Samsung Ads

Samsung TV Plus is the exclusive home for the first ten episodes of Sabrina Soto’s new talk show, The Sabrina Soto Show — a must-watch for design enthusiasts! 🎨 Shot from her beautiful Los Angeles home, the show features a number of special guests, including Jason Momoa and Bobby Berk. 📺 Streaming NOW exclusively on Samsung TV Plus. Learn more about this exciting debut. https://lnkd.in/g4w_5J_J #SamsungTVPlus #FAST #StreamingNow

We’ll be at Shoptalk in Las Vegas from March 25-27, joining over 10,000 industry leaders to shape the future of CTV advertising. Will you be there? Stop by our booth #449 in front of the Cafe and say hello to learn how our unique scale and reach powered by more than 75 million TVs unlocks a consumer reach of over 155M in the US making Samsung Ads the #1 market leader in TV viewership data. Let’s discuss how we can help you can drive lower funnel actions to deliver incremental reach, purchase intent and actionable conversions. https://lnkd.in/grY2cAF5 #Shoptalk2025 #SamsungAds

The latest ARF DASH TV Universe Study underscores a significant shift in how people stream: Connected Media Devices (CMDs) like sticks and pucks are on a steady decline with the number of Smart TVs having one of these devices attached reduced by 31% year over year. As households increasingly rely on built-in Smart TV operating systems, CMD usage is declining across the board. Apple TV devices (-39%), Google Chromecast (-25%), Amazon Fire TV (-29%) and Roku devices (-30%) all saw notable drops year-over-year. This trend isn’t limited to any single brand—it reflects a broader shift toward seamless, integrated streaming experiences that Smart TV Operating Systems provide. #Streaming #CTV #SmartTV #Trends #SamsungAds Source: ARF DASH TV Universe Study

Samsung Ads is returning to POSSIBLE! Connect with us on the ground to discuss how you can plan your media smarter and capitalize on powerful audience engagement and cutting-edge ad innovations across Samsung’s premium entertainment ecosystem. Be sure to RSVP to meet with us. We'll see you in Miami! https://lnkd.in/gjDdB5Pe #SamsungAdsMakesItPossible #CTV #POSSIBLE2025

Data is your superpower in CTV—learn how to harness it for full-funnel success at CTV Connect with Samsung Ads’ Head of Insights, Justin Fromm. Join us TOMORROW to see how data can turn uncertainty into actionable insights and real business results. https://lnkd.in/gWYXsKu6 #CTV #SamsungAds #MarketingInsights

We’re thrilled to celebrate Cathy Oh, VP & Head of Marketing, Samsung TV & Mobile Services and Samsung Ads, for being recognized as one of Chief Marketer’s Top Women in Marketing in the Marketers of the Year category! Cathy’s visionary leadership continues to shape the future of advertising, driving innovation and forging meaningful connections between brands and consumers. Her impact on the industry is undeniable, and this recognition is well deserved. Join us in congratulating Cathy on this incredible achievement! See all of this year’s honorees here: https://lnkd.in/ef4KE9kC #SamsungAds #TopWomenInMarketing #ChiefMarketer

Strength. Determination. Innovation. In celebration of International Women's Day 2025, the women of Samsung Ads are striking the #AccelerateAction pose—stepping forward in solidarity for gender equality, because progress can’t wait. The IWD 2025 campaign calls for swift, decisive steps to break barriers and push for real change, so together, let’s speed up the pace toward a more equal future. #IWD #SamsungAds Krystina Rafanelli, Caryn Banchek, Akta Sharma, Marissa Rann, Amanda Schneider, Courtney Minich, M.S., PMP®, Harpreet Starace, Arielle Hoffman, KAITLIN (GRIFFIN) STEBBINS

Don’t miss this panel “Unleashing World Class Art to Millions of Screens” on March 13 at SXSW, where Daria Brit Greene (Samsung Electronics), Katarina Feder (Artists Rights Society), Josh Romm (The Metropolitan Museum of Art), and Shinique Smith (SAS Studio LLC) will discuss how digital innovation is transforming the art world. If you’re attending SXSW, don’t miss this conversation on how technology is reshaping art distribution, discovery, and monetization. https://lnkd.in/gGgZJJyz #SamsungArtStore #SXSW

