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The Power of Premium: Inspiring Sustainability Through Luxury Branding Join us on October 8th at 11 AM EST for an insightful webinar sponsored by Saratoga Spring Water Company, featuring industry leaders Jan Lucas, VP of Strategic Sourcing and Partnerships at Sage Hospitality Group, and Edward Ferguson, Chief Sustainability Officer at BlueTriton Brands. We’ll explore the intersection of premium branding and sustainability, diving into how luxury experiences can elevate consumer loyalty, preference, and behaviors by embedding sustainability into their brands’ DNA. Discover strategies for exceeding consumer expectations while fostering sustainable behaviors and learn how these brands inspire deeper commitments to sustainability without compromising on quality or exclusivity. Discussion Points: 1. How does the subconscious influence of sustainability, though not a primary purchase driver, shape your brand's identity while considering broader sustainability goals? 2. What makes your brand premium/luxury? 3. How is sustainability built into your product or experience? 4. After a consumer experiences your brand, what are you hoping changes for the consumer? 📅 Date: October 8th ⏰ Time: 11 AM EST Don’t miss this opportunity to see how luxury branding can drive lasting sustainable change. Register here: https://lnkd.in/dVgeY8HP #LuxuryHospitality #LuxuryHotels #Sustainability #LuxuryBranding #PremiumBrands #SaratogaWater #BlueTriton #SageHospitality