Samsung Ads

📺 Over the years, we’ve seen a major shift in how audiences consume TV. At Samsung Ads, we've advocated for moving TV ad budgets from linear to CTV, and now the data speaks for itself. Did you know that 63% of Samsung Smart TV viewers spend more time streaming than watching linear TV? Our latest insights reveal that even the biggest linear ad campaigns only reach 17% of these Streaming-Centric viewers. It’s clear — linear TV is now incremental to streaming. It's time to flip the TV advertising paradigm. Advertisers must prioritize streaming to achieve true total reach. 📈 Read more from Justin Fromm, our Head of Insights, on why the "Rule of 40" needs an update: https://lnkd.in/gKA-UEfw #SamsungAds #Streaming #TVAdvertising

☀️Thank you to all who attended Samsung Ads Canada's Summer Soiree last week where we celebrated the work with our Canadian clients that drove impactful outcomes this year! The evening was a perfect complement to our inaugural Samsung Ads Canada Innovation Day in June, where we unveiled new research on the popularity of FAST (Free Ad-Supported Streaming TV) viewership in Canada. With such a vibrant group of clients, we can't wait to see what the future holds for our Canada team. Interested in learning more on our latest solutions? Reach out to your Samsung Ads Canada representative. #SamsungAds #SmartTV #CTV 

As TV viewing evolves, so must our strategies. 📊 In today’s multichannel world, where viewers seamlessly shift between linear and streaming, finding the right balance in your ad spend is crucial. But how do you navigate this complex landscape? Justin Fromm, Head of Insights at Samsung Ads, dives deep into this challenge, offering insights on how advertisers can effectively reach audiences across platforms. Learn why CTV should be at the core of your strategy in reaching viewers. Don’t miss out on this essential read! https://lnkd.in/dkdfTSMj #SamsungAds #CTV #DigitalAdvertising #AdvertisingTrends

🥂✨ Yesterday, we were overjoyed to host 150 of our clients to celebrate Samsung Ads' continued innovation in Canada. We had a lot to celebrate with our partners following our inaugural Samsung Ads Canada Innovation Day in June where we unveiled research on the popularity of FAST (Free Ad-Supported Streaming TV) viewership in Canada. Some of the insights and news we shared then include: 📺 49% of Canadian smart TV viewers are tuning into FAST channels, with significant growth over the past few months. 📺 New tools were launched for enhanced targeting and campaign strategies, including Smart Audiences and Reach Advisor. 📺 FAST viewing now captures 26% of total TV viewing time in Canada, with a majority of consumers rating it as good or better than linear and streaming TV. Cheers to our clients and their continued success! Interested in learning more? Reach out to the Samsung Ads Canada team. #SamsungAds #SmartTV #Streaming #CTV

🗓 Mark your calendars for this panel session on September 24 at Canadian Marketing Association’s 2nd Annual Media Evolution Conference, presented by Google. Dave Pauk, Samsung Ads Head of Sales, Canada, will join other industry experts to share how media and AI are revolutionizing marketing in Canada. Save your spot! 👇 #AdTech #CMAEvents #SamsungAds #AI

🧙 For a limited time, now through August 28, Samsung TV Plus is the exclusive FAST streaming home to experience the world of The Lord of the Rings: The Rings of Power from the beginning for free. Catch up with Galadriel, Isildur, and Sauron in season one on Samsung TV Plus before the journey to Middle Earth continues with the new season arriving on August 29th. #RingsOfPower #SamsungTVPlus #FAST

Samsung Ads has been named a 2024 Cynopsis Best of the Best Finalist! 🎉 We're thrilled to be honored among a stellar lineup of the "best of the best" for our data-driven campaign with Davis Elen Advertising that optimized reach for Southern California Toyota. A huge thank you to Cynopsis for the recognition! https://lnkd.in/e25ChMWq #BOTB2024 #SamsungAds #CTV

Daria Brit Greene, as Samsung’s Head of Content & Curation for North America and Global Curator for Samsung Art Store, exemplifies the intersection of contemporary art and technology by curating a diverse collection of over 2,000 pieces, collaborating with renowned museums and artists, and transforming artworks into 4K digital displays for Samsung’s Frame TV. Learn more about Daria's work in this interview with Eliza Jordan of Whitewall: https://lnkd.in/e8c-cc9H #Samsung #TheFrame #SamsungArtStore

 🎉 Congratulations to Cathy Oh, CMO of TV & Mobile Service Business and Samsung Ads, for being honored at last week’s Ad Age Leading Women event in New York! This prestigious award recognizes individuals who create opportunities and drive transformation in the marketing and advertising industry. As one of the founding members of Samsung Ads, Cathy was the first female to become a Vice President within the North America Service Business Team and she has been integral to building a unified marketing team with her recent role expansion in 2023. Also a founding member and executive sponsor of Women+, a Samsung Employee Resource Group, she has led year-round mentorship and allyship to women within the organization. This recognition by Ad Age is one of many accolades for Cathy including AdExchanger’s Top Women in Media & Ad Tech and Multichannel News’ Wonder Women in past years. Cathy credits her ongoing success to the incredible female mentors who have guided her throughout her career. Read more about her journey and insights in her recent interview with Ad Age: https://lnkd.in/gwBt6YhG #AdAgeLeadingWomen #AdAgeHonoree #WomenInLeadership

