Roopco

Last week, our client Youth Opportunities Unlimited hosted its annual Youth Career Olympics to celebrate the incredible talent of young people from across Northeast Ohio. Our team was honored to design the event collateral, including the program, signage and branding elements that set the stage for this inspiring day. → The program captured the heart of the event, featuring inspiring stories, competition details and a recognition of student achievements. → The signage helped to guide students, judges and attendees while reinforcing the event’s bold and dynamic branding. A huge shoutout to Y.O.U. for its tireless work in providing underrepresented youth with the resources, mentorship and opportunities they need to thrive in their future careers. This mission is truly life-changing, and we’re grateful to support Y.O.U. in bringing this vision to life. Check out a few snapshots of the event program 👇 #GraphicDesign #EventCollateral #EventBranding

Production delays. Costly rework. Trucks stuck offline, waiting on wire harness repairs. That was the reality for a major truck OEM—until Quality Liaison Services of North America launched an on-site wire harness repair hospital. We recently had the opportunity to tell this unique story in a case study, explaining the process behind how QLS created the wire harness repair hospital that transformed an OEM’s production efficiency. The impact? - Fewer trucks staged offline - Faster wire harness repairs - Improved production flow - Smoother, more reliable operation Our team wrote and designed this case study to showcase not only the impressive results QLS delivered, but also how its deep technical expertise and hands-on approach set QLS apart in the industry. If you're looking for a compelling way to highlight your company’s success stories, let’s connect 👇 216.902.3800 info@roopco.com #OEM #Manufacturing #B2BMarketing #CaseStudy

How do you build a global internal comms strategy from the ground up? It’s a challenge many growing companies face—scaling communication across languages, cultures and time zones while keeping employees informed, engaged and aligned. Brad Kostka, president of Roopco, recently sat down with client Tammy Zollner, senior director of corporate communications at RPM International Inc., to chat all things internal comms on this latest podcast episode from the Public Relations Global Network. RPM—a multinational company with dozens of operating companies worldwide—knows a thing or two about the complexities of internal communications at scale. Tammy shares how, together with Roopco, she and her team built a strategy that connects employees across the globe while navigating different languages, business units and corporate cultures. The episode breaks down how to: ✅ Create a strong internal comms foundation ✅ Manage communication across global teams ✅ Balance corporate messaging with local flexibility 🎧 Listen now: https://lnkd.in/gazp6Nxg #InternalComms #EmployeeEngagement #CorporateCommunications

Our team has really enjoyed supporting the Rising Stars Program in its mission to empower underrepresented youth in the construction industry. Recently, the program needed a way to keep students, parents and staff updated on the latest happenings—everything from new curriculum and exciting field trips to extraordinary students and upcoming opportunities. To address this need, we created a quarterly mini-newsletter template that makes it easy for the Rising Stars Program's educational partners across different U.S. cities to share updates with their communities. Each newsletter highlights the latest achievements and gives a sneak peak at what's next, all while featuring personalized photos of students and their unique experiences. It's been extra rewarding for our team to help highlight the incredible work of the Rising Stars Program in an industry we've worked with for years. Let us know what you think of the mini-newsletter template 👇 #ConstructionIndustry #B2B #MarketingCollateral

Industrial manufacturers face a unique challenge: effectively showcasing complex product designs in a way that resonates with customers. One key takeaway from today's Industrial Marketing Collective webinar on digital transformation? Repurposing CAD models for digital product demonstrations. 💡 Your engineering team is already creating CAD models—why not leverage them for marketing? Here’s how (and why!): ✅ Convert CAD models into engaging visuals – With an exported STP file, a graphic designer can turn a CAD model into high-quality images, animations or interactive demos. ✅ Save time & costs – Video/animation is faster and more affordable than traditional product cutaways, and it eliminates the hassle of shipping displays to trade shows. ✅ Use accessible tools – Software like Shapr3D and Keyshot makes it easy to transform existing CAD files into compelling marketing content. This approach can help your prospects better understand your product’s functionality—without needing to see it in person. Looking to bring your product visuals to the next level? Let’s talk 👇 #B2BMarketing #IndustrialMarketing #DigitalTransformation #CAD

Having the right tech stack isn't just a "nice to have" in private equity marketing... it's a game-changing necessity. From nurturing investor prospects to sourcing deal flow, the tools your firm uses can make or break your marketing and business development efforts. But how do you know if your tech stack is right for your firm's unique needs? Our latest blog explores how to build a well-integrated tech stack that enables firms to raise capital more efficiently, generate higher-quality deal flow and accelerate the growth of their portfolio companies. Here's what you'll learn: → The building blocks of an effective marketing tech stack → Tips for integrating automation to boost efficiency and ROI → Why the right data insights can help you close more deals faster Check out the blog with LINK IN COMMENTS 👇 #PrivateEquity #PE #ValueCreation #MarTech

Private equity marketing is no easy feat. Managing multiple portfolio companies, attracting deal flow and driving growth can feel like juggling a hundred balls at once. But what if your tech stack could do more than just manage the chaos? What if it could actually give you a competitive edge? That's what our president, Brad Kostka, discusses in ACG Cleveland's 2025 Corporate Growth and M&A special report, published in partnership with Crain's Cleveland Business. He explores how private equity firms can build a marketing tech stack that: → Simplifies complex processes → Integrates systems for better efficiency → Transforms raw data into actionable insights It's a practical look at how the right tools can empower firms to stay competitive in a market that is constantly changing. Check out the article: https://lnkd.in/gzJPQuvx (See link in comments for the full 2025 special report. 👇) We're curious... how are you using technology to rethink private equity marketing? Let us know in the comments! #PrivateEquity #PE #ValueCreation

Technology and artificial intelligence are set to make big strides in 2025, empowering communicators to use these tools to connect in sharper, smarter, and more meaningful ways. Discover how global #PRGN professionals, including Nick Leighton of NettResults, Sunil Puri of Mileage Communications (India) Pvt. Ltd. , Brad Kostka of Roopco, and Terrie Ard, APR, CPRC of Moore plan to leverage technology in the year ahead. Read more predictions here: https://lnkd.in/gsuP_VEb

As seasoned communicators, we're always reflecting on what we see unfolding in the PR and communications space—and exploring how those shifts might redefine how brands connect with their audiences. So, we asked our team members to share their own personal predictions for the future of the industry as we kick off a new year. From the evolving role of AI and a rising demand for human-centric storytelling to the political impact on internal communications and a shift in the way brands are connecting with the media, 2025 is shaping up to highlight a few key themes: ✨ Authenticity ✨ Adaptability ✨ Innovation Check out our team's predictions for how the PR and communications space will change in 2025 with the LINK IN COMMENTS 👇 #B2BMarketing #PR #MediaRelations #InternalComms #MarTech

New year, new opportunities to connect with one of your most important audiences: your employees ✨ While employee engagement is always vital, the start of a new year is the perfect time to rethink your approach to internal communications. And after an intense election cycle, the need will be even greater. “Internal communicators will have their hands full navigating all kinds of messaging—from an increased emphasis on wellness benefits and change management to communicating the impact of economic changes, trade regulations and potential supply chain issues," says Erin Reese, account manager at Roopco. Our latest blog dives into why internal communications is so important and how you can make your strategy even more effective in 2025. Check it out with LINK IN COMMENTS 👇 How are you rethinking your internal communications strategy this year? #InternalComms #EmployeeEngagement #InternalCommunications