Samsung Ads

For decades, linear TV has been the foundation of brand-building. But as audiences shift to streaming, is it time for advertisers to start planning CTV first instead of treating it as an afterthought? Our latest report, Ahead of the Curve, makes the case for a CTV-first approach—one that delivers the best of both worlds: ✅ The reach and impact of traditional TV ✅ The precision, measurement, and targeting of digital Despite these advantages, CTV ad spend lags behind viewership trends. So, what’s holding brands back? A nd how can marketers unlock the full potential of CTV? Explore our insights in this TVREV Thought Leaders Circle article: https://lnkd.in/gKfCcPUi #CTVFirst #Streaming #MediaPlanning #SamsungAds

The latest data from the ARF Dash TV Universe Study are out, and the numbers speak for themselves: Samsung is the #1 reach vehicle to Ad-Supported Streaming TV households in the US! 📺🎉 With 45.5M Ad-Supported Smart TV households, Samsung helps advertisers reach massive, engaged audiences where TV starts: streaming. Beyond ad-supported reach, Samsung also increased its #1 share in Smart TVs overall. According to the ARF DASH TV Universe Study, Samsung makes up 32.4% of all Smart TVs in the US and 35.9% of the Most Used Smart TVs—both up in 2024. For brands looking to maximize their impact in streaming, scale matters—and Samsung is delivering it. #StreamingTV #CTV #SmartTV #SamsungAds Source: ARF DASH TV Universe Study Full Year 2024

Samsung TV Plus is the exclusive home for the first ten episodes of Sabrina Soto’s new talk show, The Sabrina Soto Show — a must-watch for design enthusiasts! 🎨 Shot from her beautiful Los Angeles home, the show features a number of special guests, including Jason Momoa and Bobby Berk. 📺 Streaming NOW exclusively on Samsung TV Plus. Learn more about this exciting debut. https://lnkd.in/g4w_5J_J #SamsungTVPlus #FAST #StreamingNow

We’ll be at Shoptalk in Las Vegas from March 25-27, joining over 10,000 industry leaders to shape the future of CTV advertising. Will you be there? Stop by our booth #449 in front of the Cafe and say hello to learn how our unique scale and reach powered by more than 75 million TVs unlocks a consumer reach of over 155M in the US making Samsung Ads the #1 market leader in TV viewership data. Let’s discuss how we can help you can drive lower funnel actions to deliver incremental reach, purchase intent and actionable conversions. https://lnkd.in/grY2cAF5 #Shoptalk2025 #SamsungAds

The latest ARF DASH TV Universe Study underscores a significant shift in how people stream: Connected Media Devices (CMDs) like sticks and pucks are on a steady decline with the number of Smart TVs having one of these devices attached reduced by 31% year over year. As households increasingly rely on built-in Smart TV operating systems, CMD usage is declining across the board. Apple TV devices (-39%), Google Chromecast (-25%), Amazon Fire TV (-29%) and Roku devices (-30%) all saw notable drops year-over-year. This trend isn’t limited to any single brand—it reflects a broader shift toward seamless, integrated streaming experiences that Smart TV Operating Systems provide. #Streaming #CTV #SmartTV #Trends #SamsungAds Source: ARF DASH TV Universe Study

Samsung Ads is returning to POSSIBLE! Connect with us on the ground to discuss how you can plan your media smarter and capitalize on powerful audience engagement and cutting-edge ad innovations across Samsung’s premium entertainment ecosystem. Be sure to RSVP to meet with us. We'll see you in Miami! https://lnkd.in/gjDdB5Pe #SamsungAdsMakesItPossible #CTV #POSSIBLE2025

Data is your superpower in CTV—learn how to harness it for full-funnel success at CTV Connect with Samsung Ads’ Head of Insights, Justin Fromm. Join us TOMORROW to see how data can turn uncertainty into actionable insights and real business results. https://lnkd.in/gWYXsKu6 #CTV #SamsungAds #MarketingInsights

We’re thrilled to celebrate Cathy Oh, VP & Head of Marketing, Samsung TV & Mobile Services and Samsung Ads, for being recognized as one of Chief Marketer’s Top Women in Marketing in the Marketers of the Year category! Cathy’s visionary leadership continues to shape the future of advertising, driving innovation and forging meaningful connections between brands and consumers. Her impact on the industry is undeniable, and this recognition is well deserved. Join us in congratulating Cathy on this incredible achievement! See all of this year’s honorees here: https://lnkd.in/ef4KE9kC #SamsungAds #TopWomenInMarketing #ChiefMarketer

Strength. Determination. Innovation. In celebration of International Women's Day 2025, the women of Samsung Ads are striking the #AccelerateAction pose—stepping forward in solidarity for gender equality, because progress can’t wait. The IWD 2025 campaign calls for swift, decisive steps to break barriers and push for real change, so together, let’s speed up the pace toward a more equal future. #IWD #SamsungAds Krystina Rafanelli, Caryn Banchek, Akta Sharma, Marissa Rann, Amanda Schneider, Courtney Minich, M.S., PMP®, Harpreet Starace, Arielle Hoffman, KAITLIN (GRIFFIN) STEBBINS

Don’t miss this panel “Unleashing World Class Art to Millions of Screens” on March 13 at SXSW, where Daria Brit Greene (Samsung Electronics), Katarina Feder (Artists Rights Society), Josh Romm (The Metropolitan Museum of Art), and Shinique Smith (SAS Studio LLC) will discuss how digital innovation is transforming the art world. If you’re attending SXSW, don’t miss this conversation on how technology is reshaping art distribution, discovery, and monetization. https://lnkd.in/gGgZJJyz #SamsungArtStore #SXSW