S4S Ventures is a venture capital firm focused on companies which capture opportunities presented by the next wave of digital transformation of the Marketing and Advertising sector, primarily at early funding stages. The firm invests in companies across five principal areas: Martech, Adtech, Data Technology, Creative Technology, and Emerging Digital Media/Content. S4S is particularly interested in supporting companies providing solutions for: (a) acceleration of programmatic advertising across Connected TV, gaming and digital audio ecosystems, (b) data warehousing, ingestion and analysis for the purposes of identity resolution, (c) transformation of content development and underlying workflows, by leveraging cloud computing and artificial intelligence infrastructure, (d) monetization of metaverse opportunities, through development of software tools to facilitate/enable brand and creator participation, and (e) emerging digital media capturing the attention of Generation Z. S4S is led by Sanja Partalo, a highly experienced digital industry specialist and investor who was formerly Global Head of Strategic Development and Partnerships at WPP. S4Capital, the tech-led, new age/new era digital advertising and marketing services company established by Sir Martin Sorrell, and Stanhope Capital Group, the global investment firm with $30 billion under management founded by Daniel Pinto, as founders of the fund will act as part of the General Partner. Sanja Partalo, Daniel Pinto and Sir Martin Sorrell sit on S4S's investment committee. S4S's portfolio companies benefit from unique value add - the support of the S4Capital network, with over 7,500 people operating from 33 countries, and from Stanhope’s established investment expertise and track record in both private and public markets. The Fund invests globally, but with an emphasis on the US, Europe and the Middle-East.
External link for S4S Ventures
New York, NY 10023, US
London, GB
S4S Ventures reposted this
Really looking forward to my fireside chat with Sir Martin Sorrell at ID5.io's "On The Road" event in London on Wednesday 🙌 Join us to listen to him and many more stellar speakers by registering here 👇 https://lnkd.in/eCN5Gbgq
48 hours to go! Join ID5 and Sir Martin Sorrell in London to learn more about AI in advertising, publisher monetization, the DOJ v. Google case, ad more. Save your space > https://ow.ly/vsp950TXS3c
👇 👇 👇 You don't want to miss this! If you're in London on November 6th, register to see our Co-Founder, Sir Martin Sorrell, at the ID5.io's speaker series!
📢Here we go - We're excited to announce our first set of speakers for the event: Sir Martin Sorrell, Executive Chairman, S4 Capital Group Thomas Bremond, Chief Revenue Officer, International, FreeWheel Chris Kleinschmidt, VP, EMEA Advertising Sales, Xperi Inc. Morwenna Beales Beales, VP Publisher Development, ID5 Alexandra Ong, Director of Business Development, CTV, Magnite ✍️Register your interest today > https://ow.ly/Nkln50TwXeO
A warm welcome to Sarah Martinez, Tracer's first Chief Commercial Officer! We're excited to have you join the S4S family 💫
Big news at Tracer! We’re proud to announce the appointment of Sarah Martinez as our Chief Commercial Officer, bringing her deep commercial expertise to guide our strategy. Tracer is ready to accelerate growth and innovation. Check out the full press release for more! https://lnkd.in/eu3TWpJh
Earlier this month, we had the pleasure of bringing together our S4S Ventures Portfolio Companies, Monks, and esteemed industry leaders, including our visionary Co-Founders, Sir Martin Sorrell and Sanja Partalo! 🚀 The energy in the room truly captured the innovative spirit fueling our investments and partnerships within the broader S4S family. A big thank you to everyone who attended and contributed to making the night a success. We’re excited about what we can accomplish together as we shape the future of the marketing tech stack! 🌟 💡
We’re proud to announce our participation in an €8 million round for Cambri, whose transformational #AI-powered platform tackles a significant industry challenge: the high failure rate of product launches. Cambri's AI models are 2-3 times more accurate than traditional methods, enabling its customers, which include top brands like The Coca-Cola Company and Nestlé, to consistently achieve over 80% prediction accuracy for product launch success. Together, we’ll work to meet the enormous opportunity and demand within the market research industry, scaling Cambri’s groundbreaking and proprietary AI model. Congratulations to Ben Harknett and the team, and welcome to the S4S family! 🚀 Learn more about Cambri in The Times Magazine: http://bit.ly/407Y12k
Explore how Beam Impact is revolutionizing the consumer journey with their expanding offerings and capabilities on their new website! 👇👇👇 www.beamimpact.com
Announcing: Our new website is now live! 💥 We’ve been growing fast and our capabilities across the consumer journey and value for partners have expanded a ton. Check out the latest and greatest at beamimpact.com, including: - Value props for subscription - New partners & case studies - CCV compliance capabilities, including AB 488 - Top-of-funnel marketing engine - And more!
Congrats to our portfolio company, 4screen, on this amazing milestone! 🚀 🚀 4screen offers a global audience, captive attention, a brand-safe environment, and closed-loop attribution. If you haven't already, check out why top CPG, QSR, and retail brands are joining them! 🌍✨ #Innovation #Advertising #4screen
🚘 🇸🇪 4screen is now live in Sweden 🇸🇪 🚘 We’re excited to announce that businesses can now connect with Swedish drivers directly through their car screens - delivering dynamic offers, promotions, and content in real-time. Want to learn more about how In-Car Marketing can drive results in Sweden? Connect with our expert Hafsa Oudghiri today: 📧 hafsa.oudghiri@4screen.com 🔗 https://lnkd.in/erYHiMJy #InCarMarketing #DigitalMarketing #4screen #DriverInteraction
S4S Ventures reposted this
2024 is shaping up to be the slowest year for adtech startups in over a decade due to market saturation, tighter regulations, and economic uncertainty. Despite this, 5 adtech VCs dish out on how they pick investments and the red flags they avoid. Featuring: Sanja Partalo, Eric Franchi, Sim Blaustein, Adriaan Zur Muhlen, John Sheehy https://lnkd.in/esnfPSUa For ADWEEK
Big congratulations to our portfolio company Provenance on their ground breaking partnership with Holland & Barrett - setting a new standard for consumer sustainability!
🚀 Exciting News! 🚀 We’re incredibly excited to announce our pioneering new partnership with Holland & Barrett, the UK’s leading health and wellness retailer. 🤝 By embedding validated sustainability claims in their customer journey, Holland & Barrett are setting a new standard for consumer sustainability. 🌿 We’re excited to help Holland & Barrett meet green claims compliance requirements, save time and drive sales — all while building trust and loyalty with eco-conscious consumers. 💚 And we’re thrilled to be joined on the journey by a number of fantastic brands already, including WELEDA UK, Westlab Ltd, Pukka Herbs, Grass & Co., Faith In Nature and many more. 🌍 Head to the link in the comments to learn more 👇 #Sustainability #RetailInnovation #GreenClaims #SustainabilityMarketing #Provenance #Compliance #GreenClaimsRegulation
Great read from one of our best and brightest 👇
Curious about the next era of retail? Then our brand-new report is the perfect fit. 👗 Step into the virtual fitting room and revolutionize your online shopping experience with The Virtual Try-on Race. From the tech advancements making virtual try-on a reality 🤳🏾 to the new revenue streams it’s opening up, here’s everything you need to know to harness this technology for growth and lead the race as it continues to evolve. 🏃🏻♀️ Plus, you’ll get exclusive details on how we developed some real-world examples. 🤫 Get your copy 👉🏽 https://bit.ly/3ySFGev