Salted Stone

What if #AI could support the entire Buyer Journey? With 70% of today's buyer journey happening before someone reaches out to sales, it's worth consideration. Using our Infinity Track™ model I've had a stab at an #AI optimised journey from Prospect to Brand Ambassador. How many of these tools have you tried? #BusinessRethinking

Sales Teams just got more empowered! Just been road testing HubSpot's new #hubSpotBreeze AI's Copilot (in BETA) with my 'sales hat' on and here's how it went ... - I'm meeting with a new client (name) please give me any important info I need to know (result below) - Now give me five similar businesses that I could prospect (result below) - Now draft me an intro email inviting these new businesses to a free workshop with me on enhancing the Buyer Journey with AI ... Subject: Join Us for a Free Lunch and Learn on AI-Driven Sales! Dear [Recipient Name], I recently came across your work and couldn’t help but think how the evolving landscape of AI could align perfectly with your initiatives. I’m excited to invite you to a free Lunch and Learn event that dives deep into leveraging AI for enhancing the Buyer Journey. During this session, we’ll explore strategies to boost intelligence and conversions through automation, as well as discuss the types of content that will truly resonate at each stage of the journey in 2024. It’s a fantastic opportunity to gain insights that could elevate your sales approach. If this resonates with your goals, I’d love for you to join us. Let me know if you’re interested, and I can share more details!Looking forward to the possibility of connecting. Best, Tony Eades Tony Eades CSP - Business Re-Thinker Thank you HubSpot job done! With up to 40% of a sales person's day taken up with admin tasks instead of selling, I've just added a bunch of time back into my day :) #BusinessRethinking #BreezeAI #SmartSelling

HubSpot's event that Salted Stone APAC ran recently in Melbourne was a great success! Matthew Reed flew in from Perth and Tony Eades CSP - Business Re-Thinker from Sydney to show attendees why forms aren't working, how to boost conversion with some insider tips and 'what's next' for forms ... including a sprinkle of #AI. If you'd like to see the deck, it's in the comments below. Get more conversions in 2024 with smarter, better per'form'ing forms ... ask us how. #BusinessRethinking #MarketingHub #HubSpot

Just because forms exist on your website doesn’t mean they convert leads. If you talk to our experts, they’ll tell you creative form strategy is where the magic begins! ✨ For optimisation advice, join our next Melbourne HubSpot User Group event on 11 September for An Informal Look At Forms. 🔎 Register now: https://lnkd.in/guzcdiqW Or email HUG Leader Tony (Tony@saltedstone.com) P.S. HUGs are even more fun with friends, so invite a colleague — or two!

What happens when you stick HubSpot Solutions Lead Matthew Reed in a room with our CSO Tony Eades CSP - Business Re-Thinker for an evening? 🤔 You get a bucket-load of marketing insight! 💡 Join them on 11 September for a live event presenting An Informal Look At Forms. As the leader of Melbourne’s HubSpot User Group, we love bringing marketers together to advance their knowledge. Come along to get in the know.   Register now via the below link or email HUG leader Tony (Tony@saltedstone.com) https://lnkd.in/guzcdiqW

Did you know businesses using AI in content creation have reported up to 90% improvement in content quality compared to traditional methods? And if you are manually writing blog posts you'll be shocked to hear below the ideal length in 2024 for better performing posts. In this episode of #UndertheHood, we dive deep into the rapidly evolving world of content marketing and how personalisation is becoming key across all platforms ... another reason to adopt HubSpot. We discuss the critical role of #AI in connecting content to different stages of the customer journey and share a striking statistic: 70% of the buyer journey occurs before a customer even reaches out. Check out the full episode here - https://lnkd.in/gsvGtpKE #BusinessRethinking #ContentHub #HubSpot #AIContent

🚀 Innovation at its finest! 🚀 Outsourced, an Australian-owned outsourcing provider, knew it was time to level up their sales game. But with the Sales team not fully utilising HubSpot, the potential for growth was untapped. Enter Salted Stone 💡 We worked closely with Outsourced to redesign their sales process and pipeline using Sales Hub, and the results speak for themselves - a whopping 15% increase in closed-won deals! 🎉 Curious to know how we did it? Click the link below to dive deeper into the success story of Outsourced and how Salted Stone's innovative approach brought about game-changing results. Let's kick things up a notch together! 💪 Read on 👉 https://hubs.ly/Q02DwB870 #InnovativeSolutions #SalesSuccess #GameChanger #SaltedStoneSuccessStory

Looking forward to speaking at the Sydney Hills Business Chamber's Sales and Marketing Bootcamp next month. I'll share my latest experience in the field on leveraging #AI-driven #sales and #marketing. Great to be joining Daniel Flynn, David Pollock, George Hawwa, Lee Morgan, Luke Davies, Priya Songappan and Pulkit Agrawal for this great event. Are you prepared to transform your business with cutting- edge technology and innovative strategies? Grab your ticket for the ride at ... https://lnkd.in/eMP-pZRS #BusinessRethinking

🌟 Big News for Healthcare Marketers! 🌟 Exciting update for all our Enterprise users in the healthcare sector! Starting June 4, 2024, storing protected health information (PHI) in HubSpot's Smart CRM is not just a possibility—it's a reality. Yes, you heard it right! HubSpot is now embracing HIPAA compliance with open arms through our public beta launch. 🚀 Wondering about HIPAA compliance and how it fits into your HubSpot strategy? We've got you covered! Now, you can ensure your sensitive customer health information is managed securely and in compliance with the law. Want to activate HIPAA-compliant features in your account? Super Admins, just head to your settings and follow a few simple steps to get started. Remember, adhering to HIPAA is not just about avoiding penalties; it's about safeguarding your customer's trust. 💙 For more details on how to integrate HIPAA compliance into your HubSpot usage and ensure your data management is top-notch, feel free to reach out. Our team is here to support you in navigating this new terrain. Read on 👉 https://hubs.ly/Q02BQX9D0 #HubSpot #HIPAACompliance #HealthcareMarketing #DataSecurity #InnovationInHealthcare

Embrace the power of AI in content creation and transform your marketing strategy! Stay ahead, stay informed, and unlock endless possibilities. 🌟 👉 Watch the latest episode of Under the Hood (with AI expert Christopher Melotti Consulting) NOW! https://hubs.ly/Q02yJZWr0 #InnovateWithAI #DynamicMarketing #SupportiveTech #StayAhead #EmbraceAI