Rise & Run | An IPG Health Company

Laura Florence is the Chief Creative Officer at Rise & Run | An IPG Health Company, an IPG healthcare agency, bringing over 30 years of dynamic experience to the world of ideas and brands. From being an aspiring copywriter at the age of 10 to securing her first internship at 17, Laura's journey has been inspiring and admirable. She has worked at some of the world's most prestigious agencies, including DM9DDB, Ogilvy, Publicis, R/GA, Dentsu Creative and Havas Health. Her portfolio features innovative campaigns for global brands such as Kotex, Huggies, Mondelez, Oreo, Pampers, Vick, Ariel, Always, Dove, Hellmann's, Nike, Adidas, Disney, Philips, Intel, Sanofi, Pfizer, Novartis, AstraZeneca, J&J, Merck, Mastercard, Coca-Cola, Schweppes, Heineken, Peugeot and Jeep, among many others. Laura excels at blending creativity with data-driven strategy, content mastery and business acumen. This unique skill set allows her to navigate complex communications scenarios, including the intricate DTC and HCP sectors, while maintaining her creative vision and adhering to regulatory guidelines. She also has a proven track record of creating innovations that help people live better, more fulfilling lives. For more than 12 years, Laura has led teams with a focus on loyalty and generosity, defending the belief that creativity flourishes in a supportive environment. As a mentor, she has empowered more than 60 women in the communications industry to reach their full potential. Her talent for turning emerging talent into industry stars is evident in the impressive LinkedIn profiles of her mentees. Laura's influence extends beyond advertising. She has served as a juror at some of the world's most prestigious awards, including three jury presidencies (Clio, One Show and LIA). In 2024, she will return as a juror at Cannes for the second time. Outside of her professional achievements, Laura is an author, host of the podcast “Job for Yesterday” and yoga enthusiast. She combines her passions for creative expression and personal well-being through public speaking and leadership workshops. A proud and unconventional mother, Laura is also a staunch defender of diversity and feminism. As a member of the Advertising Week D&I Council and co-founder of MORE GRLS, she is dedicated to creating more opportunities, visibility and value for female leaders at various intersections.

Are We Ready for the Future of Health Through Our Own Eyes? Recently, I had the opportunity to attend the Meta Health Summit, where I was impressed with the potential of their Ray-Ban smart glasses. As a parent, I’ve often felt that tug between capturing a moment—whether it’s an amazing at-bat or a pivotal play—and actually being present for it. How many times have we all missed out because we were too busy trying to document the experience on our phones? Meta’s smart glasses offer a glimpse into a future where we no longer have to choose between being in the moment and capturing it. With these glasses, we can document life from our true point of view. That got me thinking: How will this change healthcare? Imagine the implications when this technology integrates with health data. Beyond just recording memories, these smart glasses could seamlessly capture biometric data, monitor health vitals, and even facilitate virtual consultations without disrupting our daily lives. This level of connectivity could further personalize patient care, tailoring treatments based on real-time insights, and empowering patients with data that improves adherence and outcomes. We’re entering an era where connected health tools—like Meta’s smart glasses—will help us stay in the moment while providing critical data that can be shared with healthcare providers to create deeply personalized care experiences. The power of this technology lies in its ability to not only enrich our daily lives but also to redefine healthcare, bringing a whole new level of human connection to health management. But here’s the question: Are we, as an industry, ready to embrace this shift? Can we leverage the immense potential of this technology to transform patient engagement and outcomes? Or will we continue to rely on traditional methods that keep us disconnected from what matters most—real human connection and better health?

Healthcare marketers – help your brands discover the power of social listening 👂 By tuning into the voices of patients, caregivers and HCPs, Rise & Run | An IPG Health Company’s Director of Social Media Strategy Zakkiya explores how social listening can help brands: ✅ Gain a deep understanding of what it's truly like to live with a condition ✅ Uncover insights that lead to real change and can make a difference in patients' day-to-day lives