FAST channels are taking center stage, with consumer demand and data-driven opportunities on the rise. As FAST services like Samsung TV Plus grow, and subscription-based platforms add FAST offerings, this evolution will bridge consumer preferences and advertiser goals, creating new opportunities for high-quality, engaging ads. #SamsungAds #FAST #Streaming #AdvertisingInnovation #MediaTrends Michael Scott

Working mothers do it all—balancing boardrooms and bedtime stories, strategic plans and school drop-offs. Today, we’re thrilled to celebrate one of our own, Caryn Banchek, who has been named a 2025 Working Mother of the Year by She Runs It! 🎉 As Head of Customer Success and Data Insights at Samsung Ads and chair of the Women+ initiative, Caryn embodies resilience, leadership, and the power of mentorship. She is a role model for working parents, proving that ambition and balance aren’t just possible—they’re transformative. Reflecting on the intersection of work and motherhood, Caryn shared: "𝘔𝘰𝘵𝘩𝘦𝘳𝘩𝘰𝘰𝘥 𝘩𝘢𝘴 𝘩𝘦𝘭𝘱𝘦𝘥 𝘮𝘦 𝘴𝘵𝘳𝘦𝘯𝘨𝘵𝘩𝘦𝘯 𝘮𝘺 𝘵𝘪𝘮𝘦 𝘮𝘢𝘯𝘢𝘨𝘦𝘮𝘦𝘯𝘵 𝘴𝘬𝘪𝘭𝘭𝘴 𝘢𝘵 𝘸𝘰𝘳𝘬 𝘵𝘰 𝘦𝘯𝘴𝘶𝘳𝘦 𝘥𝘦𝘢𝘥𝘭𝘪𝘯𝘦𝘴 𝘢𝘳𝘦 𝘮𝘦𝘵 𝘸𝘩𝘪𝘭𝘦 𝘩𝘦𝘭𝘱𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘩𝘰𝘮𝘦𝘸𝘰𝘳𝘬 𝘢𝘵 𝘯𝘪𝘨𝘩𝘵 𝘰𝘳 𝘳𝘶𝘯𝘯𝘪𝘯𝘨 𝘢𝘳𝘰𝘶𝘯𝘥 𝘸𝘪𝘵𝘩 𝘤𝘢𝘳𝘱𝘰𝘰𝘭𝘴. 𝘏𝘢𝘷𝘪𝘯𝘨 𝘵𝘸𝘰 𝘨𝘳𝘦𝘨𝘢𝘳𝘪𝘰𝘶𝘴 𝘣𝘰𝘺𝘴, 𝘐 𝘸𝘰𝘳𝘬 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘢 𝘭𝘰𝘵 𝘰𝘧 𝘤𝘰𝘯𝘧𝘭𝘪𝘤𝘵 𝘳𝘦𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯 𝘢𝘵 𝘩𝘰𝘮𝘦. 𝘈𝘯𝘥 𝘸𝘩𝘪𝘭𝘦 𝘵𝘩𝘢𝘵 𝘥𝘰𝘦𝘴𝘯’𝘵 𝘧𝘶𝘭𝘭𝘺 𝘢𝘱𝘱𝘭𝘺 𝘪𝘯 𝘵𝘩𝘦 𝘸𝘰𝘳𝘬𝘱𝘭𝘢𝘤𝘦, 𝘪𝘵 𝘥𝘰𝘦𝘴 𝘩𝘦𝘭𝘱 𝘸𝘪𝘵𝘩 𝘮𝘺 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘪𝘰𝘯 𝘴𝘬𝘪𝘭𝘭𝘴." Congratulations on this incredible honor! 👏 #WorkingMothersOfTheYear #SheRunsIt #Leadership #SamsungAds #WomenInBusiness #WorkLifeBalance