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💸 Research is costing millions and we’re not demonstrating its value… 🔥 In this provocative clip from our Fireside Chat & AMA with Kate Towsey on her new book “Research That Scales”, Kate tells the story of unintentional research team growth and how it’s making research stick out like a sore thumb on the ledger. 📹 Kate Towsey advises research leaders to truly step back and reflect on their research strategy. She emphasizes the importance of a research strategy, planning, and demonstrating how research can deliver and communicate its value to the business. 💬 Let us know what you think in the comments + Get the full recording in our newsletter tomorrow. 👋 We're People of Research —a global hybrid community of +1300 researchers that spans +60 countries bringing together researchers in tech. Our mission? To elevate the research field through meaningful connections, collaboration, and growth. #ResearchOps #UXResearch #DesignResearch #ResearchStrategy #ReOps #Userresearch