Thanks to Alexander Ferguson at TeraLeap for this great presentation at our SalesLeap Live Event this summer. Social Proof and Customer Stories are sooooo crucial! #outboundsales #b2bsales #salestraining
VP Marketing @ TeraLeap | Get B2B video testimonials 5X faster | Trusted by 140+ B2B brands worldwide | Turnkey remote video interviews
Ultimate way to get a buyer to remember your brand: Give them a detailed PDF whitepaper! Hopefully you had an immediate revulsion to that thought. If not, we need to talk. 🤣 The answer should be = stories. A great story to share could be with your founder, or even better, a customer story and the impact you've made in their life. Let's look at the science behind this concept: Stories enhance cognitive encoding by engaging multiple sensory and emotional pathways. Stories in video format take the most advantage of this phenomenon. This increased cognitive encoding dramatically increases the likelihood a positive emotional resonance to your brand will be retained in long-term memory. Or easily stated: PDF = no remember long Video stories = remember long time What outcome would you prefer? -- This video clip is from when I presented at SalesLeap event last month in Denver on the topic of using social proof in B2B outbound sales. #gtm #sales #marketing