We’re excited to share the latest podcast episode from the Next in Media Podcast featuring an exclusive interview with our very own Michael Scott, Vice President, Head of Ad Sales & Operations at Samsung Ads! Michael shares how Samsung uses data to power content recommendations and precision targeting for advertisers: "𝘞𝘦 𝘴𝘦𝘦 𝘵𝘩𝘢𝘵 𝘢 𝘭𝘰𝘵 𝘰𝘧 𝘱𝘦𝘰𝘱𝘭𝘦 𝘢𝘳𝘦 𝘴𝘱𝘦𝘯𝘥𝘪𝘯𝘨 𝘶𝘱 𝘵𝘰 𝘵𝘦𝘯 𝘮𝘪𝘯𝘶𝘵𝘦𝘴 𝘰𝘧 𝘵𝘩𝘦𝘪𝘳 𝘵𝘪𝘮𝘦 𝘵𝘳𝘺𝘪𝘯𝘨 𝘵𝘰 𝘧𝘪𝘯𝘥 𝘸𝘩𝘢𝘵 𝘵𝘰 𝘸𝘢𝘵𝘤𝘩. 𝘍𝘪𝘯𝘥𝘪𝘯𝘨 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘳𝘦𝘢𝘭𝘭𝘺 𝘲𝘶𝘪𝘤𝘬𝘭𝘺 𝘪𝘴 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵. 𝘖𝘶𝘳 𝘳𝘦𝘤𝘰𝘮𝘮𝘦𝘯𝘥𝘢𝘵𝘪𝘰𝘯 𝘦𝘯𝘨𝘪𝘯𝘦 𝘩𝘢𝘴 𝘳𝘦𝘢𝘭𝘭𝘺 𝘴𝘵𝘦𝘱𝘱𝘦𝘥 𝘶𝘱 𝘧𝘰𝘳 𝘤𝘰𝘯𝘴𝘶𝘮𝘦𝘳𝘴 𝘰𝘷𝘦𝘳 𝘵𝘪𝘮𝘦. 𝘈𝘯𝘥 𝘵𝘩𝘦𝘯 𝘧𝘰𝘳 𝘢𝘥𝘷𝘦𝘳𝘵𝘪𝘴𝘦𝘳𝘴, 𝘬𝘯𝘰𝘸𝘪𝘯𝘨 𝘸𝘩𝘢𝘵 𝘺𝘰𝘶'𝘳𝘦 𝘸𝘢𝘵𝘤𝘩𝘪𝘯𝘨, 𝘸𝘩𝘦𝘵𝘩𝘦𝘳 𝘪𝘵'𝘴 𝘢𝘥 𝘦𝘹𝘱𝘰𝘴𝘶𝘳𝘦 𝘰𝘳 𝘱𝘳𝘰𝘨𝘳𝘢𝘮𝘮𝘪𝘯𝘨, 𝘪𝘴 𝘪𝘯𝘤𝘳𝘦𝘥𝘪𝘣𝘭𝘺 𝘩𝘦𝘭𝘱𝘧𝘶𝘭 𝘧𝘰𝘳 𝘱𝘳𝘦𝘤𝘪𝘴𝘪𝘰𝘯 𝘵𝘢𝘳𝘨𝘦𝘵𝘪𝘯𝘨 𝘢𝘴 𝘸𝘦𝘭𝘭 𝘢𝘴 𝘵𝘺𝘪𝘯𝘨 𝘣𝘢𝘤𝘬 𝘦𝘹𝘱𝘰𝘴𝘶𝘳𝘦 𝘵𝘰 𝘴𝘰𝘮𝘦 𝘴𝘰𝘳𝘵 𝘰𝘧 𝘰𝘶𝘵𝘤𝘰𝘮𝘦 𝘮𝘦𝘵𝘳𝘪𝘤."  Other takeaways include: 🔍 𝗨𝗻𝗶𝗾𝘂𝗲 𝗗𝗮𝘁𝗮: Discover how Samsung's proprietary TV data set generates unparalleled consumer insights, and learn why advertisers lean on Samsung's internal data for impactful ad strategies. 📈 𝗖𝗧𝗩 𝗠𝗮𝗿𝗸𝗲𝘁: Learn how Samsung is leading in the CTV landscape. 🛒 𝗦𝗵𝗼𝗽𝗽𝗮𝗯𝗹𝗲 𝗧𝗩: Learn how Shoppable Ads are transforming the shopping experience. 🎮 𝗚𝗮𝗺𝗶𝗻𝗴 𝗜𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲𝘀: With game streaming the new frontier, the latest on Samsung's investments in gaming, including the Samsung Gaming Hub. Tune in to the episode now:  https://lnkd.in/gE9gRheD A huge thanks to Michael Shields for the insightful chat. #NextinMediaPodcast #ShoppableTV #SamsungAds #SamsungGamingHub