Road Ahead Talks

What If You Could Scale Rapidly Without Bleeding Money? 🤔 These days many companies believe that "burn" is the only model for accelerated growth. Scaling rapidly while being profitable is seen as nearly impossible. But should it be this way for everyone? Which strategies can guarantee profitability during expansion?   In our latest episode of Road Ahead Talks, we sat down with SAHIL VOHRA, an entrepreneur, and a GTM and business growth expert with over 17 years of experience, to discuss effective and unconventional growth strategies for retail brands. Expect to learn: the most crucial piece of a GTM strategy, the most sustainable distribution channel, how to maintain startup-like growth as you grow bigger, two interesting types of customers, and much more. Watch the full episode now: https://lnkd.in/dmcz2DK6 #RetailGrowth #RetailStrategy #ProfitabilityMatters #BusinessGrowth #Entrepreneurship

Ever wonder why you always end up buying a large coffee? ☕ Or why a $20 pizza suddenly feels like a bargain? 🍕 It’s not by accident—it’s psychology at play! Brands use smart pricing tactics like Anchoring and the Decoy Effect to subtly influence our buying decisions. Ever noticed how restaurants list expensive dishes—like exotic seafood starters 🦐—right at the top of the menu? It’s not because they expect you to order them. Instead, these high prices act as an "anchor," making the following dishes seem much more reasonably priced—even if they’re overpriced! A $20 Classic Pepperoni Pizza 🍕 feels like a steal compared to a $100 “Premium” Pepperoni Pizza, right? That’s the Anchoring Effect in action. The Decoy Effect (a.k.a. The Venti Effect) is seen in a clever strategy used at Starbucks. Consider their Cappuccino’s pricing: ☕ Tall (Small) – $3.75 ☕ Grande (Medium) – $4.45 ☕ Venti (Large) – $4.85 At first glance, the Tall seems like the budget-friendly option. But look at the price jump: * Upgrading from Small to Medium costs $0.70 * Upgrading from Medium to Large costs only $0.40 That slight difference makes the Venti feel like the best value, nudging you toward the pricier option. The Medium isn’t there to be sold—it’s a decoy! These pricing strategies are everywhere—from fast food 🍔 and e-commerce 🛒 to subscription plans 💳. Do you have any real-life examples of these tactics in action? Share them in the comments👇 #Retail #LearnSomethingNew #DidYouKnow #RetailTrends #PricingStrategy #Psychology

The battle for the future of mobility is underway. Saurabh Patwardhan takes on the toughest questions, exposing the challenges, hard decisions, and high-stakes moves behind India’s push for bus electrification. This isn’t just a discussion—it’s a reckoning. Watch the teaser now—full episode drops on 14th Feb. Vijeta Soni - Pricing with AI #roadaheadtalks #electrification #publictransport #futureofmobility

Understanding consumer behavior and analyzing data isn’t just a strategy—it’s the secret weapon for staying ahead. When you know what your audience wants and how the market moves, winning becomes second nature! How do you use competition intelligence to grow your business? Drop your thoughts in the comments! Click on the link below to watch the whole episode now! https://lnkd.in/deKrFyBF Vijeta Soni - Pricing with AI Purvi Roy #CompetitionIntelligence #ConsumerBehavior #DataDriven #BusinessGrowth #Entrepreneurship #MarketTrends #SmartStrategy #RoadAheadTalks

Should brands dominate marketplaces, build their own website, or leverage social media for unstoppable growth? The right playbook can make all the difference! Where do you think brands should focus more—marketplaces, social media, or their own platform? Let’s hear your take in the comments! Click on the link below to watch the whole episode now! https://lnkd.in/dHnvJhJk Vijeta Soni - Pricing with AI Purvi Roy #marketplaces #ecommercegrowth #brandstrategy #socialcommerce #businessgrowth #entrepreneurship #dtc #retailsuccess #categorycreation #roadaheadtalks

How can businesses outsmart the competition while staying true to their vision? Explore the power of competition intelligence to drive innovation, sharpen strategies, and build a standout brand. Check out the reel below to see how understanding your competitors can turn challenges into opportunities for growth and leave a lasting impact. What’s your take on using competition intelligence to scale your business? Share your thoughts in the comments! Click on the link below to catch our latest episode https://lnkd.in/dbnduc7x Vijeta Soni - Pricing with AI Purvi Roy #competitionintelligence #roadaheadtalks #businesspodcast

What course of action do you plan to take after reflecting on Mark Baartse's perspective that digital marketing may not reflect reality and emphasizing the importance of focusing on the bigger picture, including branding and customer trust? Let us know below in the comments! 👇 #marketingmetrics #advertisement #roas #digitalmarketing #performancemarketing #socialmediamarketing #marketingstrategy #marketingexpert #marketingadvice #marketingtips #marketingstrategy #marketingmistakes

Exciting news! 🎙️ Episode 34 of Road Ahead Talks, powered by Jio Events and knowledge partner Sciative – We Price Right, is now live! In this episode, Purvi Roy, Founder of AristaVault, shares how competitive intelligence has been key in shaping her brand’s pricing strategy and staying ahead in a competitive market. Purvi reveals her approach to using market data, understanding customer segments, and maintaining premiumness while driving innovation. She also talks about her Shark Tank India experience and how competitive intelligence fueled her brand’s success. Don't miss out on valuable insights for anyone looking to leverage competitive intelligence to grow a business! Click on the link below to watch the full episode now! https://lnkd.in/dC4rEJfF https://lnkd.in/dH7QuKKN #competitiveintelligence #pricingstrategy #entrepreneurship #sharktankindia #innovation #businessgrowth #roadaheadtalks #jioevents #sciative Vijeta Soni - Pricing with AI Purvi Roy

Is your marketing strategy stuck in the digital bubble? What if the key to standing out isn't more or better performance marketing but the art of branding and personalisation? 🚀🚀 In the latest episode of Road Ahead Talks, we dive deep into the mind of Mark Baartse—an outsourced CMO, digital marketing expert, and a public speaker. Mark challenges conventional marketing mindsets and exposes why so many strategies fall short in today’s competitive world. Learn about: * The biggest mistakes marketers make * The right marketing mindset and approach * Why branding beats performance marketing * How to build trust and maintain brand reputation * The reality of performance marketing * And much more... Watch the full episode now on YouTube https://lnkd.in/dDh42tpq Dr. Anshu Jalora  Mark Baartse #PersonalisationInMarketing #MarketingStrategy #DigitalMarketing #Marketing #MarketingAdvice #MarketingTips #BrandStrategy #MarketingTrends #DigitalMarketing #Creativity #Branding #PerformanceMarketing #ConsumerBehaviour #Personalisation

Have you ever thought about how you can unlock massive growth opportunities for your ecommerce or retail business? What if you incorporated a recommerce strategy into your business and started participating in a market expected to reach $350B by the year 2027? Get to know everything from our today’s guest speaker, shanya suppasiritad, founder & CEO of Rntr. and a recommerce expert leading major developments in the industry. Learn about the recommerce industry, its potential in the modern world, why Gen Z’s are going crazy about it, how AI can be leveraged to increase operational efficiency and cut costs, and much more. Don’t miss the valuable insights, watch the full episode now: https://lnkd.in/dKewqn2B Dr. Anshu Jalora shanya suppasiritad #Ecommerce #Retail #CircularEconomyBenefits #Sustainable #Strategy #Sciative #Saas #Entrepreneurship #OnlineStore #RoadAhead #TalkShow