Samsung Ads APAC

From events and case studies examining the growing role of CTV to exciting new partnerships being formed, and the unveiling of unique channels for Samsung TV Plus, April was jam-packed for Samsung Ads APAC. Click below to read the full recap of the incredibly busy month! #Newsletter #ConnectedTV #Streaming #FAST

We were thrilled to partner with one of India’s largest mutual fund providers, DSP Mutual Fund, to navigate the dynamic TV landscape and reach fragmented audiences like never before. Using Samsung Ads' advanced targeting capabilities, DSP Mutual Fund maximised audience engagement and minimised wastage by pinpointing high-value audiences at high-value moments. 🎯 By leveraging our proprietary ACR and device data, they reached audiences in rapidly growing Tier 1 and Tier 2 cities in a cost-efficient way. With data-driven insights, they tailored their messages to resonate with distinct demographic segments, ensuring relevance and meaningful engagement. 📺 The big screen experience, combined with these insights, delivered maximum impact, elevating DSP Mutual Fund’s brand presence and storytelling capabilities. Their strong creative execution led to a 95% video completion rate, exceeding IAB standards. 👏 Special thanks to Yogesh Apte and Pawan Gurnani for their clear direction and timely feedback, which helped us target the right audience and optimize our campaign. We look forward to working on more customer-centric projects in the future. Read the full case study here ➡ https://lnkd.in/gCa_48C4 Vertoz I DSP Mutual Fund I Samsung Ads APAC I Prabhvir Sahmey I Sahil Nanda I Pratik Datey #Advertising #DataDriven #ConnectedTV #SamsungAds #DSPMutualFund #AudienceEngagement #Targeting #BrandBuilding

The B&T Women In Media Awards shortlist is out, highlighting some truly phenomenal talent this year. These finalists are the best of the best – women across the media industry, whether they're rising stars or seasoned pros, making a huge impact and championing equality. We’re especially proud of our very own Samantha Cooke for being shortlisted for the Marketing category. A big congratulations to all the entrants and good luck to the finalists! Let’s give it up for our 2024 shortlist! 👏 https://lnkd.in/gDYZqZBk #WomenInMedia #BTAwards #Equality #MediaExcellence #Congratulations

A three-speed marketing economy is emerging per comprehensive data collected from 105 marketers representing $3bn-plus in marketing spend across B2B and B2B markets in Australia The FY25 Marketing & Customer Benchmarks report finds a three-way split on investment trends across those pulling back hard, those holding and those powering into the new financial year. Marketers now have heightened responsibility for customer thrust upon them, adding to already complex remits. In turn, KPIs are shifting hard to customer lifetime value (CLV) with metrics like net promoter score (NPS), cost per acquisition and purchase frequency in decline. For many (43 per cent) performance or lower funnel investment will rise. Interestingly, Addressable TV, once predominately an upper-funnel channel, is now offering marketers more options across the entire funnel. By combining the high impact of brand awareness with the precision of digital, it supports both brand building and performance marketing. Download the AMI full report from Mi3Australia here Mi3 launches FY25 Marketing & Customer Benchmarks: 105 companies, $3bn spend, three-speed marketing emerges | Mi3 (mi-3.com.au) #MarketingTrends #AddressableTV #CustomerExperience #MarketingStrategy #FY25

Today's consumers have developed new viewing habits, seamlessly switching between streaming services and linear TV. Marketers now face the significant challenge of balancing reach and frequency 📺. To address this, Samsung Ads and Nielsen have set out to understand the optimal budget allocation for maximizing efficiency and reach across both linear TV and streaming TV. 3️⃣ 0️⃣ The Rule of 30 as the name suggests, talks to allocating 30% of TV budgets to ad-supported streaming TV to help advertisers achieve maximum reach without additional investment 💰 Don't have time to read the full report? Luckily we have created a new 2 minute snapshot. It will be the best two minutes you spend today 📑 Rule of 30 Snapshot is here AU: https://lnkd.in/gfNAVPqr 📘 Or if you want to know what impact this could have on campaigns across various industries, demographics and campaign objectives you can download the full report ➡ https://lnkd.in/gdMRb6Z5

We're thrilled to be a partner for AdNews Australia' Emerging Leaders 2024 program. A huge congratulations to all the talented individuals shortlisted today. These finalists represent the best and brightest across the media, marketing, and advertising industries. We will join them on August 28 at the State Library in Melbourne where 20 Emerging Leaders will be announced from the pool of finalists. This year's awards were judged by esteemed leaders from major industry associations like the MFA, IMAA, IAB, and Unltd. We can't wait to see who will rise to the top! Read more here AdNews Emerging Leaders shortlist revealed - AdNews #EmergingLeaders2024 #AdNews #SamsungAds #Marketing #Advertising #Media

🌟 Big News for parents this school holidays 🌟 WildBrain and Samsung TV Plus are bringing 27 new FAST channels this year, in multiple territories to the service. Featuring beloved kids' brands like Teletubbies, Strawberry Shortcake, and Caillou Our growing FAST lineup means there's something for everyone. From classic kids' favorites to family-friendly content, as we expand and diversify our service to reach audiences of all ages. Read more here https://lnkd.in/exfZGbsn #SamsungTVPlus #WildBrain #KidsZone #GlobalReach #DigitalMarketing #FamilyFun

Today, Nishit Kanchan, Samsung Ads shared insights on how smart TVs are transforming the advertising landscape at the iMedia Brand Summit in Jaipur India. With millions of smart TVs across APAC, the rise in adoption and streaming opens new doors for advertisers, such as premium, brand-safe content through native ads and free ad-supported streaming services. Nishit, spoke about not just the technologies such as how ACR (Automatic Content Recognition) technology in smart TVs provides real-time insights into viewer behavior, but also about how interactive ad formats enhance viewer interaction and drive commerce. Smart TVs are revolutionizing advertising on the biggest screen and offering new ways to connect with audiences and achieve better outcomes. Change the way you CTV #SmartTV #Advertising #CTV #DataDrivenMarketing

🌟 Exciting News! 🌟 The team at Samsung Ads India has touched down Jaipur today for the iMedia Brand Summit from 3-5 July ’24. Join Nishit Kanchan, Head of Sales, Samsung Ads India, on Day 2 (July 4) at 10.20 am as he walks you through the connected TV landscape and opportunity for India. For more information click the link below: https://lnkd.in/gMeTvXDu #CTV #India #Brand #Insights 

Today, Samsung Ads brought the future of television to the OMG Agency Living Room Experience in Singapore with an insightful masterclass on the world of CTV and how audience behaviors are fundamentally reshaping the way we view TV. Key highlights included: 🌐 A deep dive into the evolving landscape of CTV and its impact on viewer engagement. 💡 Showcase of Samsung Ads' pioneering technologies and products designed to enhance CTV advertising effectiveness. 🤖 Strategies for leveraging data-driven approaches to deliver targeted ads and optimize viewer engagement. Thank you to Jourdan Tan and Anannya Paliwal for inviting us and here's to embracing the future of television, where innovation meets audience and advertiser expectations, shaping unforgettable experiences in the living rooms of tomorrow! 📺✨ #CTV #AudienceBehavior #LivingRoomExperience #Innovation #SamsungAds #OMGAgency #Singapore #FutureOfTV #Advertising #MediaTech Omnicom Media Group Asia Pacific I Sammy Elazab I Tushar Tyagi I Clare Tan I Abigail Lim I Jolene Sng