugh break, we highly suggest tuning into SmartLess with Jason Bateman, Will Arnett, and Sean Hayes. Any episode will be sure to bring you a much needed breather! #MarketingPodcasts #IndustryTrends #MarketingInsights #ShopperMarketing

🎉 Happy Birthday to Our October Celebrants! 🎉 This month, a big birthday shout out go to Nagamahesh Pingali, Malathi Munesh, Santhosha H R, and Nagendrababu Duddupudi! Your problem-solving skills and leadership in driving innovation on our platform are at the heart of everything we achieve together. We’re grateful for your dedication, and wish you endless new adventures in the years to come. 🚀

🚀 Exciting Career Opportunity! 🚀 We’re on the lookout for a talented and driven individual who thrives in fast-paced environments and excels at collaborating with both clients and cross-departmental stakeholders to bring our unique brand activations to life. In this pivotal Operations role, you'll have the opportunity to: - Orchestrate cross-functional teams and resources to ensure seamless campaign execution 🤝 - Drive creative, data-driven solutions that meet and exceed campaign objectives 🎯 - Develop and manage the execution of operational strategies that fuel growth 💡 - Set new benchmarks for operational excellence and campaign performance 📈 If you’re passionate about combining creativity with execution, and ready to take ownership of impactful projects, this role is for you! Apply today 👉🏼 https://lnkd.in/gyPbjbfK #CampaignExecution #CampaignManagement #CareerOpportunity #OperationsExcellence

⭐️ Big news—we’ve officially moved! ⭐️ So excited to share that we’ve relocated our headquarters to New York City, just steps away from Grand Central. After 16 years in Westchester, this is a big change—one we believe will help us serve our clients even better while continuing to create the innovative in-home marketing experiences we’re known for. Our new address: 450 Lexington Avenue, 4th FL, New York, NY 10017 Being in the heart of the city brings us closer to industry partners and a dynamic talent pool, opening up new opportunities for collaboration and growth as we scale. To our AMAZING clients—thank you for being with us on this journey. Your trust and partnership mean everything to us. We can’t wait to welcome you to our new office soon and keep working together to drive results. Here’s to the next chapter! #NYC #OntheMove