RTL AdAlliance

🚀 eTail Germany Connect: Sponsoring the future of retail! 🙌🏻 We are happy to be part of this year’s eTail Germany Connect event today together with our sister company @Ad Alliance. The exclusive retail media event in Berlin unites senior-level retailers and providers to discuss how to gear up your businesses, with sessions led by market leaders. A fantastic networking opportunity with great participants from many different industry sectors! 🤝 Thank you for this wonderful opportunity.

📊 New Insights into Real-World Advertising Impact! The latest research, “Into the Wild” by Screenforce, reveals how advertising contacts perform across different media channels in real-life settings. The study was conducted in five cities across Germany, Austria, and Switzerland with 159 participants. It explored the effectiveness of ads on Total Video (TV, BVOD), YouTube (Smartphone & Big Screen), and Social Media platforms (Instagram, TikTok). 💡 Total Video displayed 17 ads per hour. The ads were rated the most professional and had the highest brand recall. 💡YouTube offered significant reach but was trusted less than TV environments. YouTube displayed 15 ads per hour, which was the lowest ad load in comparison. 💡Social Media displayed with 32 ads per hour the highest ad load, but was seen as the most annoying. This research offers valuable insights into how different channels affect advertising perception, trust, and brand recall. Stay tuned as we continue to explore more on ad interaction, technical quality, and user behaviour across platforms! 🚀 #Advertising #MediaChannels #Screenforce #AdResearch #RTLAdAlliance #TVAdvertising #SocialMedia #TotalVideo #YouTube #BrandRecall

🙌 We’re excited to join forces with our new partner, Bauer Media Group, starting January 1st, 2025. Thanks to this additional German publisher, we can provide more target audiences, editorial in well-known brands, and incredible reach and effectiveness for your campaigns. Bauer’s cross-media portfolio covers a wide range of media brands including women’s weeklies, celebrity brands, TV guides, special interest media and more. Thus, whichever target market you're looking for, Bauer's portfolio contains the brands you need. Let’s take a closer look at 3 of their successful cross-media brands! 📺 TV Movie started off as a TV mag for linear only. The cross-media package of today also includes streaming updates and sales recommendation for devices, gaming and more. With more than 6 million unique users, TVMovie.de is one of Bauer’s most successful digital platforms. 👧 Bravo, the largest youth brand in Germany, was introduced over 60 years ago. In addition to having its own digital presence, the company currently has over 910k Instagram followers and around 300k TikTok followers. 🚗 The go-to source for car enthusiasts, Autozeitung.de, attracts 2.3 million unique users every month. Autozeitung.de users are affluent, tech-savvy and value high quality. Find out more below! #Digital #CrossMedia #NewPartner #BauerMediaGroup  

We are thrilled to announce that one of our colleagues has been nominated for the ⭐Ratecard Stars #4⭐ in the Total Video category! 🎉   Support our colleague by voting at https://lnkd.in/ePe3WKFB   Christophe Philip and his dedicated team members Marina Kunthea and Emilie Brulebeaux are responsible for the growing presence of smartclip in the French market.🙌   #RatecardStars #TotalVideo #Smartclip #RTLAdAlliance

💪 Why being bold matters Today at the egta “Marketing & Sales Meeting” in Munich, Carine Jean-Jean, our VP of Communications and Branding, delivered an inspiring presentation on the importance of being bold in the media and advertising industry. Her insights emphasized the need for courage and innovation in navigating today’s dynamic landscape. #Marketing #Advertising #Innovation #Leadership

🌟 Simplicity, Collaboration, and Technology: The RTL AdAlliance Recipe to Compete on the Global Advertising Stage 🌟 At the Engage + UPA Conference in Milan, Elena Giovanetti, Publisher and Product Director at RTL AdAlliance, highlighted how our focus on simplicity, teamwork, and advanced technology is driving our success in the global advertising market. These core principles are the foundation of our competitive edge and ongoing innovation. #RTLAdAlliance #EngageUPA #Advertising #Innovation #Collaboration #Technology

📺 The 31st edition of the TV Key Facts will celebrate a big wedding: Human and Tech say « I Do ». 👰♀️ Across the aisle we bring together tech enthusiasts and champions of human creativity to celebrate the convergence of these two worlds. 🤖 Let’s toast to 31 years of data championed by the TV Key Facts, and to our coveted speakers and guests who share the newest insights from the world of Total Video and discuss how they themselves have embraced this union.   🎥 The show will be broadcasted live from the RTL studios in Cologne on Thursday November 7th at 4pm CET! Make sure you are registered to our LinkedIn Live Event!

🚀 QR Codes and TV Ads: A New Era of Engagement? The latest Résonance M6 Publicité Study – “Decrypting QR Code”, reveals that QR codes have truly transformed consumer interaction since the pandemic. Once a niche tool, QR codes are now reshaping advertising, particularly in TV and digital experiences. 📺✨ 🔎 76% of French consumers started using QR codes in 2020, with regular users scanning them weekly. 🎯 Top motivations include curiosity, ease of access, and exclusive rewards. 📊 TV Integration: 47% find QR codes in TV ads useful, especially for promotions and product information. The study invites us to strategically integrate QR codes into our advertising to create interactive and measurable experiences. Consumers are increasingly willing to engage with brands via QR codes, providing RTL AdAlliance with an opportunity to enhance viewer engagement and improve advertiser ROI. 🌐🔗 Let’s connect and shape the future of interactive advertising together! 🤝✨ #RTLAdAlliance #M6Publicité #QRcodes #InteractiveAdvertising #TVads #ConsumerEngagement #AdvertisingTrends #Innovation

📺Welcome Viaplay: The RTL AdAlliance streaming portfolio in Finland has just gotten bigger! 📺 We are excited to deepen our partnership with Nordic streaming lighthouse Viaplay Group. As of now, RTL AdAlliance is the exclusive sales partner for all ads on Viaplay in Finland. The leading Nordic streaming platform is home to some of the best entertainment, including live sports, international hit series and films, as well as original productions, and offers local and international advertisers access to engaged Finnish audiences in high-quality video environments. Find more at Markkinointiuuuutiset (in Finnish): https://lnkd.in/dK2PaBSy

RTL AdAlliance was all-in at eMerce EDAY in Amsterdam today! 🤩 🎙 "Beyond device or platform, what dictates European media usage is the content - and for Europeans there is nothing like their local content!" said Jean-Baptiste Moggio our Senior Brand Director. 🎤 On stage with him was Jurre Stek, Sales Lead in the Netherlands and Nordic region for RTL AdAlliance, his main takeaway was: “When suggesting the best video options, we focus on matching the advertiser’s needs with business reality.” A big thanks to Nathalie Peters for being an amazing host! #eday #eMerce #rtl_adalliance #EuropeanMedia #local #content #TotalVideo