Roopco

It's that time of year again... holiday campaigns are in full swing! 🎄🎁 ... But crafting impactful seasonal messaging can be tricky for internal communicators, especially in a world where many different religious or cultural traditions are often celebrated by employees. Our latest blog breaks down what works (and what doesn't!) when it comes to developing a successful holiday campaign. We cover: ✨ The importance of inclusivity in seasonal messaging ✨ Mindfulness around potentially sensitive topics ✨ Opportunities for important employee reminders Check out the blog with LINK IN COMMENTS 👇 #BrandMessaging #InternalComms #EmployeeEngagement

We're excited to share that the Public Relations Global Network has added four new agencies across the U.S., Spain and Taiwan to its global network! As a proud member of PRGN, Roopco is now even better positioned to provide our clients with international PR and communications support. With these new additions, our clients will benefit from: ✨ Local expertise in key global markets ✨ Access to 50+ trusted agencies worldwide ✨ Seamless extension of Roopco's strategic services Whether you're looking to grow your brand in Europe, Asia or right here in the U.S., our partnership with PRGN ensures your message is delivered by pros who truly know the local market—backed by strategic global support. 🌎 Learn more about this recent expansion with LINK IN COMMENTS 👇 #StrategicCommunications #PR #PublicRelations

You've probably heard a lot of buzz around AI agents lately... ... But what are they, really? 🤔 AI agents are autonomous systems that are capable of performing a variety of tasks that once required the human touch. They're already being integrated into important functions like customer service, lead generation, content creation and sales prospecting. With key players like Salesforce and HubSpot rolling out platforms like Agentforce and Breeze, these AI-driven tools promise to enhance our productivity, streamline our workflows and redefine how brands interact with their audiences. But while AI agents may be gaining momentum, there's a bigger question looming: What does all this automation mean for us humans? ... And could it actually make human interactions MORE valuable? Check out our take with the LINK IN COMMENTS 👇 #MarketingAutomation #AI #MarTech #B2BMarketing

Our agency president, Brad Kostka, recently traveled overseas to the beautiful lakeside city of Geneva, Switzerland, to attend this year's Public Relations Global Network Conference... ... and we're incredibly excited to share that Roopco brought home not one, but TWO global awards for our strategic communications work with global industrial explosives leader Austin Powder. 🙌 These awards reflect our team’s efforts to enhance Austin Powder’s communication with its stakeholders, while helping to maintain a strong employer brand that resonates across all levels of the organization. Check out the award-winning project details with LINK IN COMMENTS 👇 #StrategicCommunications #PR #InternalComms

👇 PR & COMMS PROS 👇 We're conducting a *quick survey* on what it really takes to build brand influence in different industries—and we'd love to hear your thoughts! Got a few minutes? Share your perspective with us: https://lnkd.in/grEPPkzp As part of the Public Relations Global Network, we're collaborating with nearly 60 fellow agencies around the world to gather industry-specific insights from PR and marketing experts like you. Your input will help us shape a global view of what's working—and what's not—in branding today. Survey closes Oct. 31! #Branding #PR #Comms #PublicRelations

Calling all internal comms pros 📢 Open enrollment season is almost here, and we know how tricky it can be to make all of that benefits information clear and easy to digest. .... But that's where partnering with HR can make a huge difference! Our latest blog is packed with tips to help you simplify the process. Whether it's breaking down complicated benefits jargon or figuring out the best ways to communicate across multiple channels, there's plenty of advice on how to make sure your employees actually understand their options. Ready to make this open enrollment season stress free (well, almost 😉)? Check out our free guide with LINK IN COMMENTS. #EmployeeBenefits #InternalComms #EmployeeEngagement

SEO will see an even bigger shift from *quantity* to *quality* over this next year. Long-form content alone just doesn't cut it anymore. ... So, what really matters? Topical authority and understanding user intent. Instead of writing lengthy articles for the sake of ranking, ask yourself: Is this content solving a real problem for my audience? Does it go deep enough to cover the topic thoroughly? That's an SEO strategy that will actually get you results. #SEO #ContentStrategy #DigitalMarketing

There's been a lot of talk about a potential breakup of Google's ad business, and many companies are concerned it could do more harm than good. Here's why 👇 ✅ RISING COSTS: Google's scale keeps ad serving costs down. Breaking it up could drive prices up, especially with smaller platforms struggling to handle the volume. ✅ FRAGMENTED MARKETPLACE: Right now, Google makes it easy by offering a one-stop shop. Splitting things up could leave brands juggling multiple systems, creating more work and confusion. ✅ LOWER AD REVENUE: With smaller platforms in the mix, there's a real fear that brands won't make as much from ads, with CPMs potentially taking a hit. While the goal is to increase competition, companies are left wondering if this will be a change for the better or hurt their bottom line. Check out the article from Digiday to learn more (LINK IN COMMENTS). #GoogleAds #DigitalMarketing #AdTech

What better way to start off a Friday than by sharing the latest media win for our longtime client The Euclid Chemical Company? 👏 Featured in the September issue of On-Site Magazine, the article explores how fiber reinforcement is driving sustainability and efficiency in concrete construction, helping to reduce the industry's carbon footprint. Check it out 👇 #ThoughtLeadership #PR #MediaRelations

What if a revamped booth could boost your leads by 50%? 🤔 ... Sounds bold, but it's exactly what happens when brands invest in professional trade booth design. At this week's MINExpo INTERNATIONAL, our team partnered with longtime client Eriez to create an exhibit experience that attendees can't miss. With 70% of buyers becoming regular customers after a standout first impression, it's clear that impactful design is more than just aesthetics. #TradeShows #EventMarketing #BoothDesign