rygr

As leaders in the sustainability space, our client icebreaker and Smartwool teamed up to host a panel at the brand-new Populus Denver Hotel for national and local media. Throughout the evening, guests got to hear first-hand from the brands on how they're pushing the industry forward through merino wool innovation, learn about how consumers are choosing more sustainable options through product and experiences, and enjoy a farm-to-table dinner together to wrap up the night.

About four hours outside of Oslo you'll find Norrøna Canvas, an off-grid wilderness glamping and mountain biking resort run by Norrøna. Days are filled with rolling single track while evenings are meant for soaking tubs, saunas, cold plunges and local cuisine. Read more about Hannah Singleton experience at Norrøna Canvas below! https://lnkd.in/gfbXTngC

Big news! Our client ORTOVOX is joining forces with professional ski mountaineer and filmmaker Cody Townsend in an exclusive partnership for avalanche safety equipment. Together, they’re raising the bar for backcountry safety and adventure. Stay tuned for what’s ahead!

We teamed up with ORTOVOX to host a ski media trip in Jackson, WY, this past January. Media had the opportunity to test ORTOVOX's all-new 2025/26 Freeride Collection - introducing a completely new style and new materials that kept the team warm and stoked in well below zero temps! Read more about the new collection here: https://lnkd.in/gtqKHrbS

Client icebreaker partnered with Protect Our Winters on a new white paper and documentary, "DOWNSTREAM," which highlight the impact of glacier retreat on major glacier-fed rivers and their ecosystems. The partnership is celebrated with a brand-new collection of icebreaker's merino wool base layers and accessories, available now on icebreaker.com View the full documentary here: http://bit.ly/4iiJveJ

rygr clients deuter USA and Backcountry’s brand, Stoic, recently won the 2024 PEOPLE Travel Awards for the Duffel Pro 40L and Stoic Kickback Chair. PEOPLE noted the duffel’s moisture and dust-resistant material, saying "avid adventurers can take comfort in knowing their belongings will always be protected." Testers were “obsessed” with the foldable, “light as air” chair that’s “surprisingly sturdy” on grass and sand, with a low-to-the-ground design for full relaxation. Read more about PEOPLE's 19 Best Gear and Gadget Finds for Your Next Getaway at the link down below. #peopletravelawards #deuterUSA #stoic https://lnkd.in/gXYibrRT

We see some of the biggest value in OOH/experiential campaigns being the coverage, social sharing and interaction that happens beyond the initial impressions and placement. Great example in this recent deep dive from Powder featuring our work with Arc'teryx Equipment and Cole Richardson! Read more here: https://lnkd.in/gs_mUuPK

Superfeet Worldwide has been making huge strides in the labor sectors, focusing on helping people who spend long hours on their feet. Supporting these efforts, Superfeet Worldwide has teamed up with LineDrive to transform employee comfort and safety in the manufacturing and industrial world with their new work-specific insoles. Read the full press release here: https://lnkd.in/gnR8cZYS

Hey there. If you know an experienced, creative and passionate PR pro looking for their next role in the active lifestyle space, send them our way. Bonus points if they know their way around a rodeo arena or equestrian stables. #agency #marketing #activelifestyle https://lnkd.in/geMHJnbs https://lnkd.in/gFCHFTmz

Hi. It's me again. We're hiring. Let me know if we should talk. https://lnkd.in/geKWrU7G